A data profile of the people who buy, follow and care about Adidas in Mexico — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 6,739,727 people in Mexico.
The average Adidas fan in Mexico is 30.8 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Innovasport, Price Shoes, Reebok, with strongest over-indexing on Innovasport (1.59× the country average).
Demographically, the Adidas audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Sports Activity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Adidas fan in Mexico is balanced, around 30.8 years old, with strong Sports Activity tendencies and a notable affinity for Innovasport.
The key figures that characterise the Adidas profile in Mexico.
47.5% are female, 52.5% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 30.8 |
| Estimated audience size | 6,739,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Adidas audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.44× | |
| 02 | Jalisco | ~700K | 1.43× | |
| 03 | Michoacan de Ocampo | ~300K | 1.31× | |
| 04 | Distrito Federal | ~1M | 1.30× | |
| 05 | Guanajuato | ~400K | 1.16× | |
| 06 | Veracruz (state) | ~400K | 1.12× | |
| 07 | Puebla | ~400K | 1.12× | |
| 08 | Nuevo Leon | ~400K | 1.09× | |
| 09 | Morelos | ~100K | 1.02× | |
| 10 | Tamaulipas | ~200K | 1.01× | |
| 11 | Oaxaca | ~200K | 1.00× | |
| 12 | Yucatan | ~100K | 1.00× | |
| 13 | Chiapas | ~200K | 0.97× | |
| 14 | Baja California | ~300K | 0.95× | |
| 15 | Hidalgo | ~200K | 0.95× | |
| 16 | Guerrero | ~200K | 0.91× | |
| 17 | Aguascalientes | ~80K | 0.91× | |
| 18 | Sinaloa | ~200K | 0.90× | |
| 19 | Colima | ~40K | 0.89× | |
| 20 | Tlaxcala | ~70K | 0.88× | |
| 21 | Baja California Sur | ~50K | 0.87× | |
| 22 | Coahuila de Zaragoza | ~200K | 0.86× | |
| 23 | Chihuahua | ~200K | 0.83× | |
| 24 | Nayarit | ~50K | 0.80× | |
| 25 | Zacatecas | ~70K | 0.78× | |
| 26 | Durango | ~70K | 0.76× | |
| 27 | Campeche | ~40K | 0.73× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reebok | Fashion & Accessoires | 1.98× | ||
| 02 | Clothes Shop | Fashion & Accessoires | 1.95× | ||
| 03 | Sportswear (fashion) | Fashion & Accessoires | 1.89× | ||
| 04 | Social influence | Politics & Society | 1.89× | ||
| 05 | Slim-fit pants | Fashion & Accessoires | 1.86× | ||
| 06 | Kevin De Bruyne | Sports | 1.80× | ||
| 07 | Antonio Mohamed | Sports | 1.72× | ||
| 08 | Robert Lewandowski | Sports | 1.71× | ||
| 09 | Keylor Navas | Sports | 1.67× | ||
| 10 | Pull & Bear | Fashion & Accessoires | 1.65× | ||
| 11 | Henry Martín | Sports | 1.60× | ||
| 12 | Innovasport | Shopping | 1.59× | ||
| 13 | Air Jordan | Fashion & Accessoires | 1.57× | ||
| 14 | Price Shoes | Shopping | 1.54× | ||
| 15 | Ronaldinho | Sports | 1.54× | ||
| 16 | Luka Modrić | Sports | 1.54× | ||
| 17 | Ligue 1 | Sports | 1.53× | ||
| 18 | Pull&Bear | Fashion & Accessoires | 1.52× | ||
| 19 | Skechers | Fashion & Accessoires | 1.52× | ||
| 20 | Musical improvisation | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.11× | |
| Extroversion | THRILL | 1.04× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Community Orientation | OPEN | 0.86× |
Adidas's target market in Mexico covers an estimated 6,739,727 people, concentrated in State of Mexico and Distrito Federal.
47.5% of the Adidas audience are female, 52.5% are male, with an average age of 30.8 years.
Adidas fans show strongest brand affinity for Innovasport (1.59×), Price Shoes (1.54×), and Reebok (1.98×) over the country average.
Adidas fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Price Shoes (1.54×), Reebok (1.98×), Clothes Shop (1.95×), and Sportswear (fashion) (1.89×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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