Rascasse Audience Intelligence

The Kelly Family Audience in Germany

A data profile of the people who buy, follow and care about The Kelly Family in Germany — modelled from more than twelve digital signal sources. The Kelly Family has an estimated audience of 275,143 people in Germany.

#241among Band in Germany#3976among Person in Germany#2353in Music & Radio

The average The Kelly Family fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maite Kelly, Michael Patrick Kelly, Roland Kaiser, with strongest over-indexing on Maite Kelly (35.87× the country average).

Demographically, the The Kelly Family audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Kelly Family fan in Germany is more female, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Maite Kelly.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Kelly Family profile in Germany.

Audience size
275K
in Germany
Gender
84.2%♀
15.8% male
Age
44.8
average years
Country rank
#18477
Person in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Kelly Family fans

84.2% are female, 15.8% are male, average age 44.8.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for The Kelly Family audience in Germany
MetricValue
Female84.2%
Male15.8%
Average age44.8
Estimated audience size275,143
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the The Kelly Family audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3923%
40-4933%
50+25%
Fig. 04

Worldwide distribution

55.5%

of the worldwide The Kelly Family audience comes from Germany.

Worldwide audience distribution share by country for The Kelly Family
CountryShare
Germany55.5%
Poland6.1%
Netherlands3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Kelly Family audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Kelly Family fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.55×
02Sachsen~20K1.48×
03Mecklenburg-Vorpommern~8K1.48×
04Thüringen~10K1.38×
05Brandenburg~10K1.37×
06Niedersachsen~30K0.94×
07Schleswig-Holstein~9K0.93×
08Nordrhein-Westfalen~50K0.90×
09Saarland~3K0.88×
10Rheinland-Pfalz~10K0.86×
11Berlin~9K0.76×
12Bremen~2K0.75×
13Bayern~30K0.74×
14Baden-Württemberg~30K0.74×
15Hamburg~4K0.66×
16Hessen~10K0.65×
Fig. 06

Affinity by region

Affinity by region — The Kelly Family, Germany
0.65×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Kelly Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Kelly Family audience
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio35.87×
02Kathy KellyMusic & Radio32.40×
03Michael Patrick KellyMusic & Radio27.86×
04Angelo KellyMusic & Radio26.21×
05Patricia KellyMusic & Radio25.18×
06Marie ReimMusic & Radio17.10×
07Kerstin OttMusic & Radio17.02×
08Bernhard BrinkMusic & Radio15.87×
09Semino RossiMusic & Radio15.09×
10Andy BorgMusic & Radio14.20×
11Roland KaiserMusic & Radio13.82×
12Katja EbsteinMusic & Radio12.69×
13Thomas AndersMusic & Radio12.61×
14Stefan MrossMusic & Radio12.50×
15Wolfgang PetryMusic & Radio10.97×
16Andrea BergMusic & Radio10.88×
17MichelleMusic & Radio10.43×
18Florian SilbereisenMusic & Radio8.93×
19In aller FreundschaftMovies & TV8.27×
20Thomas GottschalkMovies & TV7.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Kelly Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Kelly Family audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
Family OrientationCONSERVATISM1.44×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Kelly Family audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.36×
Luxury OrientationPREMIUM0.47×
Career OrientationPOWER0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Kelly Family have in Germany?

The Kelly Family has an estimated audience of 275,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Kelly Family fans?

84.2% of The Kelly Family fans are female, 15.8% are male, with an average age of 44.8 years.

03

Which brands do The Kelly Family fans like most?

The Kelly Family fans show strongest brand affinity for Maite Kelly (35.87×), Michael Patrick Kelly (27.86×), and Roland Kaiser (13.82×) over the country average.

04

Where do The Kelly Family fans live in Germany?

The Kelly Family fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Kelly Family fans also like?

Beyond The Kelly Family itself, the audience over-indexes on Michael Patrick Kelly (27.86×), Roland Kaiser (13.82×), Kathy Kelly (32.4×), and Angelo Kelly (26.21×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for The Kelly Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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