Rakı Audience in Germany
Rakı has an estimated audience of 239,489 people in Germany. 41.8% are female, 58.2% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: İzmir, Galatasaray S.K., Pastis, Sherry, Apéritif and digestif.
The average Rakı fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include İzmir, Galatasaray S.K., Pastis, with strongest over-indexing on İzmir (11.51× the country average). Demographically, the Rakı audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Rakı fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 44.4 |
| Estimated audience size | 239,489 |
Audience persona
The typical Rakı fan in Germany is more male, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for İzmir.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,873 | 1.2× |
| Bayern | 47,168 | 1.23× |
| Baden-Württemberg | 40,222 | 1.23× |
| Hessen | 28,598 | 1.57× |
| Berlin | 25,333 | 2.37× |
| Niedersachsen | 16,003 | 0.69× |
| Rheinland-Pfalz | 9,372 | 0.78× |
| Sachsen | 7,877 | 0.67× |
| Hamburg | 7,863 | 1.45× |
| Schleswig-Holstein | 5,017 | 0.58× |
| Brandenburg | 4,540 | 0.61× |
| Thüringen | 3,668 | 0.6× |
| Bremen | 3,629 | 1.77× |
| Sachsen-Anhalt | 2,894 | 0.47× |
| Mecklenburg-Vorpommern | 1,469 | 0.32× |
| Saarland | 1,363 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| İzmir | 11.51× | Travel & Leisure |
| Galatasaray S.K. | 4.16× | Sports |
| Pastis | 45.81× | Food & Beverages |
| Sherry | 30.83× | Food & Beverages |
| Apéritif and digestif | 9.87× | Food & Beverages |
| Fenerbahçe Men's Basketball | 4.79× | Sports |
| Gaza City | 11.68× | Travel & Leisure |
| Vermouth | 13.95× | Food & Beverages |
| Antalya | 4.93× | Travel & Leisure |
| Trabzonspor | 5.02× | Sports |
| Beşiktaş J.K. | 4.45× | Sports |
| Fenerbahçe S.K. | 4.28× | Sports |
| Istanbul | 2.92× | Travel & Leisure |
| Gin | 4.27× | Food & Beverages |
| Süper Lig | 5.26× | Sports |
| Alanya | 6.51× | Travel & Leisure |
| TRT 1 | 6.37× | Movies & TV |
| Fanatik | 4.62× | News |
| Alcohol | 3.96× | Food & Beverages |
| Eurowings | 2.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Price Sensitivity | PREMIUM | 1.83 |
| Quality Awareness | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 40.6% |
| Turkey | 20.9% |
| France | 6.9% |
See Rakı audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Rakı have in Germany?
Rakı has an estimated audience of 239,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rakı fans?
41.8% of Rakı fans are female, 58.2% are male, with an average age of 44.4 years.
Which brands do Rakı fans like most?
Rakı fans show strongest brand affinity for İzmir (11.51×), Galatasaray S.K. (4.16×), and Pastis (45.81×) over the country average.
Where do Rakı fans live in Germany?
Rakı fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,873), Bayern (reach 47,168), and Baden-Württemberg (reach 40,222). These three regions account for the largest share of the active audience.
What other brands do Rakı fans also like?
Beyond Rakı itself, the audience over-indexes on Galatasaray S.K. (4.16×), Pastis (45.81×), Sherry (30.83×), and Apéritif and digestif (9.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rakı. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.