Rascasse Audience Intelligence

Coupé Audience in Germany

A data profile of the people who buy, follow and care about Coupé in Germany — modelled from more than twelve digital signal sources. Coupé has an estimated audience of 1,831,332 people in Germany.

#30among Car type in Germany#2089among Topic in Germany#174in Cars & Mobility

The average Coupé fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Auto maintenance, Hatchback, Sedan (automobile), with strongest over-indexing on Auto maintenance (4.44× the country average).

Demographically, the Coupé audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coupé fan in Germany is more male, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coupé profile in Germany.

Audience size
1.8M
in Germany
Gender
20.6%♀
79.4% male
Age
34.0
average years
Country rank
#3676
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupé fans

20.6% are female, 79.4% are male, average age 34.0.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Coupé audience in Germany
MetricValue
Female20.6%
Male79.4%
Average age34.0
Estimated audience size1,831,332
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Coupé audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4917%
50+11%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Coupé audience comes from Germany.

Worldwide audience distribution share by country for Coupé
CountryShare
United States20.1%
Italy5.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupé audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coupé fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.12×
02Bayern~300K1.10×
03Baden-Württemberg~300K1.06×
04Hessen~100K1.06×
05Rheinland-Pfalz~100K1.05×
06Nordrhein-Westfalen~400K1.04×
07Niedersachsen~200K1.03×
08Berlin~80K1.03×
09Bremen~20K1.00×
10Schleswig-Holstein~70K0.99×
11Brandenburg~50K0.96×
12Thüringen~40K0.96×
13Sachsen~80K0.94×
14Saarland~20K0.94×
15Sachsen-Anhalt~40K0.92×
16Mecklenburg-Vorpommern~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Coupé, Germany
0.92×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coupé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coupé audience
#·InterestCategoryAffinity×
01Auto maintenanceCars & Mobility4.44×
02Drag racingCars & Mobility3.90×
03Car washCars & Mobility3.87×
04Sedan (automobile)Cars & Mobility3.82×
05Crossover (automobile)Cars & Mobility3.69×
06CupraCars & Mobility3.66×
07Max VerstappenSports3.59×
08HatchbackCars & Mobility3.39×
09Motorcycle accessoriesCars & Mobility3.26×
10Compact carCars & Mobility3.17×
11CarcareCars & Mobility3.07×
12Motorcycle helmetCars & Mobility3.04×
13Michael SchumacherSports2.62×
14DrivingCars & Mobility2.60×
15EngineCars & Mobility2.50×
16Used carCars & Mobility2.35×
17Auto mechanicCars & Mobility2.35×
18SUVsCars & Mobility2.23×
19Škoda AutoCars & Mobility2.09×
20Motor vehicleCars & Mobility1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coupé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coupé audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.40×
Risk AppetiteTHRILL1.31×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coupé audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
SpiritualityBALANCE0.84×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coupé have in Germany?

Coupé has an estimated audience of 1,831,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coupé fans?

20.6% of Coupé fans are female, 79.4% are male, with an average age of 34.0 years.

03

Which brands do Coupé fans like most?

Coupé fans show strongest brand affinity for Auto maintenance (4.44×), Hatchback (3.39×), and Sedan (automobile) (3.82×) over the country average.

04

Where do Coupé fans live in Germany?

Coupé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Coupé fans also like?

Beyond Coupé itself, the audience over-indexes on Hatchback (3.39×), Sedan (automobile) (3.82×), Used car (2.35×), and SUVs (2.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Coupé audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coupé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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