Rascasse Audience Intelligence

Sketchbook Audience in Germany

A data profile of the people who buy, follow and care about Sketchbook in Germany — modelled from more than twelve digital signal sources. Sketchbook has an estimated audience of 860,378 people in Germany.

#31among Literary genre in Germany#3451among Topic in Germany#114in Literature

The average Sketchbook fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watercolor painting, Oil painting, Portrait painting, with strongest over-indexing on Watercolor painting (19.81× the country average).

Demographically, the Sketchbook audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sketchbook fan in Germany is more female, around 29.1 years old, with strong Extroversion tendencies and a notable affinity for Watercolor painting.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sketchbook profile in Germany.

Audience size
860K
in Germany
Gender
61.8%♀
38.2% male
Age
29.1
average years
Country rank
#7421
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sketchbook fans

61.8% are female, 38.2% are male, average age 29.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Sketchbook audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age29.1
Estimated audience size860,378
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Sketchbook audience in Germany
Age bracketShare%
16-1949%
20-2921%
30-3914%
40-4911%
50+5%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Sketchbook audience comes from Germany.

Worldwide audience distribution share by country for Sketchbook
CountryShare
Japan23.3%
China16.8%
United States14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sketchbook audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sketchbook fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.26×
02Nordrhein-Westfalen~200K1.17×
03Berlin~40K1.05×
04Sachsen~40K1.03×
05Schleswig-Holstein~30K1.03×
06Hessen~70K1.02×
07Rheinland-Pfalz~40K1.01×
08Saarland~10K0.99×
09Bayern~100K0.97×
10Niedersachsen~80K0.97×
11Baden-Württemberg~100K0.96×
12Hamburg~20K0.95×
13Brandenburg~30K0.94×
14Thüringen~20K0.91×
15Sachsen-Anhalt~20K0.88×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Sketchbook, Germany
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sketchbook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sketchbook audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture29.80×
02Watercolor paintingArts & Culture19.81×
03Oil paintingArts & Culture18.14×
04Acrylic paintArts & Culture15.75×
05Abstract artArts & Culture15.29×
06Travel BloggerTravel & Leisure11.11×
07Cultural heritagePolitics & Society9.80×
08Isabel MarantFashion & Accessoires7.87×
09ReggaetonMusic & Radio7.29×
10Crime fictionLiterature6.88×
11Art exhibitionArts & Culture6.75×
12Modern artArts & Culture6.29×
13Digital artArts & Culture6.25×
14Art museumArts & Culture5.95×
15Robert RedfordMovies & TV5.88×
16Contemporary artArts & Culture5.07×
17EtsyFashion & Accessoires4.14×
18BatmanMovies & TV3.57×
19Do it yourself (DIY)Home & Garden2.90×
20Harry PotterMovies & TV2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sketchbook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sketchbook audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.39×
TravellingTHRILL2.20×
Pet OwnershipJOY2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sketchbook audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.92×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sketchbook have in Germany?

Sketchbook has an estimated audience of 860,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sketchbook fans?

61.8% of Sketchbook fans are female, 38.2% are male, with an average age of 29.1 years.

03

Which brands do Sketchbook fans like most?

Sketchbook fans show strongest brand affinity for Watercolor painting (19.81×), Oil painting (18.14×), and Portrait painting (29.8×) over the country average.

04

Where do Sketchbook fans live in Germany?

Sketchbook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sketchbook fans also like?

Beyond Sketchbook itself, the audience over-indexes on Oil painting (18.14×), Portrait painting (29.8×), Abstract art (15.29×), and Acrylic paint (15.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Sketchbook audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sketchbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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