Nissan Navara Audience in United States
Nissan Navara has an estimated audience of 1,018,690 people in United States. 27.8% are female, 72.2% are male, average age 36.2. Top regions: Texas, California, Florida.
The average Nissan Navara fan in United States is 36.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Nissan Navara audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan Navara fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 36.2 |
| Estimated audience size | 1,018,690 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 94,202 | 1.08× |
| California | 82,396 | 0.74× |
| Florida | 67,380 | 0.98× |
| New York | 38,983 | 0.68× |
| North Carolina | 31,384 | 1.02× |
| Tennessee | 31,137 | 1.52× |
| Pennsylvania | 30,273 | 0.88× |
| Georgia | 30,030 | 0.96× |
| Ohio | 26,213 | 0.84× |
| Illinois | 22,968 | 0.68× |
| Virginia | 22,844 | 0.92× |
| Arizona | 20,338 | 0.98× |
| Louisiana | 19,705 | 1.5× |
| Washington | 19,308 | 0.94× |
| New Jersey | 19,157 | 0.74× |
| Alabama | 17,789 | 1.25× |
| Michigan | 17,466 | 0.66× |
| Missouri | 17,415 | 1.06× |
| Colorado | 17,328 | 1.08× |
| Indiana | 16,450 | 0.88× |
| South Carolina | 16,127 | 1.05× |
| Massachusetts | 14,719 | 0.73× |
| Oklahoma | 14,409 | 1.27× |
| Maryland | 13,580 | 0.78× |
| Kentucky | 13,545 | 1.06× |
| Wisconsin | 12,380 | 0.81× |
| Mississippi | 11,527 | 1.37× |
| Minnesota | 11,340 | 0.78× |
| Arkansas | 11,232 | 1.34× |
| Oregon | 10,814 | 0.93× |
| Utah | 9,544 | 1.05× |
| Nevada | 9,333 | 0.95× |
| Kansas | 8,733 | 1.09× |
| Connecticut | 8,161 | 0.8× |
| Hawaii | 7,691 | 1.76× |
| Iowa | 7,645 | 0.91× |
| West Virginia | 6,938 | 1.46× |
| Idaho | 6,463 | 1.27× |
| Nebraska | 4,904 | 0.96× |
| New Mexico | 4,780 | 0.94× |
| Maine | 4,247 | 1.16× |
| New Hampshire | 3,845 | 0.96× |
| Montana | 3,098 | 1.1× |
| Alaska | 2,328 | 1.07× |
| North Dakota | 2,310 | 1.1× |
| Rhode Island | 2,247 | 0.69× |
| South Dakota | 2,214 | 0.94× |
| Delaware | 1,881 | 0.67× |
| Washington, District of Columbia | 1,800 | 0.59× |
| Vermont | 1,778 | 0.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.85 |
| Risk Appetite | THRILL | 1.75 |
| Family Orientation | CONSERVATISM | 1.53 |
| Need for Security | CONSERVATISM | 1.46 |
| Quality Awareness | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.2% |
| United States | 9.9% |
| Australia | 9.5% |
See Nissan Navara audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nissan Navara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.