Coupé Audience in Germany
Coupé has an estimated audience of 1,831,332 people in Germany. 20.6% are female, 79.4% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto maintenance, Hatchback, Sedan (automobile), Used car, SUVs.
The average Coupé fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto maintenance, Hatchback, Sedan (automobile), with strongest over-indexing on Auto maintenance (4.44× the country average). Demographically, the Coupé audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Coupé fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 34.0 |
| Estimated audience size | 1,831,332 |
Audience persona
The typical Coupé fan in Germany is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 468,815 | 1.17× |
| Bayern | 332,929 | 1.13× |
| Baden-Württemberg | 299,533 | 1.2× |
| Niedersachsen | 190,596 | 1.07× |
| Hessen | 158,699 | 1.14× |
| Rheinland-Pfalz | 96,975 | 1.06× |
| Berlin | 91,473 | 1.12× |
| Sachsen | 85,084 | 0.95× |
| Schleswig-Holstein | 64,193 | 0.98× |
| Hamburg | 50,495 | 1.22× |
| Brandenburg | 45,689 | 0.8× |
| Thüringen | 38,347 | 0.82× |
| Sachsen-Anhalt | 33,627 | 0.71× |
| Mecklenburg-Vorpommern | 24,275 | 0.69× |
| Saarland | 20,127 | 0.89× |
| Bremen | 16,442 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 4.44× | Cars & Mobility |
| Hatchback | 3.39× | Cars & Mobility |
| Sedan (automobile) | 3.82× | Cars & Mobility |
| Used car | 2.35× | Cars & Mobility |
| SUVs | 2.23× | Cars & Mobility |
| Engine | 2.5× | Cars & Mobility |
| Crossover (automobile) | 3.69× | Cars & Mobility |
| Drag racing | 3.9× | Cars & Mobility |
| Car wash | 3.87× | Cars & Mobility |
| Motor vehicle | 1.74× | Cars & Mobility |
| Driving | 2.6× | Cars & Mobility |
| Carcare | 3.07× | Cars & Mobility |
| Compact car | 3.17× | Cars & Mobility |
| Škoda Auto | 2.09× | Cars & Mobility |
| Michael Schumacher | 2.62× | Sports |
| Motorcycle accessories | 3.26× | Cars & Mobility |
| Cupra | 3.66× | Cars & Mobility |
| Auto mechanic | 2.35× | Cars & Mobility |
| Motorcycle helmet | 3.04× | Cars & Mobility |
| BMW | 1.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 5.6% |
| Germany | 5.4% |
See Coupé audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Coupé have in Germany?
Coupé has an estimated audience of 1,831,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coupé fans?
20.6% of Coupé fans are female, 79.4% are male, with an average age of 34.0 years.
Which brands do Coupé fans like most?
Coupé fans show strongest brand affinity for Auto maintenance (4.44×), Hatchback (3.39×), and Sedan (automobile) (3.82×) over the country average.
Where do Coupé fans live in Germany?
Coupé fans in Germany are most concentrated in Nordrhein-Westfalen (reach 468,815), Bayern (reach 332,929), and Baden-Württemberg (reach 299,533). These three regions account for the largest share of the active audience.
What other brands do Coupé fans also like?
Beyond Coupé itself, the audience over-indexes on Hatchback (3.39×), Sedan (automobile) (3.82×), Used car (2.35×), and SUVs (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coupé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.