Cupra Ateca Audience in Germany
Cupra Ateca has an estimated audience of 542,857 people in Germany. 28.8% are female, 71.2% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cupra, Jotex, Tipico, Family car, Hatchback.
The average Cupra Ateca fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cupra, Jotex, Tipico, with strongest over-indexing on Cupra (7.01× the country average). Demographically, the Cupra Ateca audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Cupra Ateca fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 40.3 |
| Estimated audience size | 542,857 |
Audience persona
The typical Cupra Ateca fan in Germany is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Cupra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,617 | 1.34× |
| Bayern | 126,464 | 1.45× |
| Baden-Württemberg | 104,854 | 1.42× |
| Niedersachsen | 54,948 | 1.04× |
| Hessen | 53,213 | 1.29× |
| Rheinland-Pfalz | 33,537 | 1.23× |
| Sachsen | 22,641 | 0.85× |
| Berlin | 16,104 | 0.66× |
| Schleswig-Holstein | 15,395 | 0.79× |
| Brandenburg | 13,668 | 0.81× |
| Thüringen | 13,415 | 0.97× |
| Hamburg | 10,950 | 0.89× |
| Sachsen-Anhalt | 10,629 | 0.76× |
| Saarland | 8,885 | 1.33× |
| Mecklenburg-Vorpommern | 6,857 | 0.66× |
| Bremen | 2,356 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cupra | 7.01× | Cars & Mobility |
| Jotex | 26.58× | Shopping |
| Tipico | 3.67× | Games |
| Family car | 4.91× | Cars & Mobility |
| Hatchback | 4.1× | Cars & Mobility |
| Lexus | 6.01× | Cars & Mobility |
| Smart device | 4.94× | Technology & Electronics |
| Opel Mokka | 7.71× | Cars & Mobility |
| Škoda Kodiaq | 6.14× | Cars & Mobility |
| Auto, Motor und Sport | 8.95× | Cars & Mobility |
| Toyota Land Cruiser | 7.55× | Cars & Mobility |
| Audi S5 | 20.02× | Cars & Mobility |
| Cadillac Escalade | 14.57× | Cars & Mobility |
| Audi Q5 | 6.47× | Cars & Mobility |
| Kia Cee'd | 10.68× | Cars & Mobility |
| Audi Q3 | 6.28× | Cars & Mobility |
| Audi A2 | 14.77× | Cars & Mobility |
| City car | 3.74× | Cars & Mobility |
| SUVs | 2.35× | Cars & Mobility |
| S.C. Braga | 22.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.55 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| DIY Mentality | THRILL | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.7% |
| Spain | 9.1% |
| United Kingdom | 8.3% |
See Cupra Ateca audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Cupra Ateca have in Germany?
Cupra Ateca has an estimated audience of 542,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cupra Ateca fans?
28.8% of Cupra Ateca fans are female, 71.2% are male, with an average age of 40.3 years.
Which brands do Cupra Ateca fans like most?
Cupra Ateca fans show strongest brand affinity for Cupra (7.01×), Jotex (26.58×), and Tipico (3.67×) over the country average.
Where do Cupra Ateca fans live in Germany?
Cupra Ateca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,617), Bayern (reach 126,464), and Baden-Württemberg (reach 104,854). These three regions account for the largest share of the active audience.
What other brands do Cupra Ateca fans also like?
Beyond Cupra Ateca itself, the audience over-indexes on Jotex (26.58×), Tipico (3.67×), Family car (4.91×), and Hatchback (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cupra Ateca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.