Rascasse Audience Intelligence

Radio-controlled car Audience in Germany

A data profile of the people who buy, follow and care about Radio-controlled car in Germany — modelled from more than twelve digital signal sources. Radio-controlled car has an estimated audience of 874,904 people in Germany.

#3419among Topic in Germany#189in Kids & Family

The average Radio-controlled car fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Radio-controlled model, Horizon Hobby, Model building, with strongest over-indexing on Radio-controlled model (78.17× the country average).

Demographically, the Radio-controlled car audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio-controlled car fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Radio-controlled model.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio-controlled car profile in Germany.

Audience size
875K
in Germany
Gender
24.9%♀
75.1% male
Age
38.7
average years
Country rank
#7311
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio-controlled car fans

24.9% are female, 75.1% are male, average age 38.7.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Radio-controlled car audience in Germany
MetricValue
Female24.9%
Male75.1%
Average age38.7
Estimated audience size874,904
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Radio-controlled car audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Radio-controlled car audience comes from Germany.

Worldwide audience distribution share by country for Radio-controlled car
CountryShare
United States26.1%
Japan11.5%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio-controlled car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio-controlled car fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.21×
02Bayern~200K1.08×
03Thüringen~20K1.08×
04Baden-Württemberg~100K1.07×
05Sachsen~50K1.06×
06Niedersachsen~90K1.04×
07Schleswig-Holstein~30K1.03×
08Saarland~10K1.03×
09Nordrhein-Westfalen~200K1.00×
10Brandenburg~30K1.00×
11Rheinland-Pfalz~40K0.99×
12Sachsen-Anhalt~20K0.97×
13Bremen~7K0.95×
14Berlin~40K0.94×
15Mecklenburg-Vorpommern~20K0.94×
16Hamburg~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Radio-controlled car, Germany
0.91×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio-controlled car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio-controlled car audience
#·InterestCategoryAffinity×
01Horizon HobbyKids & Family80.13×
02Radio-controlled modelKids & Family78.17×
03RC Car ActionKids & Family77.05×
04RC HobbyKids & Family69.03×
05TraxxasKids & Family62.92×
06Model carKids & Family22.32×
07Model buildingKids & Family20.45×
08Duck huntingSports18.38×
09Suzuki JimnyCars & Mobility17.69×
10Monster truckCars & Mobility16.20×
11Rail transport modellingCars & Mobility13.30×
12BluebrixxKids & Family11.24×
13Scale modelKids & Family9.83×
14Sandra BullockMovies & TV6.46×
15Motor oilCars & Mobility6.01×
16Auto mechanicCars & Mobility4.96×
17DrillHome & Garden4.53×
18TireCars & Mobility3.29×
19AutoScout24Cars & Mobility2.52×
20MusicBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio-controlled car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio-controlled car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Need for SecurityCONSERVATISM1.92×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio-controlled car audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio-controlled car have in Germany?

Radio-controlled car has an estimated audience of 874,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radio-controlled car fans?

24.9% of Radio-controlled car fans are female, 75.1% are male, with an average age of 38.7 years.

03

Which brands do Radio-controlled car fans like most?

Radio-controlled car fans show strongest brand affinity for Radio-controlled model (78.17×), Horizon Hobby (80.13×), and Model building (20.45×) over the country average.

04

Where do Radio-controlled car fans live in Germany?

Radio-controlled car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Radio-controlled car fans also like?

Beyond Radio-controlled car itself, the audience over-indexes on Horizon Hobby (80.13×), Model building (20.45×), Bluebrixx (11.24×), and Traxxas (62.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Radio-controlled car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio-controlled car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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