A data profile of the people who buy, follow and care about Adidas in United Kingdom — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 8,611,608 people in United Kingdom.
The average Adidas fan in United Kingdom is 36.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Manchester United F.C., Manchester City F.C., Wembley Stadium, with strongest over-indexing on Manchester United F.C. (1.51× the country average).
Demographically, the Adidas audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Adidas fan in United Kingdom is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Adidas profile in United Kingdom.
51.9% are female, 48.1% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.8 |
| Estimated audience size | 8,611,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Adidas audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.37× | |
| 02 | Northern Ireland | ~300K | 1.19× | |
| 03 | Greater London | ~1.5M | 1.16× | |
| 04 | East Midlands | ~700K | 1.14× | |
| 05 | Scotland | ~800K | 1.10× | |
| 06 | East of England | ~800K | 1.03× | |
| 07 | South West | ~700K | 1.01× | |
| 08 | South East | ~1M | 0.96× | |
| 09 | Wales | ~400K | 0.88× | |
| 10 | North East | ~300K | 0.88× | |
| 11 | England | ~6.5M | 0.83× | |
| 12 | Yorkshire and the Humber | ~500K | 0.73× | |
| 13 | West Midlands | ~300K | 0.72× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 2.01× | ||
| 02 | ASICS | Fashion & Accessoires | 1.90× | ||
| 03 | Face powder | Beauty & Wellness | 1.84× | ||
| 04 | Beauty & Fashion | Beauty & Wellness | 1.80× | ||
| 05 | Streetwear | Fashion & Accessoires | 1.78× | ||
| 06 | Bundesliga | Sports | 1.75× | ||
| 07 | Nike | Fashion & Accessoires | 1.74× | ||
| 08 | Sportswear (fashion) | Fashion & Accessoires | 1.73× | ||
| 09 | Manchester City F.C. | Sports | 1.71× | ||
| 10 | Arsenal F.C. | Sports | 1.69× | ||
| 11 | UEFA Europa League | Sports | 1.69× | ||
| 12 | Sneakers (footwear) | Fashion & Accessoires | 1.65× | ||
| 13 | Wembley Stadium | Sports | 1.64× | ||
| 14 | Chelsea F.C. | Sports | 1.62× | ||
| 15 | New Balance | Fashion & Accessoires | 1.60× | ||
| 16 | JD Sports | Shopping | 1.59× | ||
| 17 | Urban Outfitters | Shopping | 1.55× | ||
| 18 | FC Bayern Munich | Sports | 1.53× | ||
| 19 | Tottenham Hotspur F.C. | Sports | 1.52× | ||
| 20 | Manchester United F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.20× | |
| Luxury Orientation | PREMIUM | 1.12× | |
| Sports Activity | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Patriotism | CONSERVATISM | 0.81× |
Adidas's target market in United Kingdom covers an estimated 8,611,608 people, concentrated in England and Greater London.
51.9% of the Adidas audience are female, 48.1% are male, with an average age of 36.8 years.
Adidas fans show strongest brand affinity for Manchester United F.C. (1.51×), Manchester City F.C. (1.71×), and Wembley Stadium (1.64×) over the country average.
Adidas fans in United Kingdom are most concentrated in England (reach ~6.5M), Greater London (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Manchester City F.C. (1.71×), Wembley Stadium (1.64×), JD Sports (1.59×), and Sneakers (footwear) (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.