A data profile of the people who buy, follow and care about Adidas in India — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 6,096,182 people in India.
The average Adidas fan in India is 30.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Millie Bobby Brown, Nike, Puma, with strongest over-indexing on Millie Bobby Brown (2.7× the country average).
Demographically, the Adidas audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Sports Activity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Adidas fan in India is more male, around 30.0 years old, with strong Sports Activity tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Adidas profile in India.
21.5% are female, 78.5% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 30.0 |
| Estimated audience size | 6,096,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Adidas audience comes from India.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~6K | 2.39× | |
| 02 | Meghalaya | ~10K | 1.71× | |
| 03 | Manipur | ~10K | 1.39× | |
| 04 | Mizoram | ~5K | 1.31× | |
| 05 | Haryana | ~100K | 1.30× | |
| 06 | Nagaland | ~5K | 1.28× | |
| 07 | Punjab (region) | ~100K | 1.21× | |
| 08 | Uttarakhand | ~30K | 1.17× | |
| 09 | Goa | ~7K | 1.06× | |
| 10 | Arunachal Pradesh | ~4K | 1.06× | |
| 11 | Karnataka | ~200K | 1.01× | |
| 12 | Rajasthan | ~100K | 0.99× | |
| 13 | Gujarat | ~200K | 0.98× | |
| 14 | Maharashtra | ~300K | 0.91× | |
| 15 | Himachal Pradesh | ~20K | 0.91× | |
| 16 | Uttar Pradesh | ~300K | 0.87× | |
| 17 | Assam | ~50K | 0.87× | |
| 18 | Tamil Nadu | ~100K | 0.84× | |
| 19 | Kerala | ~80K | 0.84× | |
| 20 | Tripura | ~7K | 0.82× | |
| 21 | Telangana | ~70K | 0.76× | |
| 22 | Jharkhand | ~40K | 0.76× | |
| 23 | Chhattisgarh | ~30K | 0.74× | |
| 24 | West Bengal | ~100K | 0.72× | |
| 25 | Madhya Pradesh | ~80K | 0.69× | |
| 26 | Jammu and Kashmir | ~20K | 0.69× | |
| 27 | Odisha | ~40K | 0.60× | |
| 28 | Bihar | ~70K | 0.55× | |
| 29 | Andhra Pradesh | ~40K | 0.48× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentino | Fashion & Accessoires | 3.25× | ||
| 02 | New Balance | Fashion & Accessoires | 2.80× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.70× | ||
| 04 | Travis Scott | Music & Radio | 2.50× | ||
| 05 | Bradley Cooper | Movies & TV | 2.50× | ||
| 06 | Nike | Fashion & Accessoires | 2.16× | ||
| 07 | Puma | Fashion & Accessoires | 2.07× | ||
| 08 | Reebok | Fashion & Accessoires | 1.97× | ||
| 09 | Sadie Sink | Movies & TV | 1.81× | ||
| 10 | Noah Schnapp | Movies & TV | 1.81× | ||
| 11 | Finn Wolfhard | Movies & TV | 1.81× | ||
| 12 | Balenciaga | Fashion & Accessoires | 1.78× | ||
| 13 | ASICS | Fashion & Accessoires | 1.78× | ||
| 14 | Wrangler (jeans) | Fashion & Accessoires | 1.74× | ||
| 15 | Under Armour | Fashion & Accessoires | 1.74× | ||
| 16 | Fendi | Fashion & Accessoires | 1.57× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.56× | ||
| 18 | Pepe Jeans | Fashion & Accessoires | 1.56× | ||
| 19 | Tommy Hilfiger | Fashion & Accessoires | 1.53× | ||
| 20 | Converse | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.10× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| Luxury Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Risk Appetite | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.80× |
Adidas's target market in India covers an estimated 6,096,182 people, concentrated in Maharashtra and Uttar Pradesh.
21.5% of the Adidas audience are female, 78.5% are male, with an average age of 30.0 years.
Adidas fans show strongest brand affinity for Millie Bobby Brown (2.7×), Nike (2.16×), and Puma (2.07×) over the country average.
Adidas fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Nike (2.16×), Puma (2.07×), New Balance (2.8×), and Sportswear (activewear) (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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