Caribou Audience in United States

Caribou logo

Caribou has an estimated audience of 2,632,478 people in United States. 46.9% are female, 53.1% are male, average age 40.7. Top regions: Minnesota, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Who Wants to Be a Millionaire?, Google Home, Alaska.

The average Caribou fan in United States is 40.7 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Who Wants to Be a Millionaire?, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Caribou audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Caribou fans

Demographic split for Caribou audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.7
Estimated audience size2,632,478

Audience persona

The typical Caribou fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Caribou in United States
RegionReachAffinity
Minnesota549,09814.56×
California107,4990.37×
Texas86,2440.38×
Florida64,6820.36×
Wisconsin61,0681.54×
New York52,3180.36×
North Dakota47,2708.74×
North Carolina38,8230.49×
Illinois38,5600.44×
Georgia36,7660.45×
Ohio34,1170.42×
Michigan32,4390.47×
Pennsylvania31,2690.35×
Colorado28,8190.69×
Washington27,2550.52×
Iowa26,5821.23×
Arizona22,5230.42×
Virginia22,0910.34×
New Jersey21,0960.32×
Tennessee20,0180.38×
Missouri19,2570.45×
Indiana18,1370.38×
Alaska17,6923.14×
Massachusetts17,5790.34×
South Dakota15,5392.55×
Oregon13,7680.46×
Maryland13,3710.3×
Alabama13,2230.36×
Utah12,7230.54×
Oklahoma11,6960.4×
South Carolina11,6920.3×
Louisiana11,0120.32×
Kentucky10,9070.33×
Kansas8,9720.43×
Maine8,4790.9×
Idaho8,4310.64×
Connecticut8,2530.31×
Nevada8,1800.32×
Arkansas8,0320.37×
Nebraska6,7970.51×
Mississippi6,4460.3×
Montana5,8660.8×
New Mexico5,2970.4×
West Virginia4,2890.35×
New Hampshire4,2160.41×
Hawaii4,1670.37×
Wyoming3,9701.02×
Washington, District of Columbia2,7540.35×
Rhode Island2,4320.29×
Vermont1,7600.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caribou audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Who Wants to Be a Millionaire?20×Movies & TV
Google Home11.65×Technology & Electronics
Alaska1.91×Travel & Leisure
The Historian16.48×Literature
Israel2.04×Travel & Leisure
Jingoism1.99×Politics & Society
Iwi20×
Minnesota1.58×Travel & Leisure
Product design1.57×Business & Career
Springfield, Illinois8.61×Travel & Leisure
Eurail16.57×Cars & Mobility
Voter registration3.57×Politics & Society
Unique Gifts1.55×Shopping
Parral, Chihuahua9.06×Travel & Leisure
Birthday Gifts1.83×Kids & Family
JDSU1.72×Business & Career
Home staging2.88×Home & Garden
Electrolyte2.31×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caribou audience
TraitClusterScore
PatriotismCONSERVATISM1.79
TraditionCONSERVATISM1.39
DIY MentalityTHRILL1.37
SustainabilityBALANCE1.31
Need for SecurityCONSERVATISM1.24
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Caribou
CountryShare
United States51.1%
Canada8.5%
France6.1%

See Caribou audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Caribou have in United States?

Caribou has an estimated audience of 2,632,478 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Caribou fans?

46.9% of Caribou fans are female, 53.1% are male, with an average age of 40.7 years.

Which brands do Caribou fans like most?

Caribou fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Who Wants to Be a Millionaire? (20×) over the country average.

Where do Caribou fans live in United States?

Caribou fans in United States are most concentrated in Minnesota (reach 549,098), California (reach 107,499), and Texas (reach 86,244). These three regions account for the largest share of the active audience.

What other brands do Caribou fans also like?

Beyond Caribou itself, the audience over-indexes on Mathcore (18.06×), Who Wants to Be a Millionaire? (20×), Google Home (11.65×), and Alaska (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.