Rascasse Audience Intelligence

Cosmopolitan (magazine) Audience Demographics in United States

Cosmopolitan (magazine) has an estimated audience of 160K people in United States.

#25among Fashion magazine in United States
#2335among websites & media in United States
#2020in Fashion & Accessoires

The average Cosmopolitan (magazine) fan in United States is 35.7 years old, more female, and lives primarily in California.

By number of fans, Cosmopolitan (magazine) ranks #25 among the 51 objects in Fashion magazine in United States.

Women make up 68.3% of the fan base, 4.3 percentage points more than the group average.

Compared with the other 50 objects in Fashion magazine, Cosmopolitan (magazine) fans stand out for their interest in Home decorating ideas, Boho-chic and Diaper bag.

Most fans live in California, New York, Texas.

Top affinities include Home decorating ideas, Boho-chic, Diaper bag, with strongest over-indexing on Home decorating ideas (2.53× the country average).

Demographically, the Cosmopolitan (magazine) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Cosmopolitan (magazine) fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
160K
in United States
Gender
68.3%♀
31.7% male
Age
35.7
average years
Country rank
#67978
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Cosmopolitan (magazine)

68.3% are female, 31.7% are male, average age 35.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Cosmopolitan (magazine) audience in United States
MetricValue
Female68.3%
Male31.7%
Average age35.7
Estimated audience size160K
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Cosmopolitan (magazine) audience in United States
Age bracketShare%
16-2432%
25-3421%
35-4417%
45-5416%
55+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Cosmopolitan (magazine) audience comes from United States.

Worldwide audience distribution share by country for Cosmopolitan (magazine)
CountryShare
United Kingdom12.0%
Italy11.8%
France9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cosmopolitan (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~7K4.32×
02Rhode Island~2K3.30×
03Massachusetts~6K1.73×
04Washington, District of Columbia<1K1.28×
05California~20K1.17×
06New York~10K1.07×
07Utah~2K1.05×
08Colorado~3K1.04×
09Washington~4K1.01×
10Illinois~6K0.99×
11New Jersey~4K0.99×
12Hawaii<1K0.98×
13Alaska<1K0.98×
14Virginia~4K0.95×
15Montana<1K0.95×
16Arizona~3K0.94×
17Minnesota~3K0.94×
18New Hampshire<1K0.93×
19Oregon~2K0.90×
20Connecticut~2K0.89×
21Vermont<1K0.89×
22Iowa~1K0.88×
23North Dakota<1K0.88×
24Georgia~5K0.86×
25Indiana~3K0.86×
26Texas~9K0.85×
27Kansas~1K0.85×
28Idaho<1K0.85×
29Pennsylvania~5K0.84×
30Wisconsin~2K0.84×
31Nebraska<1K0.84×
32Ohio~5K0.83×
33Maine<1K0.83×
34North Carolina~4K0.81×
35Michigan~4K0.81×
36Tennessee~3K0.81×
37Oklahoma~2K0.81×
38South Dakota<1K0.81×
39Missouri~2K0.80×
40Maryland~2K0.79×
41New Mexico<1K0.79×
42Florida~8K0.77×
43Kentucky~2K0.77×
44Alabama~2K0.76×
45Arkansas~1K0.76×
46South Carolina~2K0.75×
47Louisiana~2K0.71×
48Mississippi~1K0.71×
49West Virginia<1K0.71×
50Delaware<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Cosmopolitan (magazine), United States
0.67×1.00×4.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cosmopolitan (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.53×
02Boho-chicFashion & Accessoires2.28×
03Diaper bagKids & Family2.27×
04Home DesignHome & Garden2.07×
05Makeup TutorialsBeauty & Wellness2.06×
06Home Interior DesignHome & Garden2.06×
07Health And BeautyBeauty & Wellness2.00×
08Infant clothingKids & Family1.99×
09Williams-SonomaHome & Garden1.95×
10Fashion NovaShopping1.93×
11Healthy habitsHealth1.88×
12H.O.M.E.Home & Garden1.88×
13Kohl'sShopping1.73×
14Dog loversPets & Animals1.73×
151080iTechnology & Electronics1.66×
16ChildbirthKids & Family1.63×
17OffspringHome & Garden1.59×
18Harry PotterMovies & TV1.56×
19NordstromShopping1.51×
20SephoraShopping1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cosmopolitan (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cosmopolitan (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
Pet OwnershipJOY1.23×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cosmopolitan (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.73×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion magazine audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cosmopolitan (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cosmopolitan-magazine-1528” · Methodology