Volkswagen Passat Audience in United States

Volkswagen Passat logo

Volkswagen Passat has an estimated audience of 955,188 people in United States. 25.2% are female, 74.8% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Volkswagen Tiguan, Online shopping, Used car, Dodge Dart (PF), AutoZone.

The average Volkswagen Passat fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Volkswagen Tiguan, Online shopping, Used car, with strongest over-indexing on Volkswagen Tiguan (12.07× the country average). Demographically, the Volkswagen Passat audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Passat fans

Demographic split for Volkswagen Passat audience in United States
MetricValue
Female25.2%
Male74.8%
Average age36.6
Estimated audience size955,188

Audience persona

The typical Volkswagen Passat fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Tiguan.

Top regions in United States

Top regions ranked by reach for Volkswagen Passat in United States
RegionReachAffinity
Texas96,6651.18×
California95,0100.9×
Florida76,3171.18×
New York47,8990.9×
Illinois40,5461.27×
Georgia34,2561.16×
North Carolina33,0561.15×
Pennsylvania31,7220.99×
Ohio30,4651.04×
Virginia25,0861.08×
New Jersey24,4551.01×
Arizona21,8351.12×
Michigan21,8160.87×
Missouri20,4521.33×
Tennessee20,1851.05×
Washington20,1601.05×
Indiana19,5261.12×
Massachusetts17,1240.91×
Maryland16,9371.03×
Wisconsin15,8291.1×
South Carolina15,0301.05×
Colorado13,6680.91×
Alabama13,4531.01×
Minnesota13,2590.97×
Louisiana12,8241.04×
Kentucky12,3321.03×
Oklahoma11,6441.1×
Oregon10,9311×
Connecticut10,8111.13×
Utah10,7011.25×
Nevada9,5261.03×
Iowa8,0741.03×
Kansas8,0271.07×
Arkansas7,5600.96×
Mississippi7,5590.96×
Idaho4,9321.03×
Nebraska4,8341.01×
New Mexico4,1950.88×
West Virginia4,0200.9×
New Hampshire3,7380.99×
Maine3,0900.9×
Washington, District of Columbia2,8460.99×
Rhode Island2,7570.91×
Hawaii2,5500.62×
Delaware2,4010.91×
Montana1,9480.74×
Alaska1,8340.9×
North Dakota1,7920.91×
South Dakota1,7750.8×
Vermont1,3180.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Passat audience
BrandAffinityCategory
Volkswagen Tiguan12.07×Cars & Mobility
Online shopping1.75×Shopping
Used car3.3×Cars & Mobility
Dodge Dart (PF)32.92×Cars & Mobility
AutoZone2.56×Cars & Mobility
Business1.66×Business & Career
Volkswagen Beetle14.51×Cars & Mobility
New York City1.97×Travel & Leisure
Certified Pre-Owned5.63×Cars & Mobility
Hatchback5.18×Cars & Mobility
Family1.56×Kids & Family
Volkswagen4.93×Cars & Mobility
CarMax3.43×Cars & Mobility
Google News3.31×News
Kelley Blue Book4.14×Movies & TV
Volkswagen Jetta13.3×Cars & Mobility
Photography1.5×Arts & Culture
Škoda Auto11.89×Cars & Mobility
Volkswagen Touareg32.92×Cars & Mobility
Volkswagen Polo18.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Passat audience
TraitClusterScore
Family OrientationCONSERVATISM2.02
Quality AwarenessPREMIUM1.63
Luxury OrientationPREMIUM1.56
Need for SecurityCONSERVATISM1.53
Early Adopter MentalityPOWER1.3
LGBTQ+ IdentityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Passat
CountryShare
Germany10.8%
United States8.3%
Brazil6.6%

See Volkswagen Passat audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Passat have in United States?

Volkswagen Passat has an estimated audience of 955,188 people in United States, concentrated in Texas and California.

What is the gender split and age of Volkswagen Passat fans?

25.2% of Volkswagen Passat fans are female, 74.8% are male, with an average age of 36.6 years.

Which brands do Volkswagen Passat fans like most?

Volkswagen Passat fans show strongest brand affinity for Volkswagen Tiguan (12.07×), Online shopping (1.75×), and Used car (3.3×) over the country average.

Where do Volkswagen Passat fans live in United States?

Volkswagen Passat fans in United States are most concentrated in Texas (reach 96,665), California (reach 95,010), and Florida (reach 76,317). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Passat fans also like?

Beyond Volkswagen Passat itself, the audience over-indexes on Online shopping (1.75×), Used car (3.3×), Dodge Dart (PF) (32.92×), and AutoZone (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Passat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.