Biathlon auf Schalke Audience in Germany
Biathlon auf Schalke has an estimated audience of 365,505 people in Germany. 52.1% are female, 47.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Chalkidiki, Hawesko, Home Office, Litter box.
The average Biathlon auf Schalke fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Chalkidiki, Hawesko, with strongest over-indexing on Goes (2.78× the country average). Demographically, the Biathlon auf Schalke audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Biathlon
Demographics of Biathlon auf Schalke fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.4 |
| Estimated audience size | 365,505 |
Audience persona
The typical Biathlon auf Schalke fan in Germany is balanced, around 42.4 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,713 | 2.16× |
| Bayern | 51,900 | 0.88× |
| Baden-Württemberg | 36,569 | 0.73× |
| Hessen | 23,722 | 0.85× |
| Sachsen | 22,401 | 1.25× |
| Rheinland-Pfalz | 19,654 | 1.07× |
| Niedersachsen | 18,642 | 0.53× |
| Thüringen | 18,417 | 1.98× |
| Schleswig-Holstein | 12,699 | 0.97× |
| Sachsen-Anhalt | 12,103 | 1.28× |
| Brandenburg | 11,159 | 0.98× |
| Berlin | 8,942 | 0.55× |
| Mecklenburg-Vorpommern | 8,778 | 1.26× |
| Hamburg | 3,712 | 0.45× |
| Saarland | 2,831 | 0.63× |
| Bremen | 1,349 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.78× | Travel & Leisure |
| Chalkidiki | 9.67× | Travel & Leisure |
| Hawesko | 6.88× | Food & Beverages |
| Home Office | 1.81× | Business & Career |
| Litter box | 1.51× | Pets & Animals |
| Stradivarius | 1.92× | Shopping |
| Progressive rock | 1.73× | Music & Radio |
| Oliver Kahn | 3.69× | Sports |
| Caprivi Strip | 9.18× | |
| Time (magazine) | 1.87× | News |
| Urban horticulture | 1.6× | Home & Garden |
| 12 Monkeys (TV series) | 5.45× | Movies & TV |
| Information technology consulting | 3.37× | Technology & Electronics |
| Hebe | 3.42× | Home & Garden |
| KLIX (AM) | 1.75× | Music & Radio |
| Snow White (Fables) | 1.55× | Literature |
| The Equalizer | 3.01× | Movies & TV |
| Bull riding | 3.75× | Sports |
| Kamado | 18× | Home & Garden |
| Emperor Entertainment Group | 2.05× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.09 |
| Tradition | CONSERVATISM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Indulgence | JOY | 1.04 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.7% |
| Austria | 1.6% |
| Switzerland | 0.8% |
See Biathlon auf Schalke audiences in other countries
More Biathlon audiences in Germany
- Laura Dahlmeier (2,000,443)
- Johannes Thingnes Bø (1,367,110)
- Magdalena Neuner (1,309,336)
- Vanessa Voigt (1,155,114)
- Miriam Neureuther (828,198)
Frequently asked questions
How many fans does Biathlon auf Schalke have in Germany?
Biathlon auf Schalke has an estimated audience of 365,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Biathlon auf Schalke fans?
52.1% of Biathlon auf Schalke fans are female, 47.9% are male, with an average age of 42.4 years.
Which brands do Biathlon auf Schalke fans like most?
Biathlon auf Schalke fans show strongest brand affinity for Goes (2.78×), Chalkidiki (9.67×), and Hawesko (6.88×) over the country average.
Where do Biathlon auf Schalke fans live in Germany?
Biathlon auf Schalke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,713), Bayern (reach 51,900), and Baden-Württemberg (reach 36,569). These three regions account for the largest share of the active audience.
What other brands do Biathlon auf Schalke fans also like?
Beyond Biathlon auf Schalke itself, the audience over-indexes on Chalkidiki (9.67×), Hawesko (6.88×), Home Office (1.81×), and Litter box (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biathlon auf Schalke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.