A data profile of the people who buy, follow and care about Hybrid electric vehicle in France — modelled from more than twelve digital signal sources. Hybrid electric vehicle has an estimated audience of 2,303,539 people in France.
The average Hybrid electric vehicle fan in France is 44.2 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Plug-in hybrid, La Centrale, Google Maps, with strongest over-indexing on Plug-in hybrid (14.82× the country average).
Demographically, the Hybrid electric vehicle audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hybrid electric vehicle fan in France is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Hybrid electric vehicle profile in France.
27.7% are female, 72.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 44.2 |
| Estimated audience size | 2,303,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Hybrid electric vehicle audience comes from France.
| Country | Share |
|---|---|
| United States | 11.9% |
| Germany | 10.8% |
| Italy | 6.3% |
Where the Hybrid electric vehicle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~100K | 1.04× | |
| 02 | Pays de la Loire | ~100K | 1.03× | |
| 03 | Normandy | ~100K | 1.03× | |
| 04 | Grand Est | ~200K | 1.02× | |
| 05 | Centre-Val de Loire | ~90K | 1.00× | |
| 06 | Corsica | ~10K | 1.00× | |
| 07 | Hauts-de-France | ~200K | 0.99× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.99× | |
| 09 | Occitanie | ~200K | 0.99× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.99× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.97× | |
| 13 | Île-de-France | ~400K | 0.92× |
The strongest cross-interests of the Hybrid electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda CR-V | Cars & Mobility | 18.58× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 14.82× | ||
| 03 | Battery electric vehicle | Cars & Mobility | 12.77× | ||
| 04 | Audi Q5 | Cars & Mobility | 12.52× | ||
| 05 | City car | Cars & Mobility | 6.78× | ||
| 06 | Audi Q3 | Cars & Mobility | 6.54× | ||
| 07 | Used car | Cars & Mobility | 5.03× | ||
| 08 | Bourse Direct | Business & Career | 4.34× | ||
| 09 | Tesla Motors | Cars & Mobility | 3.93× | ||
| 10 | La Centrale | Cars & Mobility | 3.89× | ||
| 11 | Pro BTP | Business & Career | 3.77× | ||
| 12 | Google Maps | Internet & Social Media | 3.52× | ||
| 13 | Norauto | Cars & Mobility | 3.40× | ||
| 14 | Macif | Business & Career | 3.38× | ||
| 15 | SUVs | Cars & Mobility | 2.99× | ||
| 16 | Oscaro | Cars & Mobility | 2.82× | ||
| 17 | Clothing | Fashion & Accessoires | 1.71× | ||
| 18 | Doctolib | Health | 1.68× | ||
| 19 | Music | Business & Career | 1.58× | ||
| 20 | Food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.92× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.39× | |
| Creativity | OPEN | 0.56× | |
| Design Affinity | PREMIUM | 0.60× |
Hybrid electric vehicle has an estimated audience of 2,303,539 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
27.7% of Hybrid electric vehicle fans are female, 72.3% are male, with an average age of 44.2 years.
Hybrid electric vehicle fans show strongest brand affinity for Plug-in hybrid (14.82×), La Centrale (3.89×), and Google Maps (3.52×) over the country average.
Hybrid electric vehicle fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hybrid electric vehicle itself, the audience over-indexes on La Centrale (3.89×), Google Maps (3.52×), Honda CR-V (18.58×), and Macif (3.38×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hybrid electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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