Sketchbook Audience in Germany
Sketchbook has an estimated audience of 860,378 people in Germany. 61.8% are female, 38.2% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Watercolor painting, Art exhibition, Livemusic, Oil painting, Real property.
The average Sketchbook fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Watercolor painting, Art exhibition, Livemusic, with strongest over-indexing on Watercolor painting (9.72× the country average). Demographically, the Sketchbook audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Sketchbook fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 29.1 |
| Estimated audience size | 860,378 |
Audience persona
The typical Sketchbook fan in Germany is more female, around 29.1 years old, with strong Pet Ownership tendencies and a notable affinity for Watercolor painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 231,208 | 1.23× |
| Bayern | 133,913 | 0.97× |
| Baden-Württemberg | 115,686 | 0.99× |
| Niedersachsen | 81,090 | 0.97× |
| Hessen | 68,471 | 1.04× |
| Rheinland-Pfalz | 44,070 | 1.02× |
| Sachsen | 43,115 | 1.02× |
| Berlin | 43,036 | 1.12× |
| Schleswig-Holstein | 32,588 | 1.05× |
| Brandenburg | 24,088 | 0.9× |
| Hamburg | 19,103 | 0.98× |
| Thüringen | 18,791 | 0.86× |
| Sachsen-Anhalt | 18,501 | 0.83× |
| Mecklenburg-Vorpommern | 12,785 | 0.78× |
| Saarland | 9,738 | 0.92× |
| Bremen | 9,665 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watercolor painting | 9.72× | Arts & Culture |
| Art exhibition | 8× | Arts & Culture |
| Livemusic | 5.44× | Music & Radio |
| Oil painting | 8.56× | Arts & Culture |
| Real property | 7.47× | Home & Garden |
| Abstract art | 6.57× | Arts & Culture |
| Portrait painting | 11.56× | Arts & Culture |
| Contemporary art | 4.2× | Arts & Culture |
| Do it yourself (DIY) | 2.74× | Home & Garden |
| JACK & JONES | 17.4× | Fashion & Accessoires |
| Ryanair | 2.95× | Travel & Leisure |
| Harry Potter | 1.95× | Movies & TV |
| TikTok | 2.02× | Internet & Social Media |
| Batman | 2.82× | Movies & TV |
| Synthpop | 13.38× | Music & Radio |
| Natural foods | 4.61× | Food & Beverages |
| Acrylic paint | 8.33× | Arts & Culture |
| Tagesschau | 1.98× | Movies & TV |
| Non-fiction books | 5.06× | Literature |
| Etsy | 3.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.92 |
| Sustainability | BALANCE | 1.78 |
| Urban Lifestyle | OPEN | 1.71 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Sports Activity | POWER | 1.46 |
| Extroversion | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.4% |
| China | 16.8% |
| United States | 14.0% |
See Sketchbook audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Sketchbook have in Germany?
Sketchbook has an estimated audience of 860,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sketchbook fans?
61.8% of Sketchbook fans are female, 38.2% are male, with an average age of 29.1 years.
Which brands do Sketchbook fans like most?
Sketchbook fans show strongest brand affinity for Watercolor painting (9.72×), Art exhibition (8×), and Livemusic (5.44×) over the country average.
Where do Sketchbook fans live in Germany?
Sketchbook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 231,208), Bayern (reach 133,913), and Baden-Württemberg (reach 115,686). These three regions account for the largest share of the active audience.
What other brands do Sketchbook fans also like?
Beyond Sketchbook itself, the audience over-indexes on Art exhibition (8×), Livemusic (5.44×), Oil painting (8.56×), and Real property (7.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sketchbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.