Baby bedding Audience in United States
Baby bedding has an estimated audience of 1,080,827 people in United States. 89.3% are female, 10.7% are male, average age 33.6. Top brand affinities: Bundarra, New South Wales, Nea Ionia, Bunga bunga, Making Jewellery, Kayak Session Magazine.
Top brand affinities include Bundarra, New South Wales, Nea Ionia, Bunga bunga, with strongest over-indexing on Bundarra, New South Wales (64.95× the country average). Demographically, the Baby bedding audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Creativity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Baby bedding fans
| Metric | Value |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
| Average age | 33.6 |
| Estimated audience size | 1,080,827 |
Audience persona
The typical Baby bedding fan in United States is more female, around 33.6 years old, with strong Creativity tendencies and a notable affinity for Bundarra, New South Wales.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundarra, New South Wales | 64.95× | Travel & Leisure |
| Nea Ionia | 20.0× | Travel & Leisure |
| Bunga bunga | 18.33× | Politics & Society |
| Making Jewellery | 16.42× | Fashion & Accessoires |
| Kayak Session Magazine | 12.58× | Sports |
| Jonathan Livingston Seagull | 12.15× | Literature |
| Jesus Daily | 11.69× | Politics & Society |
| Percussion ensemble | 10.56× | Music & Radio |
| Jersey (fabric) | 10.42× | Fashion & Accessoires |
| Brian Keane | 10.05× | Music & Radio |
| Efecto Pasillo | 9.57× | Music & Radio |
| e-fellows.net | 9.09× | Business & Career |
| Fatima Jinnah Dental College | 8.97× | Business & Career |
| Fethullah Gülen Hocaefendi | 8.36× | Politics & Society |
| Payal Jain | 8.11× | Fashion & Accessoires |
| Lila Katzen | 8.01× | Arts & Culture |
| Buckhannon, West Virginia | 7.7× | Travel & Leisure |
| Grey Eagle, Minnesota | 7.34× | Travel & Leisure |
| Voltron: Legendary Defender | 7.31× | Movies & TV |
| JeReserve.com | 7.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.4% |
| Japan | 5.1% |
See Baby bedding audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baby bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.