Epicurious Audience in United States

Epicurious logo

Epicurious has an estimated audience of 2,224,494 people in United States. 66.2% are female, 33.8% are male, average age 43.7. Top regions: California, New York, Texas. Top brand affinities: Mount Kilimanjaro, Mothercare, Israel, Tiara, Product design.

The average Epicurious fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mount Kilimanjaro, Mothercare, Israel, with strongest over-indexing on Mount Kilimanjaro (35.59× the country average). Demographically, the Epicurious audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Epicurious fans

Demographic split for Epicurious audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.7
Estimated audience size2,224,494

Audience persona

The typical Epicurious fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Epicurious in United States
RegionReachAffinity
California319,8341.31×
New York177,4771.43×
Texas115,7860.61×
Florida104,6110.69×
Massachusetts80,0801.83×
Illinois79,0391.07×
Pennsylvania75,3151.01×
Washington67,9431.52×
North Carolina61,2710.92×
Virginia60,9061.12×
New Jersey60,4541.07×
Georgia53,1180.78×
Ohio51,5130.75×
Colorado48,4341.38×
Oregon45,1371.77×
Maryland44,3541.16×
Arizona44,1340.97×
Michigan42,3650.73×
Connecticut41,0411.84×
Minnesota37,4401.17×
Tennessee36,9780.83×
Wisconsin35,7841.07×
Missouri26,6870.74×
Indiana24,3890.6×
South Carolina22,8360.68×
Louisiana18,9540.66×
Alabama17,3650.56×
Kentucky16,8840.61×
Utah15,4160.77×
Nevada13,1900.61×
Maine13,1831.65×
Oklahoma12,6720.51×
Washington, District of Columbia11,8651.77×
New Hampshire11,6771.33×
Idaho11,5471.04×
New Mexico11,3001.01×
Iowa10,8020.59×
Kansas10,7800.61×
Arkansas9,1700.5×
Vermont9,0602.32×
Rhode Island8,9911.27×
Alaska8,3191.75×
Hawaii8,2530.86×
Mississippi8,1900.45×
Montana6,6071.07×
Nebraska6,4270.58×
West Virginia5,4650.53×
Delaware5,4120.88×
North Dakota3,7940.83×
South Dakota2,7040.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Epicurious audience
BrandAffinityCategory
Mount Kilimanjaro35.59×Travel & Leisure
Mothercare5.56×Kids & Family
Israel2.93×Travel & Leisure
Tiara13.02×Politics & Society
Product design2.34×Business & Career
Natural rubber1.83×Cars & Mobility
Jeep Wagoneer4.95×Cars & Mobility
Pillow1.69×Home & Garden
UK garage4.02×Music & Radio
Unique Gifts1.7×Shopping
3D printing1.66×Technology & Electronics
Kanna Hashimoto20×Movies & TV
Jesse Plemons2.18×Movies & TV
Regional styles of Mexican music1.79×Music & Radio
Nebraska Cornhuskers football2.13×Sports
Birthday Gifts1.76×Kids & Family
Community engagement6.89×Politics & Society
JamBase5.98×Music & Radio
Urban horticulture1.84×Home & Garden
Colorado River3.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Epicurious audience
TraitClusterScore
IndulgenceJOY3.32
Design AffinityPREMIUM1.91
SustainabilityBALANCE1.83
Healthy LifestyleBALANCE1.65
Family OrientationCONSERVATISM1.58
Urban LifestyleOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Epicurious
CountryShare
United States54.7%
Canada5.8%
India3.4%

See Epicurious audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Epicurious have in United States?

Epicurious has an estimated audience of 2,224,494 people in United States, concentrated in California and New York.

What is the gender split and age of Epicurious fans?

66.2% of Epicurious fans are female, 33.8% are male, with an average age of 43.7 years.

Which brands do Epicurious fans like most?

Epicurious fans show strongest brand affinity for Mount Kilimanjaro (35.59×), Mothercare (5.56×), and Israel (2.93×) over the country average.

Where do Epicurious fans live in United States?

Epicurious fans in United States are most concentrated in California (reach 319,834), New York (reach 177,477), and Texas (reach 115,786). These three regions account for the largest share of the active audience.

What other brands do Epicurious fans also like?

Beyond Epicurious itself, the audience over-indexes on Mothercare (5.56×), Israel (2.93×), Tiara (13.02×), and Product design (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Epicurious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.