Baby bedding Audience in United States
Baby bedding has an estimated audience of 1,080,827 people in United States. 89.3% are female, 10.7% are male, average age 33.6. Top brand affinities: PSV Eindhoven, Baby food, Baby toys, Child development, Mothercare.
Top brand affinities include PSV Eindhoven, Baby food, Baby toys, with strongest over-indexing on PSV Eindhoven (64.95× the country average). Demographically, the Baby bedding audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Creativity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Baby bedding fans
| Metric | Value |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
| Average age | 33.6 |
| Estimated audience size | 1,080,827 |
Audience persona
The typical Baby bedding fan in United States is more female, around 33.6 years old, with strong Creativity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 64.95× | Sports |
| Baby food | 10.04× | Kids & Family |
| Baby toys | 21.27× | Kids & Family |
| Child development | 10.47× | Business & Career |
| Mothercare | 14.33× | Kids & Family |
| Planet Fitness | 4.21× | Sports |
| Maxi-Cosi | 29.85× | Kids & Family |
| Child safety seat | 9.89× | Kids & Family |
| Parental leave | 10.56× | Kids & Family |
| Baby-led weaning | 12.88× | Technology & Electronics |
| Children's clothing | 4.47× | Fashion & Accessoires |
| Chiwetel Ejiofor | 20× | Movies & TV |
| Baby transport | 9.57× | Kids & Family |
| Swaddling | 15.72× | Kids & Family |
| Cloth diaper | 6.52× | Kids & Family |
| Breastfeeding | 5.05× | Kids & Family |
| Bassinet | 9.09× | Kids & Family |
| Deutsche Eishockey Liga | 20.81× | Sports |
| Breast pump | 8.36× | Kids & Family |
| Gerber Baby | 12.58× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.27 |
| Design Affinity | PREMIUM | 1.21 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.4% |
| Japan | 5.1% |
See Baby bedding audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baby bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.