Rascasse Audience Intelligence

Biathlon auf Schalke Audience in Germany

A data profile of the people who buy, follow and care about Biathlon auf Schalke in Germany — modelled from more than twelve digital signal sources. Biathlon auf Schalke has an estimated audience of 368,964 people in Germany.

#8among Biathlon in Germany#200among Event in Germany#1187in Sports

The average Biathlon auf Schalke fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Red Bull Records, Biathlon World Championships, Biathlon, with strongest over-indexing on Red Bull Records (164× the country average).

Demographically, the Biathlon auf Schalke audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Biathlon auf Schalke fan in Germany is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Red Bull Records.

Category: Sports · Type: Event · Subtype: Biathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biathlon auf Schalke profile in Germany.

Audience size
369K
in Germany
Gender
49.8%♀
50.2% male
Age
42.6
average years
Country rank
#14950
Event in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biathlon auf Schalke fans

49.8% are female, 50.2% are male, average age 42.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Biathlon auf Schalke audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age42.6
Estimated audience size368,964
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Biathlon auf Schalke audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Biathlon auf Schalke audience comes from Germany.

Worldwide audience distribution share by country for Biathlon auf Schalke
CountryShare
Germany95.9%
Austria1.6%
Switzerland0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biathlon auf Schalke audience in Germany is strongest.

Fig. 05

Top regions by affinity

Biathlon auf Schalke fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K2.00×
02Nordrhein-Westfalen~200K1.95×
03Sachsen-Anhalt~10K1.31×
04Mecklenburg-Vorpommern~9K1.28×
05Sachsen~20K1.26×
06Brandenburg~10K1.10×
07Rheinland-Pfalz~20K1.00×
08Schleswig-Holstein~10K0.92×
09Bayern~50K0.88×
10Hessen~20K0.80×
11Baden-Württemberg~40K0.74×
12Niedersachsen~30K0.74×
13Saarland~3K0.74×
14Bremen~2K0.65×
15Berlin~9K0.53×
16Hamburg~4K0.52×
Fig. 06

Affinity by region

Affinity by region — Biathlon auf Schalke, Germany
0.52×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biathlon auf Schalke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biathlon auf Schalke audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio164.00×
02Biathlon World ChampionshipsSports109.06×
03Red Bull X-AlpsSports106.07×
04FIS Ski Jumping World CupSports48.64×
05Biathlon World CupSports43.77×
06BiathlonSports34.58×
07Four Hills TournamentSports20.05×
08Ski jumpingSports17.31×
09Cross-country skiingSports14.22×
10FIS Alpine Ski World CupSports10.05×
11ViessmannHome & Garden9.82×
12Felix NeureutherSports9.50×
13Mikaela ShiffrinSports9.26×
14Lindsey VonnSports7.69×
15Der Bergdoktor (2008)Movies & TV7.38×
16Thomas MüllerSports4.13×
17NatureHome & Garden3.32×
18SportschauSports3.30×
19TagesschauMovies & TV2.10×
20FC Bayern MunichSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biathlon auf Schalke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biathlon auf Schalke audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
TraditionCONSERVATISM1.47×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biathlon auf Schalke audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Luxury OrientationPREMIUM0.75×
IndividualismJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biathlon auf Schalke have in Germany?

Biathlon auf Schalke has an estimated audience of 368,964 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Biathlon auf Schalke fans?

49.8% of Biathlon auf Schalke fans are female, 50.2% are male, with an average age of 42.6 years.

03

Which brands do Biathlon auf Schalke fans like most?

Biathlon auf Schalke fans show strongest brand affinity for Red Bull Records (164×), Biathlon World Championships (109.06×), and Biathlon (34.58×) over the country average.

04

Where do Biathlon auf Schalke fans live in Germany?

Biathlon auf Schalke fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Biathlon auf Schalke fans also like?

Beyond Biathlon auf Schalke itself, the audience over-indexes on Biathlon World Championships (109.06×), Biathlon (34.58×), Cross-country skiing (14.22×), and Lindsey Vonn (7.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Biathlon auf Schalke audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Biathlon auf Schalke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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