Joey Kelly Audience in Germany
A data profile of the people who buy, follow and care about Joey Kelly in Germany — modelled from more than twelve digital signal sources. Joey Kelly has an estimated audience of 790,906 people in Germany.
The average Joey Kelly fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael Patrick Kelly, Biathlon, Andy Borg, with strongest over-indexing on Michael Patrick Kelly (26.86× the country average).
Demographically, the Joey Kelly audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Joey Kelly fan in Germany is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Michael Patrick Kelly.
At a glance
The key figures that characterise the Joey Kelly profile in Germany.
Search interest · 12-month trend
Demographics of Joey Kelly fans
58.1% are female, 41.9% are male, average age 43.8.
Gender split
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.8 |
| Estimated audience size | 790,906 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 27% | |
| 40-49 | 28% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Joey Kelly audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.1% |
| Austria | 6.3% |
| Switzerland | 3.8% |
Geography
Where the Joey Kelly audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.33× | |
| 02 | Sachsen | ~40K | 1.23× | |
| 03 | Mecklenburg-Vorpommern | ~20K | 1.23× | |
| 04 | Sachsen-Anhalt | ~20K | 1.22× | |
| 05 | Brandenburg | ~30K | 1.11× | |
| 06 | Schleswig-Holstein | ~30K | 1.10× | |
| 07 | Niedersachsen | ~80K | 1.08× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.04× | |
| 09 | Rheinland-Pfalz | ~30K | 0.96× | |
| 10 | Saarland | ~8K | 0.90× | |
| 11 | Baden-Württemberg | ~80K | 0.84× | |
| 12 | Bayern | ~100K | 0.83× | |
| 13 | Hessen | ~40K | 0.80× | |
| 14 | Hamburg | ~10K | 0.80× | |
| 15 | Bremen | ~5K | 0.79× | |
| 16 | Berlin | ~20K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Joey Kelly audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Patrick Kelly | Music & Radio | 26.86× | ||
| 02 | The Strokes | Music & Radio | 22.33× | ||
| 03 | Biathlon | Sports | 21.39× | ||
| 04 | The Kelly Family | Music & Radio | 11.92× | ||
| 05 | ZDF-Fernsehgarten | Movies & TV | 6.28× | ||
| 06 | Andy Borg | Music & Radio | 6.23× | ||
| 07 | Hape Kerkeling | Movies & TV | 5.49× | ||
| 08 | Mary Roos | Music & Radio | 5.03× | ||
| 09 | Jeanette Biedermann | Music & Radio | 4.91× | ||
| 10 | Charitable organization | Politics & Society | 4.66× | ||
| 11 | Giovanni Zarrella | Music & Radio | 3.78× | ||
| 12 | Sarah Connor | Music & Radio | 3.55× | ||
| 13 | Barbara Schöneberger | Movies & TV | 3.43× | ||
| 14 | Peter Maffay | Music & Radio | 3.20× | ||
| 15 | Beatrice Egli | Music & Radio | 2.98× | ||
| 16 | Florian Silbereisen | Music & Radio | 2.86× | ||
| 17 | Nonprofit organization | Politics & Society | 2.79× | ||
| 18 | Tour de France | Sports | 2.72× | ||
| 19 | Snack food | Food & Beverages | 2.59× | ||
| 20 | Helene Fischer | Music & Radio | 1.97× |
Personality of the Joey Kelly audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 4.66× | |
| Family Orientation | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Travelling | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.64× |
Frequently asked questions
How many fans does Joey Kelly have in Germany?
Joey Kelly has an estimated audience of 790,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joey Kelly fans?
58.1% of Joey Kelly fans are female, 41.9% are male, with an average age of 43.8 years.
Which brands do Joey Kelly fans like most?
Joey Kelly fans show strongest brand affinity for Michael Patrick Kelly (26.86×), Biathlon (21.39×), and Andy Borg (6.23×) over the country average.
Where do Joey Kelly fans live in Germany?
Joey Kelly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Joey Kelly fans also like?
Beyond Joey Kelly itself, the audience over-indexes on Biathlon (21.39×), Andy Borg (6.23×), Hape Kerkeling (5.49×), and ZDF-Fernsehgarten (6.28×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Joey Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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