Rascasse Audience Intelligence

Yo Gabba Gabba! Audience in United States

A data profile of the people who buy, follow and care about Yo Gabba Gabba! in United States — modelled from more than twelve digital signal sources. Yo Gabba Gabba! has an estimated audience of 1,986,444 people in United States.

#244among TV series in United States#883among Movie / TV Show / Series in United States#2236in Movies & TV

The average Yo Gabba Gabba! fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Doc McStuffins, Caillou, Wild Kratts, with strongest over-indexing on Doc McStuffins (65.45× the country average).

Demographically, the Yo Gabba Gabba! audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yo Gabba Gabba! fan in United States is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Doc McStuffins.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yo Gabba Gabba! profile in United States.

Audience size
2M
in United States
Gender
76.8%♀
23.2% male
Age
38.8
average years
Country rank
#14307
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yo Gabba Gabba! viewers

76.8% are female, 23.2% are male, average age 38.8.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Yo Gabba Gabba! audience in United States
MetricValue
Female76.8%
Male23.2%
Average age38.8
Estimated audience size1,986,444
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Yo Gabba Gabba! audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3930%
40-4924%
50+11%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Yo Gabba Gabba! audience comes from United States.

Worldwide audience distribution share by country for Yo Gabba Gabba!
CountryShare
United States70.4%
Australia6.7%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yo Gabba Gabba! audience in United States is strongest.

Fig. 05

Top regions by affinity

Yo Gabba Gabba! fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.40×
02Michigan~70K1.35×
03North Carolina~80K1.28×
04West Virginia~10K1.26×
05Hawaii~10K1.26×
06Nevada~30K1.25×
07Louisiana~30K1.24×
08Georgia~80K1.20×
09California~300K1.19×
10New Jersey~60K1.18×
11Ohio~80K1.17×
12Arkansas~20K1.16×
13South Carolina~40K1.15×
14Connecticut~20K1.15×
15Pennsylvania~80K1.12×
16Indiana~40K1.12×
17Alabama~30K1.11×
18Kentucky~30K1.11×
19Texas~200K1.10×
20Arizona~50K1.08×
21Delaware~6K1.07×
22Virginia~50K1.05×
23Maryland~40K1.05×
24Missouri~40K1.03×
25Oklahoma~20K1.02×
26Utah~20K1.02×
27Tennessee~40K1.01×
28Washington~40K1.01×
29Mississippi~20K1.00×
30Florida~100K0.98×
31Rhode Island~7K0.97×
32Kansas~20K0.95×
33Illinois~70K0.94×
34Massachusetts~40K0.94×
35Idaho~10K0.91×
36Oregon~20K0.89×
37Nebraska~9K0.87×
38Alaska~4K0.87×
39Wisconsin~30K0.83×
40Minnesota~30K0.83×
41North Dakota~4K0.83×
42Iowa~10K0.81×
43Maine~6K0.79×
44New Mexico~8K0.77×
45South Dakota~4K0.76×
46Vermont~3K0.76×
47Colorado~20K0.75×
48New Hampshire~6K0.75×
49Washington, District of Columbia~5K0.74×
50Montana~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Yo Gabba Gabba!, United States
0.64×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yo Gabba Gabba! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yo Gabba Gabba! audience
#·InterestCategoryAffinity×
01Doc McStuffinsMovies & TV65.45×
02CaillouMovies & TV36.65×
03Wild KrattsMovies & TV31.71×
04LG TVTechnology & Electronics28.33×
05Dora the ExplorerMovies & TV25.60×
06Bob RossMovies & TV20.00×
07Betty WhiteMovies & TV19.11×
08Dance MomsMovies & TV14.51×
09Baby-led weaningTechnology & Electronics13.70×
10MonstersMovies & TV9.27×
11PAW PatrolMovies & TV9.00×
12Jimmy John'sFood & Beverages4.87×
13Discount storesShopping3.89×
14Shopping mallsShopping3.23×
15Pizza HutFood & Beverages3.00×
16Mortgage loansBusiness & Career2.98×
17SubwayFood & Beverages2.62×
18McDonald'sFood & Beverages2.46×
19PinterestInternet & Social Media2.31×
20FurnitureHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yo Gabba Gabba! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yo Gabba Gabba! audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.91×
Convenience OrientationPREMIUM1.80×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yo Gabba Gabba! audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Early Adopter MentalityPOWER0.77×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yo Gabba Gabba! have in United States?

Yo Gabba Gabba! has an estimated audience of 1,986,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yo Gabba Gabba! viewers?

76.8% of Yo Gabba Gabba! fans are female, 23.2% are male, with an average age of 38.8 years.

03

Which brands do Yo Gabba Gabba! fans like most?

Yo Gabba Gabba! fans show strongest brand affinity for Doc McStuffins (65.45×), Caillou (36.65×), and Wild Kratts (31.71×) over the country average.

04

Where do Yo Gabba Gabba! fans live in United States?

Yo Gabba Gabba! fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Yo Gabba Gabba! fans also like?

Beyond Yo Gabba Gabba! itself, the audience over-indexes on Caillou (36.65×), Wild Kratts (31.71×), Bob Ross (20×), and Dora the Explorer (25.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yo Gabba Gabba!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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