Vera Wang Audience in Germany
Vera Wang has an estimated audience of 549,080 people in Germany. 72.2% are female, 27.8% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Harry Potter, Sex and the City, Euphoria, Retro style.
The average Vera Wang fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Harry Potter, Sex and the City, with strongest over-indexing on Gala (2.43× the country average). Demographically, the Vera Wang audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Vera Wang fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 31.4 |
| Estimated audience size | 549,080 |
Audience persona
The typical Vera Wang fan in Germany is more female, around 31.4 years old, with strong Quality Awareness tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,861 | 0.97× |
| Bayern | 102,713 | 1.16× |
| Baden-Württemberg | 79,279 | 1.06× |
| Niedersachsen | 53,489 | 1× |
| Hessen | 40,001 | 0.96× |
| Sachsen | 29,302 | 1.09× |
| Rheinland-Pfalz | 27,605 | 1× |
| Berlin | 24,779 | 1.01× |
| Schleswig-Holstein | 19,991 | 1.01× |
| Brandenburg | 16,495 | 0.97× |
| Thüringen | 14,253 | 1.02× |
| Sachsen-Anhalt | 13,804 | 0.97× |
| Hamburg | 12,032 | 0.97× |
| Mecklenburg-Vorpommern | 10,324 | 0.98× |
| Saarland | 6,758 | 1× |
| Bremen | 3,837 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.43× | News |
| Harry Potter | 1.63× | Movies & TV |
| Sex and the City | 3.19× | Movies & TV |
| Euphoria | 1.87× | Movies & TV |
| Retro style | 3.07× | Fashion & Accessoires |
| Diaper bag | 4.25× | Kids & Family |
| Boho-chic | 4.07× | Fashion & Accessoires |
| Home Design | 2.17× | Home & Garden |
| H&M | 1.52× | Shopping |
| Home Interior Design | 2.34× | Home & Garden |
| Target Corporation | 5.01× | Shopping |
| Pomeranian (dog) | 2.66× | Pets & Animals |
| Primark | 1.97× | Shopping |
| ImmoScout24 | 1.57× | Home & Garden |
| YouTube Music | 2.76× | Internet & Social Media |
| Home decorating ideas | 2.91× | Home & Garden |
| Etsy | 2.12× | Fashion & Accessoires |
| Vegetable Gardening | 3.7× | Food & Beverages |
| Antique furniture | 5.98× | Home & Garden |
| Game of Thrones | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| Luxury Orientation | PREMIUM | 2.15 |
| Design Affinity | PREMIUM | 2.03 |
| Creativity | OPEN | 1.98 |
| Sustainability | BALANCE | 1.89 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 8.2% |
| Spain | 5.7% |
See Vera Wang audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Vera Wang have in Germany?
Vera Wang has an estimated audience of 549,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vera Wang fans?
72.2% of Vera Wang fans are female, 27.8% are male, with an average age of 31.4 years.
Which brands do Vera Wang fans like most?
Vera Wang fans show strongest brand affinity for Gala (2.43×), Harry Potter (1.63×), and Sex and the City (3.19×) over the country average.
Where do Vera Wang fans live in Germany?
Vera Wang fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,861), Bayern (reach 102,713), and Baden-Württemberg (reach 79,279). These three regions account for the largest share of the active audience.
What other brands do Vera Wang fans also like?
Beyond Vera Wang itself, the audience over-indexes on Harry Potter (1.63×), Sex and the City (3.19×), Euphoria (1.87×), and Retro style (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vera Wang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.