Epicurious Audience in United States
Epicurious has an estimated audience of 2,224,494 people in United States. 66.2% are female, 33.8% are male, average age 43.7. Top regions: California, New York, Texas. Top brand affinities: OpenTable, MSN, Stop & Shop, Louvre, Google Maps.
The average Epicurious fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include OpenTable, MSN, Stop & Shop, with strongest over-indexing on OpenTable (29.87× the country average). Demographically, the Epicurious audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine
Demographics of Epicurious fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.7 |
| Estimated audience size | 2,224,494 |
Audience persona
The typical Epicurious fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for OpenTable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 319,834 | 1.31× |
| New York | 177,477 | 1.43× |
| Texas | 115,786 | 0.61× |
| Florida | 104,611 | 0.69× |
| Massachusetts | 80,080 | 1.83× |
| Illinois | 79,039 | 1.07× |
| Pennsylvania | 75,315 | 1.01× |
| Washington | 67,943 | 1.52× |
| North Carolina | 61,271 | 0.92× |
| Virginia | 60,906 | 1.12× |
| New Jersey | 60,454 | 1.07× |
| Georgia | 53,118 | 0.78× |
| Ohio | 51,513 | 0.75× |
| Colorado | 48,434 | 1.38× |
| Oregon | 45,137 | 1.77× |
| Maryland | 44,354 | 1.16× |
| Arizona | 44,134 | 0.97× |
| Michigan | 42,365 | 0.73× |
| Connecticut | 41,041 | 1.84× |
| Minnesota | 37,440 | 1.17× |
| Tennessee | 36,978 | 0.83× |
| Wisconsin | 35,784 | 1.07× |
| Missouri | 26,687 | 0.74× |
| Indiana | 24,389 | 0.6× |
| South Carolina | 22,836 | 0.68× |
| Louisiana | 18,954 | 0.66× |
| Alabama | 17,365 | 0.56× |
| Kentucky | 16,884 | 0.61× |
| Utah | 15,416 | 0.77× |
| Nevada | 13,190 | 0.61× |
| Maine | 13,183 | 1.65× |
| Oklahoma | 12,672 | 0.51× |
| Washington, District of Columbia | 11,865 | 1.77× |
| New Hampshire | 11,677 | 1.33× |
| Idaho | 11,547 | 1.04× |
| New Mexico | 11,300 | 1.01× |
| Iowa | 10,802 | 0.59× |
| Kansas | 10,780 | 0.61× |
| Arkansas | 9,170 | 0.5× |
| Vermont | 9,060 | 2.32× |
| Rhode Island | 8,991 | 1.27× |
| Alaska | 8,319 | 1.75× |
| Hawaii | 8,253 | 0.86× |
| Mississippi | 8,190 | 0.45× |
| Montana | 6,607 | 1.07× |
| Nebraska | 6,427 | 0.58× |
| West Virginia | 5,465 | 0.53× |
| Delaware | 5,412 | 0.88× |
| North Dakota | 3,794 | 0.83× |
| South Dakota | 2,704 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OpenTable | 29.87× | Food & Beverages |
| MSN | 5.02× | News |
| Stop & Shop | 12.35× | Shopping |
| Louvre | 20× | Travel & Leisure |
| Google Maps | 3.35× | Internet & Social Media |
| Capital One | 3.33× | Business & Career |
| Eurostar | 35.59× | Cars & Mobility |
| Indeed.com | 3.01× | Business & Career |
| Staples (Canada) | 3.81× | Business & Career |
| Diane Keaton | 4.35× | Movies & TV |
| southwest airlines | 3.78× | Travel & Leisure |
| Great Clips | 4.06× | Beauty & Wellness |
| Hobby Lobby | 2.57× | Home & Garden |
| Enterprise Rent-A-Car | 3.91× | Cars & Mobility |
| Aldi | 2.53× | Shopping |
| Deliveroo | 50.63× | Food & Beverages |
| Electrolux | 10.34× | Home & Garden |
| Swiss International Air Lines | 40.66× | Travel & Leisure |
| Circle K | 3.91× | Shopping |
| Planet Fitness | 2.15× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.32 |
| Design Affinity | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.83 |
| Healthy Lifestyle | BALANCE | 1.65 |
| Family Orientation | CONSERVATISM | 1.58 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.7% |
| Canada | 5.8% |
| India | 3.4% |
See Epicurious audiences in other countries
More Food & Beverages audiences in United States
Frequently asked questions
How many fans does Epicurious have in United States?
Epicurious has an estimated audience of 2,224,494 people in United States, concentrated in California and New York.
What is the gender split and age of Epicurious fans?
66.2% of Epicurious fans are female, 33.8% are male, with an average age of 43.7 years.
Which brands do Epicurious fans like most?
Epicurious fans show strongest brand affinity for OpenTable (29.87×), MSN (5.02×), and Stop & Shop (12.35×) over the country average.
Where do Epicurious fans live in United States?
Epicurious fans in United States are most concentrated in California (reach 319,834), New York (reach 177,477), and Texas (reach 115,786). These three regions account for the largest share of the active audience.
What other brands do Epicurious fans also like?
Beyond Epicurious itself, the audience over-indexes on MSN (5.02×), Stop & Shop (12.35×), Louvre (20×), and Google Maps (3.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Epicurious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.