Rascasse Audience Intelligence

Table reservation Audience in United States

A data profile of the people who buy, follow and care about Table reservation in United States — modelled from more than twelve digital signal sources. Table reservation has an estimated audience of 503,123 people in United States.

#11359among Topic in United States#1948in Food & Beverages

The average Table reservation fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include OpenTable, Pinterest, Airbnb, with strongest over-indexing on OpenTable (31.36× the country average).

Demographically, the Table reservation audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Table reservation fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for OpenTable.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Table reservation profile in United States.

Audience size
503K
in United States
Gender
57.3%♀
42.7% male
Age
42.8
average years
Country rank
#36505
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Table reservation fans

57.3% are female, 42.7% are male, average age 42.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Table reservation audience in United States
MetricValue
Female57.3%
Male42.7%
Average age42.8
Estimated audience size503,123
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Table reservation audience in United States
Age bracketShare%
16-199%
20-2919%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Table reservation audience comes from United States.

Worldwide audience distribution share by country for Table reservation
CountryShare
Egypt23.8%
United States17.0%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Table reservation audience in United States is strongest.

Fig. 05

Top regions by affinity

Table reservation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.01×
02New York~50K1.77×
03Massachusetts~20K1.74×
04New Jersey~20K1.68×
05Hawaii~3K1.49×
06Rhode Island~2K1.46×
07Illinois~20K1.45×
08California~80K1.42×
09Florida~40K1.30×
10Nevada~6K1.29×
11Maryland~10K1.24×
12South Carolina~9K1.19×
13Pennsylvania~20K1.18×
14Virginia~10K1.18×
15Ohio~20K1.14×
16Connecticut~6K1.14×
17Georgia~20K1.11×
18North Carolina~20K1.11×
19Delaware~1K1.08×
20Tennessee~10K1.03×
21Kentucky~6K1.02×
22Alaska~1K0.99×
23New Hampshire~2K0.98×
24Louisiana~6K0.97×
25Vermont<1K0.97×
26North Dakota<1K0.95×
27South Dakota~1K0.94×
28Maine~2K0.93×
29Texas~40K0.91×
30Michigan~10K0.91×
31Montana~1K0.91×
32Colorado~7K0.90×
33Arizona~9K0.89×
34Missouri~7K0.89×
35Oregon~5K0.88×
36Mississippi~4K0.88×
37Nebraska~2K0.86×
38West Virginia~2K0.86×
39Indiana~8K0.85×
40Minnesota~6K0.85×
41Idaho~2K0.85×
42New Mexico~2K0.85×
43Alabama~6K0.83×
44Arkansas~3K0.81×
45Kansas~3K0.81×
46Washington~8K0.78×
47Oklahoma~4K0.77×
48Iowa~3K0.77×
49Utah~3K0.76×
50Wisconsin~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Table reservation, United States
0.75×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Table reservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Table reservation audience
#·InterestCategoryAffinity×
01OpenTableFood & Beverages31.36×
02Neil Patrick HarrisMovies & TV14.33×
03QVCMovies & TV5.07×
04First class travelTravel & Leisure5.01×
05FedExBusiness & Career4.08×
06Sustainable energyHome & Garden4.07×
07Discount storesShopping3.38×
08Renewable energyBusiness & Career3.34×
09Mortgage loansBusiness & Career3.27×
10Shopping mallsShopping3.08×
11AirbnbTravel & Leisure2.94×
12PinterestInternet & Social Media2.84×
13IKEAHome & Garden2.82×
14Organic foodFood & Beverages2.49×
15SubwayFood & Beverages2.20×
16Trader Joe'sShopping2.12×
17BarbecueFood & Beverages1.96×
18McDonald'sFood & Beverages1.96×
19FurnitureHome & Garden1.93×
20StarbucksFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Table reservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Table reservation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
IndulgenceJOY2.20×
Family OrientationCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Table reservation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
MindfulnessBALANCE0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Table reservation have in United States?

Table reservation has an estimated audience of 503,123 people in United States, concentrated in California and New York.

02

What is the gender split and age of Table reservation fans?

57.3% of Table reservation fans are female, 42.7% are male, with an average age of 42.8 years.

03

Which brands do Table reservation fans like most?

Table reservation fans show strongest brand affinity for OpenTable (31.36×), Pinterest (2.84×), and Airbnb (2.94×) over the country average.

04

Where do Table reservation fans live in United States?

Table reservation fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Table reservation fans also like?

Beyond Table reservation itself, the audience over-indexes on Pinterest (2.84×), Airbnb (2.94×), Mortgage loans (3.27×), and FedEx (4.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Table reservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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