Adidas Audience in Mexico
Adidas has an estimated audience of 4,247,591 people in Mexico. 47.5% are female, 52.5% are male, average age 30.8. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Price Shoes, Innovasport, Reebok, Clothes Shop, Sportswear (fashion).
The average Adidas fan in Mexico is 30.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Price Shoes, Innovasport, Reebok, with strongest over-indexing on Price Shoes (1.54× the country average). Demographically, the Adidas audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Adidas fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 30.8 |
| Estimated audience size | 4,247,591 |
Audience persona
The typical Adidas fan in Mexico is balanced, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Price Shoes.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,311,740 | 1.44× |
| Distrito Federal | 1,130,271 | 1.3× |
| Jalisco | 701,293 | 1.43× |
| Veracruz (state) | 436,978 | 1.12× |
| Nuevo Leon | 433,744 | 1.09× |
| Puebla | 395,729 | 1.12× |
| Guanajuato | 363,670 | 1.16× |
| Michoacan de Ocampo | 301,922 | 1.32× |
| Baja California | 262,299 | 0.95× |
| Tamaulipas | 224,888 | 1.01× |
| Chiapas | 193,721 | 0.97× |
| Chihuahua | 189,425 | 0.83× |
| Oaxaca | 184,207 | 1× |
| Coahuila de Zaragoza | 170,660 | 0.86× |
| Sinaloa | 157,870 | 0.9× |
| Hidalgo | 153,224 | 0.95× |
| Guerrero | 152,637 | 0.91× |
| Yucatan | 138,325 | 1× |
| Morelos | 116,557 | 1.02× |
| Aguascalientes | 76,841 | 0.91× |
| Durango | 69,968 | 0.76× |
| Tlaxcala | 66,852 | 0.88× |
| Zacatecas | 65,512 | 0.78× |
| Nayarit | 51,367 | 0.8× |
| Baja California Sur | 45,868 | 0.87× |
| Colima | 37,890 | 0.89× |
| Campeche | 36,888 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 1.54× | Shopping |
| Innovasport | 1.59× | Shopping |
| Reebok | 1.98× | Fashion & Accessoires |
| Clothes Shop | 1.95× | Fashion & Accessoires |
| Sportswear (fashion) | 1.89× | Fashion & Accessoires |
| Pull&Bear | 1.52× | Fashion & Accessoires |
| Keylor Navas | 1.67× | Sports |
| Skechers | 1.52× | Fashion & Accessoires |
| Antonio Mohamed | 1.72× | Sports |
| Ronaldinho | 1.54× | Sports |
| Air Jordan | 1.57× | Fashion & Accessoires |
| Ligue 1 | 1.53× | Sports |
| Social influence | 1.89× | Politics & Society |
| Kevin De Bruyne | 1.8× | Sports |
| Pull & Bear | 1.65× | Fashion & Accessoires |
| Luka Modrić | 1.54× | Sports |
| Slim-fit pants | 1.86× | Fashion & Accessoires |
| Musical improvisation | 1.51× | Music & Radio |
| Dpstreet | 1.53× | Shopping |
| Robert Lewandowski | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Risk Appetite | THRILL | 1.35 |
| Design Affinity | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.24 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 7.8% |
| Germany | 6.1% |
See Adidas audiences in other countries
More Sportswear audiences in Mexico
- Nike (6,416,872)
- Puma (5,554,463)
- New Balance (3,184,805)
- Converse (2,166,158)
- Under Armour (1,849,297)
Frequently asked questions
How many fans does Adidas have in Mexico?
Adidas has an estimated audience of 4,247,591 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Adidas fans?
47.5% of Adidas fans are female, 52.5% are male, with an average age of 30.8 years.
Which brands do Adidas fans like most?
Adidas fans show strongest brand affinity for Price Shoes (1.54×), Innovasport (1.59×), and Reebok (1.98×) over the country average.
Where do Adidas fans live in Mexico?
Adidas fans in Mexico are most concentrated in State of Mexico (reach 1,311,740), Distrito Federal (reach 1,130,271), and Jalisco (reach 701,293). These three regions account for the largest share of the active audience.
What other brands do Adidas fans also like?
Beyond Adidas itself, the audience over-indexes on Innovasport (1.59×), Reebok (1.98×), Clothes Shop (1.95×), and Sportswear (fashion) (1.89×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.