Rascasse Audience Intelligence

Epicurious Audience in United States

A data profile of the people who buy, follow and care about Epicurious in United States — modelled from more than twelve digital signal sources. Epicurious has an estimated audience of 2,344,282 people in United States.

#374among Website / Newspaper / Magazine in United States#765in Food & Beverages

The average Epicurious fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include OpenTable, Louvre, Trader Joe's, with strongest over-indexing on OpenTable (12.86× the country average).

Demographically, the Epicurious audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Epicurious fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for OpenTable.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Epicurious profile in United States.

Audience size
2.3M
in United States
Gender
66.2%♀
33.8% male
Age
43.7
average years
Country rank
#12540
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Epicurious

66.2% are female, 33.8% are male, average age 43.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Epicurious audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.7
Estimated audience size2,344,282
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Epicurious audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

55.6%

of the worldwide Epicurious audience comes from United States.

Worldwide audience distribution share by country for Epicurious
CountryShare
United States55.6%
Canada5.6%
India3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Epicurious audience in United States is strongest.

Fig. 05

Top regions by affinity

Epicurious fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K2.13×
02Vermont~8K1.92×
03Connecticut~40K1.65×
04Massachusetts~70K1.64×
05Oregon~40K1.61×
06Washington, District of Columbia~10K1.54×
07Maine~10K1.47×
08Washington~60K1.42×
09Alaska~7K1.41×
10New York~200K1.31×
11New Hampshire~10K1.25×
12California~300K1.23×
13Colorado~40K1.23×
14Rhode Island~8K1.18×
15Minnesota~40K1.14×
16Maryland~40K1.08×
17Montana~6K1.05×
18Virginia~60K1.04×
19Wisconsin~30K1.03×
20New Jersey~60K1.02×
21Idaho~10K1.01×
22Illinois~70K1.00×
23Delaware~6K1.00×
24New Mexico~10K0.98×
25Pennsylvania~70K0.95×
26Arizona~40K0.95×
27North Dakota~4K0.94×
28Hawaii~9K0.91×
29North Carolina~60K0.88×
30Tennessee~40K0.80×
31Utah~20K0.80×
32Missouri~30K0.77×
33Ohio~50K0.76×
34South Carolina~30K0.76×
35Nebraska~8K0.76×
36West Virginia~8K0.76×
37Georgia~50K0.75×
38Michigan~40K0.75×
39Iowa~10K0.74×
40Louisiana~20K0.73×
41Kansas~10K0.73×
42Nevada~20K0.71×
43Mississippi~10K0.71×
44Florida~100K0.69×
45Kentucky~20K0.69×
46Indiana~30K0.67×
47Arkansas~10K0.67×
48Oklahoma~20K0.66×
49Alabama~20K0.65×
50Texas~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Epicurious, United States
0.64×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Epicurious audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Epicurious audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure50.73×
02DeliverooFood & Beverages37.95×
03EurostarCars & Mobility36.46×
04LouvreTravel & Leisure20.00×
05OpenTableFood & Beverages12.86×
06Bordeaux wineFood & Beverages11.84×
07ElectroluxHome & Garden10.65×
08Le CreusetHome & Garden8.85×
09Anthony BourdainFood & Beverages7.20×
10Trader Joe'sShopping3.55×
11Microwave ovenHome & Garden2.89×
12WhataburgerFood & Beverages2.45×
13CVS PharmacyShopping2.25×
14IKEAHome & Garden2.06×
15WalgreensShopping1.99×
16Italian cuisineFood & Beverages1.98×
17Organic foodFood & Beverages1.89×
18FoodieFood & Beverages1.87×
19Target CorporationShopping1.82×
20MSNNews1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Epicurious audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Epicurious audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.23×
SustainabilityBALANCE1.55×
Design AffinityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Epicurious audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Social Media UsageJOY0.92×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Epicurious have in United States?

Epicurious has an estimated audience of 2,344,282 people in United States, concentrated in California and New York.

02

What is the gender split and age of Epicurious fans?

66.2% of Epicurious fans are female, 33.8% are male, with an average age of 43.7 years.

03

Which brands do Epicurious fans like most?

Epicurious fans show strongest brand affinity for OpenTable (12.86×), Louvre (20×), and Trader Joe's (3.55×) over the country average.

04

Where do Epicurious fans live in United States?

Epicurious fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Epicurious fans also like?

Beyond Epicurious itself, the audience over-indexes on Louvre (20×), Trader Joe's (3.55×), Eurostar (36.46×), and Swiss International Air Lines (50.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Epicurious audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Epicurious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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