Rascasse Audience Intelligence

Volkswagen Passat Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Passat in United States — modelled from more than twelve digital signal sources. Volkswagen Passat has an estimated audience of 948,465 people in United States.

#181among Car type in United States#188among Car Model in United States#754in Cars & Mobility

The average Volkswagen Passat fan in United States is 36.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volkswagen Tiguan, Online shopping, Used car, with strongest over-indexing on Volkswagen Tiguan (12.07× the country average).

Demographically, the Volkswagen Passat audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Passat fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Tiguan.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Passat profile in United States.

Audience size
948K
in United States
Gender
25.2%♀
74.8% male
Age
36.6
average years
Country rank
#24520
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Passat fans

25.2% are female, 74.8% are male, average age 36.6.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Volkswagen Passat audience in United States
MetricValue
Female25.2%
Male74.8%
Average age36.6
Estimated audience size948,465
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Volkswagen Passat audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Volkswagen Passat audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Passat
CountryShare
Germany10.7%
United States8.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Passat audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Passat fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~20K1.28×
02Illinois~40K1.22×
03Utah~10K1.22×
04Florida~70K1.12×
05Georgia~30K1.12×
06North Carolina~30K1.11×
07Connecticut~10K1.11×
08Texas~90K1.10×
09Indiana~20K1.10×
10Kansas~8K1.09×
11Wisconsin~20K1.08×
12Oklahoma~10K1.08×
13Nebraska~5K1.08×
14Arizona~20K1.06×
15Iowa~8K1.06×
16Virginia~20K1.04×
17Idaho~5K1.04×
18New Hampshire~4K1.04×
19Tennessee~20K1.03×
20Maryland~20K1.03×
21Kentucky~10K1.03×
22Mississippi~8K1.03×
23Louisiana~10K1.02×
24Ohio~30K1.01×
25South Carolina~10K1.01×
26Alabama~10K1.01×
27Nevada~9K1.01×
28Washington~20K1.00×
29Oregon~10K1.00×
30Maine~3K0.99×
31Pennsylvania~30K0.98×
32Minnesota~10K0.98×
33Delaware~3K0.98×
34New Jersey~20K0.97×
35North Dakota~2K0.97×
36Arkansas~8K0.96×
37West Virginia~4K0.96×
38Rhode Island~3K0.96×
39Washington, District of Columbia~3K0.96×
40Alaska~2K0.94×
41Vermont~2K0.93×
42New Mexico~4K0.92×
43South Dakota~2K0.92×
44Massachusetts~20K0.91×
45Colorado~10K0.89×
46Michigan~20K0.87×
47Montana~2K0.86×
48California~90K0.85×
49New York~50K0.85×
50Hawaii~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Passat, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Passat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Passat audience
#·InterestCategoryAffinity×
01Dodge Dart (PF)Cars & Mobility32.92×
02Volkswagen TouaregCars & Mobility32.92×
03Volkswagen BeetleCars & Mobility14.51×
04Volkswagen JettaCars & Mobility13.30×
05Volkswagen TiguanCars & Mobility12.07×
06Škoda AutoCars & Mobility11.89×
07Certified Pre-OwnedCars & Mobility5.63×
08HatchbackCars & Mobility5.18×
09VolkswagenCars & Mobility4.93×
10Kelley Blue BookMovies & TV4.14×
11CarMaxCars & Mobility3.43×
12Google NewsNews3.31×
13Used carCars & Mobility3.30×
14AutoZoneCars & Mobility2.56×
15Lindsey GrahamPolitics & Society2.14×
16New York CityTravel & Leisure1.97×
17Online shoppingShopping1.75×
18BusinessBusiness & Career1.66×
19FamilyKids & Family1.56×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Passat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Passat audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Family OrientationCONSERVATISM1.71×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Passat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
MindfulnessBALANCE0.76×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Passat have in United States?

Volkswagen Passat has an estimated audience of 948,465 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Volkswagen Passat fans?

25.2% of Volkswagen Passat fans are female, 74.8% are male, with an average age of 36.6 years.

03

Which brands do Volkswagen Passat fans like most?

Volkswagen Passat fans show strongest brand affinity for Volkswagen Tiguan (12.07×), Online shopping (1.75×), and Used car (3.3×) over the country average.

04

Where do Volkswagen Passat fans live in United States?

Volkswagen Passat fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Passat fans also like?

Beyond Volkswagen Passat itself, the audience over-indexes on Online shopping (1.75×), Used car (3.3×), Dodge Dart (PF) (32.92×), and Business (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Volkswagen Passat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Passat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →