Rakı Audience in Germany
A data profile of the people who buy, follow and care about Rakı in Germany — modelled from more than twelve digital signal sources. Rakı has an estimated audience of 239,489 people in Germany.
The average Rakı fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include İzmir, Galatasaray S.K., Pastis, with strongest over-indexing on İzmir (11.51× the country average).
Demographically, the Rakı audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rakı fan in Germany is more male, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for İzmir.
At a glance
The key figures that characterise the Rakı profile in Germany.
Search interest · 12-month trend
Demographics of Rakı fans
41.8% are female, 58.2% are male, average age 44.4.
Gender split
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 44.4 |
| Estimated audience size | 239,489 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 25% |
Geography
Where the Rakı audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 2.11× | |
| 02 | Hessen | ~30K | 1.38× | |
| 03 | Hamburg | ~7K | 1.25× | |
| 04 | Bayern | ~50K | 1.19× | |
| 05 | Baden-Württemberg | ~40K | 1.19× | |
| 06 | Bremen | ~2K | 1.19× | |
| 07 | Nordrhein-Westfalen | ~60K | 1.15× | |
| 08 | Saarland | ~3K | 0.94× | |
| 09 | Thüringen | ~6K | 0.92× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.92× | |
| 11 | Sachsen-Anhalt | ~6K | 0.90× | |
| 12 | Brandenburg | ~7K | 0.89× | |
| 13 | Rheinland-Pfalz | ~10K | 0.88× | |
| 14 | Schleswig-Holstein | ~7K | 0.87× | |
| 15 | Sachsen | ~10K | 0.83× | |
| 16 | Niedersachsen | ~20K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Rakı audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastis | Food & Beverages | 45.81× | ||
| 02 | Sherry | Food & Beverages | 30.83× | ||
| 03 | Vermouth | Food & Beverages | 13.95× | ||
| 04 | Gaza City | Travel & Leisure | 11.68× | ||
| 05 | İzmir | Travel & Leisure | 11.51× | ||
| 06 | Apéritif and digestif | Food & Beverages | 9.87× | ||
| 07 | Alanya | Travel & Leisure | 6.51× | ||
| 08 | TRT 1 | Movies & TV | 6.37× | ||
| 09 | Süper Lig | Sports | 5.26× | ||
| 10 | Trabzonspor | Sports | 5.02× | ||
| 11 | Antalya | Travel & Leisure | 4.93× | ||
| 12 | Fenerbahçe Men's Basketball | Sports | 4.79× | ||
| 13 | Fanatik | News | 4.62× | ||
| 14 | Beşiktaş J.K. | Sports | 4.45× | ||
| 15 | Fenerbahçe S.K. | Sports | 4.28× | ||
| 16 | Gin | Food & Beverages | 4.27× | ||
| 17 | Galatasaray S.K. | Sports | 4.16× | ||
| 18 | Alcohol | Food & Beverages | 3.96× | ||
| 19 | SunExpress | Travel & Leisure | 3.70× | ||
| 20 | Istanbul | Travel & Leisure | 2.92× |
Personality of the Rakı audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Tradition | CONSERVATISM | 0.87× |
Frequently asked questions
How many fans does Rakı have in Germany?
Rakı has an estimated audience of 239,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rakı fans?
41.8% of Rakı fans are female, 58.2% are male, with an average age of 44.4 years.
Which brands do Rakı fans like most?
Rakı fans show strongest brand affinity for İzmir (11.51×), Galatasaray S.K. (4.16×), and Pastis (45.81×) over the country average.
Where do Rakı fans live in Germany?
Rakı fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Rakı fans also like?
Beyond Rakı itself, the audience over-indexes on Galatasaray S.K. (4.16×), Pastis (45.81×), Sherry (30.83×), and Apéritif and digestif (9.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
See Rakı audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rakı. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.