Miniatur Wunderland Audience in Germany
Miniatur Wunderland has an estimated audience of 752,191 people in Germany. 34.4% are female, 65.6% are male, average age 43.5. Top regions: Hamburg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Bluebrixx, Wetter.com, FRITZ!Box, Noch (model railroads), Bauhaus.
The average Miniatur Wunderland fan in Germany is 43.5 years old, more male, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Bluebrixx, Wetter.com, FRITZ!Box, with strongest over-indexing on Bluebrixx (5.08× the country average). Demographically, the Miniatur Wunderland audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Miniatur Wunderland fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 43.5 |
| Estimated audience size | 752,191 |
Audience persona
The typical Miniatur Wunderland fan in Germany is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Bluebrixx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 117,920 | 6.94× |
| Niedersachsen | 90,726 | 1.24× |
| Nordrhein-Westfalen | 84,353 | 0.51× |
| Schleswig-Holstein | 64,664 | 2.39× |
| Bayern | 45,655 | 0.38× |
| Baden-Württemberg | 37,348 | 0.36× |
| Hessen | 25,048 | 0.44× |
| Rheinland-Pfalz | 15,312 | 0.41× |
| Sachsen | 15,015 | 0.41× |
| Berlin | 11,508 | 0.34× |
| Brandenburg | 9,493 | 0.41× |
| Thüringen | 7,498 | 0.39× |
| Sachsen-Anhalt | 6,418 | 0.33× |
| Bremen | 5,493 | 0.85× |
| Mecklenburg-Vorpommern | 4,758 | 0.33× |
| Saarland | 2,471 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bluebrixx | 5.08× | Kids & Family |
| Wetter.com | 2.58× | Home & Garden |
| FRITZ!Box | 3.13× | Technology & Electronics |
| Noch (model railroads) | 24.01× | Kids & Family |
| Bauhaus | 2.39× | Shopping |
| PIKO | 18.56× | Kids & Family |
| Model building | 7.86× | Kids & Family |
| Hornbach | 2.46× | Shopping |
| Bus | 4.36× | Cars & Mobility |
| Flightradar24 | 5.42× | Travel & Leisure |
| Thomas Gottschalk | 3.24× | Movies & TV |
| ADAC | 2.94× | Cars & Mobility |
| Scale model | 7.31× | Kids & Family |
| Aral AG | 2.16× | Cars & Mobility |
| Road | 4.11× | Travel & Leisure |
| Rail transport modelling | 8.1× | Cars & Mobility |
| Obi (store) | 1.8× | Shopping |
| Roco | 19.68× | Kids & Family |
| Roland Kaiser | 2.75× | Music & Radio |
| Markus Lanz | 2.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Pet Ownership | JOY | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.6% |
| United States | 12.0% |
| Italy | 5.4% |
See Miniatur Wunderland audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Miniatur Wunderland have in Germany?
Miniatur Wunderland has an estimated audience of 752,191 people in Germany, concentrated in Hamburg and Niedersachsen.
What is the gender split and age of Miniatur Wunderland fans?
34.4% of Miniatur Wunderland fans are female, 65.6% are male, with an average age of 43.5 years.
Which brands do Miniatur Wunderland fans like most?
Miniatur Wunderland fans show strongest brand affinity for Bluebrixx (5.08×), Wetter.com (2.58×), and FRITZ!Box (3.13×) over the country average.
Where do Miniatur Wunderland fans live in Germany?
Miniatur Wunderland fans in Germany are most concentrated in Hamburg (reach 117,920), Niedersachsen (reach 90,726), and Nordrhein-Westfalen (reach 84,353). These three regions account for the largest share of the active audience.
What other brands do Miniatur Wunderland fans also like?
Beyond Miniatur Wunderland itself, the audience over-indexes on Wetter.com (2.58×), FRITZ!Box (3.13×), Noch (model railroads) (24.01×), and Bauhaus (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miniatur Wunderland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.