Rascasse Audience Intelligence

Yo Gabba Gabba! Viewer Demographics in United States

Yo Gabba Gabba! has an estimated audience of 2.2M people in United States.

#283among TV series in United States
#864among movies & series in United States#2113in Movies & TV

The average Yo Gabba Gabba! fan in United States is 39.4 years old, more female, and lives primarily in California.

Its fans are 0.6 years older than the group average of 38.8.

Women make up 76.8% of the fan base, 21.1 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Yo Gabba Gabba! fans stand out for their interest in Doc McStuffins, Caillou and Wild Kratts.

Most fans live in California, New York, Texas.

Top affinities include Doc McStuffins, Caillou, Wild Kratts, with strongest over-indexing on Doc McStuffins (65.45× the country average).

Demographically, the Yo Gabba Gabba! audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

The typical Yo Gabba Gabba! fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Doc McStuffins.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
76.8%♀
23.2% male
Age
39.4
average years
Country rank
#13540
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Yo Gabba Gabba! viewers

76.8% are female, 23.2% are male, average age 39.4.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Yo Gabba Gabba! audience in United States
MetricValue
Female76.8%
Male23.2%
Average age39.4
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Yo Gabba Gabba! audience in United States
Age bracketShare%
16-2412%
25-3424%
35-4430%
45-5424%
55+11%
Fig. 04

Worldwide distribution

72.3%

of the worldwide Yo Gabba Gabba! audience comes from United States.

Worldwide audience distribution share by country for Yo Gabba Gabba!
CountryShare
United States72.3%
Australia7.2%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yo Gabba Gabba! fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.40×
02Michigan~90K1.35×
03North Carolina~90K1.28×
04West Virginia~10K1.26×
05Hawaii~10K1.26×
06Nevada~30K1.25×
07Louisiana~40K1.24×
08Georgia~90K1.20×
09California~300K1.19×
10New Jersey~70K1.18×
11Ohio~90K1.17×
12Arkansas~20K1.16×
13South Carolina~40K1.15×
14Connecticut~30K1.15×
15Pennsylvania~100K1.12×
16Indiana~50K1.12×
17Alabama~40K1.11×
18Kentucky~30K1.11×
19Texas~200K1.10×
20Arizona~50K1.08×
21Delaware~7K1.07×
22Virginia~60K1.05×
23Maryland~40K1.05×
24Missouri~40K1.03×
25Oklahoma~30K1.02×
26Utah~20K1.02×
27Washington~50K1.01×
28Tennessee~50K1.01×
29Mississippi~20K1.00×
30Florida~100K0.98×
31Rhode Island~7K0.97×
32Kansas~20K0.95×
33Illinois~80K0.94×
34Massachusetts~40K0.94×
35Idaho~10K0.91×
36Oregon~20K0.89×
37Nebraska~10K0.87×
38Alaska~4K0.87×
39Wisconsin~30K0.83×
40Minnesota~30K0.83×
41North Dakota~4K0.83×
42Iowa~20K0.81×
43Maine~7K0.79×
44New Mexico~10K0.77×
45South Dakota~4K0.76×
46Vermont~3K0.76×
47Colorado~30K0.75×
48New Hampshire~7K0.75×
49Washington, District of Columbia~3K0.74×
50Montana~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Yo Gabba Gabba!, United States
0.64×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Yo Gabba Gabba! audience vs. the country average
#·InterestCategoryAffinity×
01Doc McStuffinsMovies & TV65.45×
02CaillouMovies & TV36.65×
03Wild KrattsMovies & TV31.71×
04LG TVTechnology & Electronics28.33×
05Dora the ExplorerMovies & TV25.60×
06Bob RossMovies & TV20.00×
07Betty WhiteMovies & TV19.11×
08Dance MomsMovies & TV14.51×
09Baby-led weaningTechnology & Electronics13.70×
10MonstersMovies & TV9.27×
11PAW PatrolMovies & TV9.00×
12Peppa PigKids & Family4.87×
13Jimmy John'sFood & Beverages4.87×
14Discount storesShopping3.89×
15Shopping mallsShopping3.23×
16Mortgage loansBusiness & Career2.98×
17SubwayFood & Beverages2.62×
18Domino's PizzaFood & Beverages2.57×
19McDonald'sFood & Beverages2.46×
20StarbucksFood & Beverages2.15×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Yo Gabba Gabba! audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Yo Gabba Gabba! audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.91×
Convenience OrientationPREMIUM1.80×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Yo Gabba Gabba! audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Early Adopter MentalityPOWER0.77×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Yo Gabba Gabba! over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/yo-gabba-gabba-46240” · Methodology