Rascasse Audience Intelligence

Cupra Ateca Audience in Germany

A data profile of the people who buy, follow and care about Cupra Ateca in Germany — modelled from more than twelve digital signal sources. Cupra Ateca has an estimated audience of 491,559 people in Germany.

#184among Car type in Germany#173among Car Model in Germany#550in Cars & Mobility

The average Cupra Ateca fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cupra, Auto, Motor und Sport, Tipico, with strongest over-indexing on Cupra (17.42× the country average).

Demographically, the Cupra Ateca audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cupra Ateca fan in Germany is more male, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Cupra.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cupra Ateca profile in Germany.

Audience size
492K
in Germany
Gender
28.7%♀
71.3% male
Age
38.9
average years
Country rank
#11906
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cupra Ateca fans

28.7% are female, 71.3% are male, average age 38.9.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Cupra Ateca audience in Germany
MetricValue
Female28.7%
Male71.3%
Average age38.9
Estimated audience size491,559
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Cupra Ateca audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Cupra Ateca audience comes from Germany.

Worldwide audience distribution share by country for Cupra Ateca
CountryShare
Germany39.1%
Spain9.5%
Poland7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cupra Ateca audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cupra Ateca fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.41×
02Baden-Württemberg~100K1.40×
03Saarland~8K1.37×
04Nordrhein-Westfalen~100K1.28×
05Hessen~50K1.25×
06Rheinland-Pfalz~30K1.22×
07Niedersachsen~50K1.03×
08Thüringen~10K1.00×
09Hamburg~10K0.87×
10Sachsen~20K0.85×
11Brandenburg~10K0.85×
12Sachsen-Anhalt~10K0.82×
13Schleswig-Holstein~10K0.80×
14Mecklenburg-Vorpommern~7K0.72×
15Berlin~10K0.63×
16Bremen~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Cupra Ateca, Germany
0.62×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cupra Ateca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cupra Ateca audience
#·InterestCategoryAffinity×
01Audi S5Cars & Mobility25.52×
02Audi A2Cars & Mobility20.61×
03SuperchargerCars & Mobility20.34×
04S.C. BragaSports17.57×
05CupraCars & Mobility17.42×
06Cadillac EscaladeCars & Mobility16.20×
07Dakar RallySports14.03×
08Auto, Motor und SportCars & Mobility12.39×
09Opel MokkaCars & Mobility7.89×
10Toyota Land CruiserCars & Mobility7.73×
11LollapaloozaMusic & Radio6.39×
12Škoda KodiaqCars & Mobility5.80×
13Smart deviceTechnology & Electronics5.33×
14LexusCars & Mobility4.83×
15TipicoGames4.05×
16Family carCars & Mobility4.03×
17Alexander ZverevSports3.61×
18Automobile repair shopCars & Mobility3.47×
19HatchbackCars & Mobility3.38×
20TransfermarktSports2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cupra Ateca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cupra Ateca audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.83×
Risk AppetiteTHRILL1.49×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cupra Ateca audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cupra Ateca have in Germany?

Cupra Ateca has an estimated audience of 491,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cupra Ateca fans?

28.7% of Cupra Ateca fans are female, 71.3% are male, with an average age of 38.9 years.

03

Which brands do Cupra Ateca fans like most?

Cupra Ateca fans show strongest brand affinity for Cupra (17.42×), Auto, Motor und Sport (12.39×), and Tipico (4.05×) over the country average.

04

Where do Cupra Ateca fans live in Germany?

Cupra Ateca fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cupra Ateca fans also like?

Beyond Cupra Ateca itself, the audience over-indexes on Auto, Motor und Sport (12.39×), Tipico (4.05×), Audi A2 (20.61×), and Audi S5 (25.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Cupra Ateca audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cupra Ateca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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