Adidas Audience in Brazil
Adidas has an estimated audience of 9,466,663 people in Brazil. 46.9% are female, 53.1% are male, average age 34.7. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Nike, Sportswear (activewear), Puma, New Balance, UEFA Europa League.
The average Adidas fan in Brazil is 34.7 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Nike, Sportswear (activewear), Puma, with strongest over-indexing on Nike (2.01× the country average). Demographically, the Adidas audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Adidas fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 34.7 |
| Estimated audience size | 9,466,663 |
Audience persona
The typical Adidas fan in Brazil is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Nike.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,176,855 | 1.29× |
| Minas Gerais | 1,240,882 | 1.27× |
| Rio de Janeiro | 1,224,968 | 1.38× |
| Rio Grande do Sul | 805,378 | 1.44× |
| Paraná | 776,090 | 1.34× |
| Santa Catarina | 681,134 | 1.57× |
| Bahia | 452,684 | 0.72× |
| Pernambuco | 443,647 | 1.02× |
| Goiás | 319,729 | 0.88× |
| Ceará | 318,627 | 0.77× |
| Espírito Santo | 214,572 | 1.09× |
| Pará | 207,217 | 0.67× |
| Federal District | 199,069 | 1.26× |
| Paraíba | 187,035 | 0.98× |
| Maranhão | 162,787 | 0.69× |
| Rio Grande do Norte | 159,756 | 1.01× |
| Mato Grosso | 136,825 | 0.77× |
| Amazonas | 131,281 | 0.8× |
| Alagoas | 129,641 | 0.94× |
| Mato Grosso do Sul | 129,625 | 0.94× |
| Piauí | 106,032 | 0.81× |
| Sergipe | 87,885 | 0.89× |
| Rondônia | 71,203 | 0.9× |
| Tocantins | 43,088 | 0.69× |
| Acre | 38,249 | 1.16× |
| Amapá | 31,036 | 0.92× |
| Roraima | 21,061 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nike | 2.01× | Fashion & Accessoires |
| Sportswear (activewear) | 1.83× | Fashion & Accessoires |
| Puma | 2.21× | Fashion & Accessoires |
| New Balance | 2.11× | Fashion & Accessoires |
| UEFA Europa League | 1.57× | Sports |
| Streetwear | 1.84× | Fashion & Accessoires |
| One-piece swimsuit | 1.57× | Fashion & Accessoires |
| Coat (clothing) | 1.54× | Fashion & Accessoires |
| Sleeve | 1.54× | Fashion & Accessoires |
| ASICS | 1.61× | Fashion & Accessoires |
| Jacket | 1.52× | Fashion & Accessoires |
| Under Armour | 2.01× | Fashion & Accessoires |
| Reebok | 2.11× | Fashion & Accessoires |
| Sweater | 1.58× | Fashion & Accessoires |
| Nike+ | 1.87× | Sports |
| Mizuno | 1.9× | Fashion & Accessoires |
| Sneaker collecting | 1.61× | Fashion & Accessoires |
| Bioderma | 1.51× | Beauty & Wellness |
| Cetaphil | 1.7× | Beauty & Wellness |
| Colcci | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.17 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 7.8% |
| Germany | 6.1% |
See Adidas audiences in other countries
More Sportswear audiences in Brazil
- Nike (9,039,084)
- New Balance (5,098,504)
- Puma (4,883,329)
- ASICS (3,470,826)
- Converse (2,227,181)
Frequently asked questions
How many fans does Adidas have in Brazil?
Adidas has an estimated audience of 9,466,663 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Adidas fans?
46.9% of Adidas fans are female, 53.1% are male, with an average age of 34.7 years.
Which brands do Adidas fans like most?
Adidas fans show strongest brand affinity for Nike (2.01×), Sportswear (activewear) (1.83×), and Puma (2.21×) over the country average.
Where do Adidas fans live in Brazil?
Adidas fans in Brazil are most concentrated in São Paulo (reach 3,176,855), Minas Gerais (reach 1,240,882), and Rio de Janeiro (reach 1,224,968). These three regions account for the largest share of the active audience.
What other brands do Adidas fans also like?
Beyond Adidas itself, the audience over-indexes on Sportswear (activewear) (1.83×), Puma (2.21×), New Balance (2.11×), and UEFA Europa League (1.57×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.