Rascasse Audience Intelligence

Dodge Dart (PF) Audience in United States

A data profile of the people who buy, follow and care about Dodge Dart (PF) in United States — modelled from more than twelve digital signal sources. Dodge Dart (PF) has an estimated audience of 393,954 people in United States.

#297among Car type in United States#344among Car Model in United States#1148in Cars & Mobility

The average Dodge Dart (PF) fan in United States is 36.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Fiat 500X, Volkswagen Touareg, Audi Q3, with strongest over-indexing on Fiat 500X (211.38× the country average).

Demographically, the Dodge Dart (PF) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Dart (PF) fan in United States is more male, around 36.1 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500X.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Dart (PF) profile in United States.

Audience size
394K
in United States
Gender
38.2%♀
61.8% male
Age
36.1
average years
Country rank
#41953
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Dart (PF) fans

38.2% are female, 61.8% are male, average age 36.1.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Dodge Dart (PF) audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.1
Estimated audience size393,954
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Dodge Dart (PF) audience in United States
Age bracketShare%
16-1934%
20-2915%
30-3915%
40-4918%
50+18%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Dodge Dart (PF) audience comes from United States.

Worldwide audience distribution share by country for Dodge Dart (PF)
CountryShare
United States45.1%
Brazil16.3%
Mexico9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Dart (PF) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Dart (PF) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.41×
02Indiana~10K1.34×
03Missouri~9K1.34×
04Oklahoma~6K1.33×
05Arkansas~4K1.33×
06Kentucky~7K1.31×
07Mississippi~4K1.28×
08Nebraska~3K1.27×
09Ohio~10K1.21×
10Iowa~4K1.21×
11Kansas~4K1.21×
12New Mexico~2K1.21×
13Michigan~10K1.20×
14Alabama~7K1.20×
15Idaho~2K1.17×
16Tennessee~9K1.16×
17Arizona~9K1.14×
18South Dakota~1K1.11×
19Texas~40K1.07×
20Georgia~10K1.06×
21North Dakota<1K1.06×
22Wisconsin~6K1.05×
23Louisiana~5K1.05×
24Pennsylvania~10K1.04×
25North Carolina~10K1.02×
26South Carolina~6K1.02×
27Utah~4K0.99×
28Illinois~10K0.97×
29Montana~1K0.94×
30Alaska<1K0.94×
31Washington~7K0.92×
32Oregon~4K0.92×
33Maine~1K0.92×
34Florida~20K0.91×
35Nevada~4K0.91×
36Colorado~6K0.89×
37Delaware<1K0.89×
38Minnesota~5K0.88×
39Virginia~8K0.84×
40Vermont<1K0.84×
41New Hampshire~1K0.79×
42Maryland~5K0.77×
43California~30K0.73×
44Rhode Island<1K0.68×
45Hawaii~1K0.66×
46New Jersey~7K0.65×
47New York~10K0.64×
48Washington, District of Columbia<1K0.64×
49Massachusetts~5K0.59×
50Connecticut~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Dodge Dart (PF), United States
0.58×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Dart (PF) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Dart (PF) audience
#·InterestCategoryAffinity×
01Fiat 500XCars & Mobility211.38×
02Volkswagen TouaregCars & Mobility96.46×
03Audi Q3Cars & Mobility35.27×
04Volkswagen PassatCars & Mobility32.92×
05Ford EdgeCars & Mobility30.45×
06Audi Q5Cars & Mobility23.55×
07Volkswagen BeetleCars & Mobility21.77×
08Ford EscapeCars & Mobility20.00×
09Nissan PathfinderCars & Mobility20.00×
10Nissan RogueCars & Mobility19.34×
11Ford FocusCars & Mobility19.19×
12Hyundai ElantraCars & Mobility18.50×
13Volkswagen TiguanCars & Mobility16.23×
14Mazda CX-5Cars & Mobility13.75×
15City carCars & Mobility13.29×
16HatchbackCars & Mobility8.96×
17Family carCars & Mobility8.74×
18Used carCars & Mobility5.83×
19Used CarsCars & Mobility5.63×
20Solar energyHome & Garden5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Dart (PF) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Dart (PF) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.48×
Family OrientationCONSERVATISM2.38×
IndulgenceJOY2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Dart (PF) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Dart (PF) have in United States?

Dodge Dart (PF) has an estimated audience of 393,954 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dodge Dart (PF) fans?

38.2% of Dodge Dart (PF) fans are female, 61.8% are male, with an average age of 36.1 years.

03

Which brands do Dodge Dart (PF) fans like most?

Dodge Dart (PF) fans show strongest brand affinity for Fiat 500X (211.38×), Volkswagen Touareg (96.46×), and Audi Q3 (35.27×) over the country average.

04

Where do Dodge Dart (PF) fans live in United States?

Dodge Dart (PF) fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Dart (PF) fans also like?

Beyond Dodge Dart (PF) itself, the audience over-indexes on Volkswagen Touareg (96.46×), Audi Q3 (35.27×), Volkswagen Tiguan (16.23×), and Nissan Rogue (19.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Dart (PF). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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