Rascasse Audience Intelligence

Miniatur Wunderland Audience in Germany

A data profile of the people who buy, follow and care about Miniatur Wunderland in Germany — modelled from more than twelve digital signal sources. Miniatur Wunderland has an estimated audience of 752,191 people in Germany.

#14among Theme park in Germany#659among POI in Germany#668in Travel & Leisure

The average Miniatur Wunderland fan in Germany is 43.5 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Niedersachsen, Nordrhein-Westfalen.

Top brand affinities include Bluebrixx, Noch (model railroads), FRITZ!Box, with strongest over-indexing on Bluebrixx (5.08× the country average).

Demographically, the Miniatur Wunderland audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miniatur Wunderland fan in Germany is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Bluebrixx.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miniatur Wunderland profile in Germany.

Audience size
752K
in Germany
Gender
34.4%♀
65.6% male
Age
43.5
average years
Country rank
#8360
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miniatur Wunderland fans

34.4% are female, 65.6% are male, average age 43.5.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Miniatur Wunderland audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age43.5
Estimated audience size752,191
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Miniatur Wunderland audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Miniatur Wunderland audience comes from Germany.

Worldwide audience distribution share by country for Miniatur Wunderland
CountryShare
Germany39.6%
United States12.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miniatur Wunderland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miniatur Wunderland fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K9.27×
02Schleswig-Holstein~50K2.02×
03Niedersachsen~80K1.03×
04Bremen~5K0.74×
05Nordrhein-Westfalen~70K0.41×
06Hessen~20K0.36×
07Brandenburg~8K0.35×
08Rheinland-Pfalz~10K0.34×
09Sachsen~10K0.34×
10Thüringen~7K0.34×
11Bayern~40K0.31×
12Baden-Württemberg~30K0.30×
13Sachsen-Anhalt~6K0.30×
14Mecklenburg-Vorpommern~4K0.30×
15Berlin~10K0.28×
16Saarland~2K0.26×
Fig. 06

Affinity by region

Affinity by region — Miniatur Wunderland, Germany
0.26×1.00×9.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miniatur Wunderland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miniatur Wunderland audience
#·InterestCategoryAffinity×
01Noch (model railroads)Kids & Family24.01×
02RocoKids & Family19.68×
03PIKOKids & Family18.56×
04Rail transport modellingCars & Mobility8.10×
05Model buildingKids & Family7.86×
06Scale modelKids & Family7.31×
07Notruf HafenkanteMovies & TV6.37×
08Flightradar24Travel & Leisure5.42×
09BluebrixxKids & Family5.08×
10BusCars & Mobility4.36×
11RoadTravel & Leisure4.11×
12Udo LindenbergMusic & Radio3.38×
13Thomas GottschalkMovies & TV3.24×
14FRITZ!BoxTechnology & Electronics3.13×
15Bares für RaresMovies & TV3.04×
16ADACCars & Mobility2.94×
17Roland KaiserMusic & Radio2.75×
18HornbachShopping2.46×
19BauhausShopping2.39×
20Obi (store)Shopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miniatur Wunderland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miniatur Wunderland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Need for SecurityCONSERVATISM1.47×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miniatur Wunderland audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
IndividualismJOY0.68×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miniatur Wunderland have in Germany?

Miniatur Wunderland has an estimated audience of 752,191 people in Germany, concentrated in Hamburg and Niedersachsen.

02

What is the gender split and age of Miniatur Wunderland fans?

34.4% of Miniatur Wunderland fans are female, 65.6% are male, with an average age of 43.5 years.

03

Which brands do Miniatur Wunderland fans like most?

Miniatur Wunderland fans show strongest brand affinity for Bluebrixx (5.08×), Noch (model railroads) (24.01×), and FRITZ!Box (3.13×) over the country average.

04

Where do Miniatur Wunderland fans live in Germany?

Miniatur Wunderland fans in Germany are most concentrated in Hamburg (reach ~200K), Niedersachsen (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Miniatur Wunderland fans also like?

Beyond Miniatur Wunderland itself, the audience over-indexes on Noch (model railroads) (24.01×), FRITZ!Box (3.13×), Bauhaus (2.39×), and PIKO (18.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Miniatur Wunderland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miniatur Wunderland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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