A data profile of the people who buy, follow and care about Baby bedding in United States — modelled from more than twelve digital signal sources. Baby bedding has an estimated audience of 1,080,827 people in United States.
Baby bedding has an estimated audience of 1,080,827 people in United States. 89.3% are female, 10.7% are male, average age 33.6. Top brand affinities: Baby toys, Baby food, Child development, Baby-led weaning, Maxi-Cosi.
Top brand affinities include Baby toys, Baby food, Child development, with strongest over-indexing on Baby toys (24.59× the country average).
Demographically, the Baby bedding audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Baby bedding fan in United States is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Baby toys.
The key figures that characterise the Baby bedding profile in United States.
89.3% are female, 10.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
| Average age | 33.6 |
| Estimated audience size | 1,080,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 36% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Baby bedding audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.4% |
| Japan | 5.1% |
The strongest cross-interests of the Baby bedding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maxi-Cosi | Kids & Family | 32.71× | ||
| 02 | Water birth | Kids & Family | 30.77× | ||
| 03 | Baby toys | Kids & Family | 24.59× | ||
| 04 | UPPAbaby | Kids & Family | 21.68× | ||
| 05 | Chloe Sevigny | Movies & TV | 21.32× | ||
| 06 | Chiwetel Ejiofor | Movies & TV | 20.00× | ||
| 07 | Baby-led weaning | Technology & Electronics | 18.47× | ||
| 08 | John Malkovich | Movies & TV | 18.41× | ||
| 09 | Swaddling | Kids & Family | 16.75× | ||
| 10 | Janie and Jack | Shopping | 15.04× | ||
| 11 | Parental leave | Kids & Family | 11.71× | ||
| 12 | Mothercare | Kids & Family | 10.80× | ||
| 13 | Child development | Business & Career | 10.36× | ||
| 14 | Baby food | Kids & Family | 9.88× | ||
| 15 | Child safety seat | Kids & Family | 9.22× | ||
| 16 | Gymboree | Fashion & Accessoires | 8.39× | ||
| 17 | Carter's | Fashion & Accessoires | 8.20× | ||
| 18 | PAW Patrol | Movies & TV | 7.51× | ||
| 19 | Children's clothing | Fashion & Accessoires | 4.98× | ||
| 20 | Britney Spears | Music & Radio | 3.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.67× | |
| Creativity | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Sustainability | BALANCE | 0.71× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baby bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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