The Kelly Family Audience in Germany
The Kelly Family has an estimated audience of 275,263 people in Germany. 84.2% are female, 15.8% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Maite Kelly, Michael Patrick Kelly, Roland Kaiser, Kathy Kelly, Angelo Kelly.
The average The Kelly Family fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Maite Kelly, Michael Patrick Kelly, Roland Kaiser, with strongest over-indexing on Maite Kelly (35.87× the country average). Demographically, the The Kelly Family audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Kelly Family fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 44.8 |
| Estimated audience size | 275,263 |
Audience persona
The typical The Kelly Family fan in Germany is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Maite Kelly.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,308 | 0.92× |
| Bayern | 33,708 | 0.76× |
| Baden-Württemberg | 28,412 | 0.76× |
| Niedersachsen | 25,468 | 0.95× |
| Sachsen | 20,665 | 1.53× |
| Hessen | 13,488 | 0.64× |
| Brandenburg | 11,982 | 1.4× |
| Rheinland-Pfalz | 11,653 | 0.84× |
| Sachsen-Anhalt | 11,065 | 1.55× |
| Thüringen | 9,719 | 1.39× |
| Berlin | 9,601 | 0.78× |
| Schleswig-Holstein | 8,853 | 0.9× |
| Mecklenburg-Vorpommern | 7,843 | 1.49× |
| Hamburg | 3,826 | 0.62× |
| Saarland | 2,786 | 0.82× |
| Bremen | 1,517 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maite Kelly | 35.87× | Music & Radio |
| Michael Patrick Kelly | 27.86× | Music & Radio |
| Roland Kaiser | 13.82× | Music & Radio |
| Kathy Kelly | 32.4× | Music & Radio |
| Angelo Kelly | 26.21× | Music & Radio |
| Andy Borg | 14.2× | Music & Radio |
| Kerstin Ott | 17.02× | Music & Radio |
| Michelle | 10.43× | Music & Radio |
| Semino Rossi | 15.09× | Music & Radio |
| Stefan Mross | 12.5× | Music & Radio |
| Florian Silbereisen | 8.93× | Music & Radio |
| Katja Ebstein | 12.69× | Music & Radio |
| Thomas Anders | 12.61× | Music & Radio |
| Andrea Berg | 10.88× | Music & Radio |
| Marie Reim | 17.1× | Music & Radio |
| Thomas Gottschalk | 7.5× | Movies & TV |
| Patricia Kelly | 25.18× | Music & Radio |
| Wolfgang Petry | 10.97× | Music & Radio |
| Storm of Love | 7.32× | Movies & TV |
| Bernhard Brink | 15.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.33 |
| Tradition | CONSERVATISM | 1.19 |
| Patriotism | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.6% |
| Poland | 5.9% |
| Netherlands | 3.9% |
See The Kelly Family audiences in other countries
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Frequently asked questions
How many fans does The Kelly Family have in Germany?
The Kelly Family has an estimated audience of 275,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Kelly Family fans?
84.2% of The Kelly Family fans are female, 15.8% are male, with an average age of 44.8 years.
Which brands do The Kelly Family fans like most?
The Kelly Family fans show strongest brand affinity for Maite Kelly (35.87×), Michael Patrick Kelly (27.86×), and Roland Kaiser (13.82×) over the country average.
Where do The Kelly Family fans live in Germany?
The Kelly Family fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,308), Bayern (reach 33,708), and Baden-Württemberg (reach 28,412). These three regions account for the largest share of the active audience.
What other brands do The Kelly Family fans also like?
Beyond The Kelly Family itself, the audience over-indexes on Michael Patrick Kelly (27.86×), Roland Kaiser (13.82×), Kathy Kelly (32.4×), and Angelo Kelly (26.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Kelly Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.