Table reservation Audience in United States

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Table reservation has an estimated audience of 503,123 people in United States. 57.3% are female, 42.7% are male, average age 42.8. Top regions: California, New York, Florida. Top brand affinities: OpenTable, Horoscope, Day trading, Blended whiskey, Roulette.

The average Table reservation fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include OpenTable, Horoscope, Day trading, with strongest over-indexing on OpenTable (29.87× the country average). Demographically, the Table reservation audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Table reservation fans

Demographic split for Table reservation audience in United States
MetricValue
Female57.3%
Male42.7%
Average age42.8
Estimated audience size503,123

Audience persona

The typical Table reservation fan in United States is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for OpenTable.

Top regions in United States

Top regions ranked by reach for Table reservation in United States
RegionReachAffinity
California84,8081.53×
New York56,8952.02×
Florida44,3641.3×
Texas38,8630.9×
Illinois27,3071.63×
New Jersey24,5961.92×
Pennsylvania21,4261.26×
Massachusetts19,4031.96×
Ohio18,9901.23×
Georgia18,5371.2×
North Carolina17,8061.18×
Virginia15,5091.27×
Maryland11,5881.34×
Michigan11,3740.86×
Tennessee10,6511.06×
South Carolina9,5311.26×
Arizona7,9920.78×
Indiana7,4570.81×
Colorado7,1970.91×
Missouri7,1230.88×
Washington7,0290.7×
Nevada6,3391.3×
Connecticut6,2361.24×
Kentucky6,1930.98×
Minnesota6,0260.84×
Louisiana5,9660.92×
Alabama5,0390.72×
Oregon4,9550.86×
Wisconsin4,6000.61×
Hawaii3,9801.84×
Washington, District of Columbia3,8502.55×
Rhode Island2,8901.8×
Mississippi2,8440.69×
Oklahoma2,7410.49×
Utah2,2750.5×
Kansas2,0670.52×
Arkansas2,0130.49×
New Hampshire1,8140.91×
Delaware1,6471.19×
Iowa1,5760.38×
Maine1,4880.83×
New Mexico1,4720.58×
Idaho1,3890.55×
Nebraska1,2430.49×
West Virginia9540.41×
Alaska7320.68×
Montana7020.5×
Vermont6320.72×
North Dakota4910.47×
South Dakota4720.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Table reservation audience
BrandAffinityCategory
OpenTable29.87×Food & Beverages
Horoscope10.87×Health
Day trading12.72×Business & Career
Blended whiskey11.82×Food & Beverages
Roulette12.38×Games
Neil Patrick Harris15.17×Movies & TV
Indianapolis Motor Speedway10.27×Sports
Whole grain10.67×Food & Beverages
Critical illness insurance13.76×Business & Career
Planet Fitness2.71×Sports
Camel (cigarette)15.05×Food & Beverages
Livemusic3.48×Music & Radio
Best Buy2.54×Shopping
Property insurance11.44×Home & Garden
Prepackaged meal10.12×Food & Beverages
Pet insurance10.26×Pets & Animals
Cross-country skiing9.6×Sports
Home inspection11.23×Home & Garden
southwest airlines3.26×Travel & Leisure
Term life insurance10.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Table reservation audience
TraitClusterScore
Risk AppetiteTHRILL2.43
Luxury OrientationPREMIUM2.1
IndulgenceJOY2.05
TravellingTHRILL1.65
Quality AwarenessPREMIUM1.54
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Table reservation
CountryShare
Egypt23.8%
United States17.0%
Germany6.6%

See Table reservation audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Table reservation have in United States?

Table reservation has an estimated audience of 503,123 people in United States, concentrated in California and New York.

What is the gender split and age of Table reservation fans?

57.3% of Table reservation fans are female, 42.7% are male, with an average age of 42.8 years.

Which brands do Table reservation fans like most?

Table reservation fans show strongest brand affinity for OpenTable (29.87×), Horoscope (10.87×), and Day trading (12.72×) over the country average.

Where do Table reservation fans live in United States?

Table reservation fans in United States are most concentrated in California (reach 84,808), New York (reach 56,895), and Florida (reach 44,364). These three regions account for the largest share of the active audience.

What other brands do Table reservation fans also like?

Beyond Table reservation itself, the audience over-indexes on Horoscope (10.87×), Day trading (12.72×), Blended whiskey (11.82×), and Roulette (12.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Table reservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.