Dodge Dart (PF) Audience in United States

Dodge Dart (PF) logo

Dodge Dart (PF) has an estimated audience of 397,838 people in United States. 38.2% are female, 61.8% are male, average age 36.1. Top regions: Texas, California, Florida. Top brand affinities: Volkswagen Touareg, Fiat 500X, Honda Accord, Enterprise Rent-A-Car, Volkswagen Tiguan.

The average Dodge Dart (PF) fan in United States is 36.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Volkswagen Touareg, Fiat 500X, Honda Accord, with strongest over-indexing on Volkswagen Touareg (84.2× the country average). Demographically, the Dodge Dart (PF) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Dart (PF) fans

Demographic split for Dodge Dart (PF) audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.1
Estimated audience size397,838

Audience persona

The typical Dodge Dart (PF) fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Touareg.

Top regions in United States

Top regions ranked by reach for Dodge Dart (PF) in United States
RegionReachAffinity
Texas38,7901.13×
California34,0880.78×
Florida25,3290.94×
New York15,1980.68×
Ohio15,1161.23×
Pennsylvania14,1961.06×
Illinois13,7241.04×
Georgia13,6261.11×
Michigan12,9881.25×
North Carolina12,4911.04×
Indiana9,9241.37×
Tennessee9,4011.18×
Arizona9,2631.14×
Missouri8,6691.35×
Virginia8,3120.86×
Washington7,6660.96×
New Jersey6,9790.69×
Alabama6,5981.19×
Kentucky6,5461.31×
Wisconsin6,3201.06×
South Carolina6,2881.05×
Oklahoma5,8231.32×
Colorado5,7810.92×
Maryland5,3560.78×
Louisiana5,2301.02×
Minnesota5,1690.91×
Massachusetts4,6580.59×
Arkansas4,3471.33×
Oregon4,1080.9×
Mississippi3,9771.21×
Iowa3,9511.21×
Kansas3,8131.22×
Nevada3,5690.93×
Utah3,5491×
West Virginia2,5641.38×
Nebraska2,5411.27×
Idaho2,3591.18×
New Mexico2,3401.17×
Connecticut2,2910.57×
Maine1,3130.92×
New Hampshire1,1540.74×
Hawaii1,0450.61×
Montana9960.9×
South Dakota9651.05×
Delaware9120.83×
North Dakota8171×
Rhode Island7900.62×
Alaska7330.86×
Washington, District of Columbia7040.59×
Vermont5350.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Dart (PF) audience
BrandAffinityCategory
Volkswagen Touareg84.2×Cars & Mobility
Fiat 500X140.54×Cars & Mobility
Honda Accord14.45×Cars & Mobility
Enterprise Rent-A-Car5.87×Cars & Mobility
Volkswagen Tiguan12.43×Cars & Mobility
Kia Sportage20×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Audi Q325.53×Cars & Mobility
Hatchback8.05×Cars & Mobility
Volkswagen Passat29.34×Cars & Mobility
Audi Q518.04×Cars & Mobility
Nissan Sentra20×Cars & Mobility
Mazda CX-513.03×Cars & Mobility
Hyundai Santa Fe15.26×Cars & Mobility
Mazda317.08×Cars & Mobility
CarGurus4.64×Cars & Mobility
Autism Awareness7.36×Health
Family car8.19×Cars & Mobility
Volkswagen Jetta18.8×Cars & Mobility
Nissan Rogue12.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Dart (PF) audience
TraitClusterScore
Family OrientationCONSERVATISM2.33
Need for SecurityCONSERVATISM1.89
IndulgenceJOY1.59
Risk AppetiteTHRILL1.24
Career OrientationPOWER1.17
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Dodge Dart (PF)
CountryShare
United States44.3%
Brazil18.1%
Mexico8.4%

See Dodge Dart (PF) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Dart (PF) have in United States?

Dodge Dart (PF) has an estimated audience of 397,838 people in United States, concentrated in Texas and California.

What is the gender split and age of Dodge Dart (PF) fans?

38.2% of Dodge Dart (PF) fans are female, 61.8% are male, with an average age of 36.1 years.

Which brands do Dodge Dart (PF) fans like most?

Dodge Dart (PF) fans show strongest brand affinity for Volkswagen Touareg (84.2×), Fiat 500X (140.54×), and Honda Accord (14.45×) over the country average.

Where do Dodge Dart (PF) fans live in United States?

Dodge Dart (PF) fans in United States are most concentrated in Texas (reach 38,790), California (reach 34,088), and Florida (reach 25,329). These three regions account for the largest share of the active audience.

What other brands do Dodge Dart (PF) fans also like?

Beyond Dodge Dart (PF) itself, the audience over-indexes on Fiat 500X (140.54×), Honda Accord (14.45×), Enterprise Rent-A-Car (5.87×), and Volkswagen Tiguan (12.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Dart (PF). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.