Radio-controlled car Audience in Germany
Radio-controlled car has an estimated audience of 874,904 people in Germany. 24.9% are female, 75.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Radio-controlled model, Horizon Hobby, Model building, Duck hunting, Traxxas.
The average Radio-controlled car fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Radio-controlled model, Horizon Hobby, Model building, with strongest over-indexing on Radio-controlled model (78.17× the country average). Demographically, the Radio-controlled car audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Radio-controlled car fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 38.7 |
| Estimated audience size | 874,904 |
Audience persona
The typical Radio-controlled car fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Radio-controlled model.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,799 | 1.05× |
| Bayern | 163,707 | 1.16× |
| Baden-Württemberg | 132,925 | 1.11× |
| Hessen | 85,116 | 1.28× |
| Niedersachsen | 84,161 | 0.99× |
| Sachsen | 47,839 | 1.11× |
| Rheinland-Pfalz | 44,862 | 1.02× |
| Berlin | 39,989 | 1.02× |
| Schleswig-Holstein | 28,047 | 0.89× |
| Brandenburg | 25,277 | 0.93× |
| Thüringen | 25,072 | 1.12× |
| Sachsen-Anhalt | 21,150 | 0.93× |
| Hamburg | 17,406 | 0.88× |
| Mecklenburg-Vorpommern | 13,829 | 0.83× |
| Saarland | 9,732 | 0.91× |
| Bremen | 5,611 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio-controlled model | 78.17× | Kids & Family |
| Horizon Hobby | 80.13× | Kids & Family |
| Model building | 20.45× | Kids & Family |
| Duck hunting | 18.38× | Sports |
| Traxxas | 62.92× | Kids & Family |
| Bluebrixx | 11.24× | Kids & Family |
| RC Car Action | 77.05× | Kids & Family |
| Suzuki Jimny | 17.69× | Cars & Mobility |
| RC Hobby | 69.03× | Kids & Family |
| Monster truck | 16.2× | Cars & Mobility |
| Rail transport modelling | 13.3× | Cars & Mobility |
| Auto mechanic | 4.96× | Cars & Mobility |
| Scale model | 9.83× | Kids & Family |
| Model car | 22.32× | Kids & Family |
| AutoScout24 | 2.52× | Cars & Mobility |
| Drill | 4.53× | Home & Garden |
| Tire | 3.29× | Cars & Mobility |
| Music | 1.55× | Business & Career |
| Sandra Bullock | 6.46× | Movies & TV |
| Motor oil | 6.01× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.47 |
| Luxury Orientation | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.08 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 11.5% |
| Italy | 6.9% |
See Radio-controlled car audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Radio-controlled car have in Germany?
Radio-controlled car has an estimated audience of 874,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radio-controlled car fans?
24.9% of Radio-controlled car fans are female, 75.1% are male, with an average age of 38.7 years.
Which brands do Radio-controlled car fans like most?
Radio-controlled car fans show strongest brand affinity for Radio-controlled model (78.17×), Horizon Hobby (80.13×), and Model building (20.45×) over the country average.
Where do Radio-controlled car fans live in Germany?
Radio-controlled car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,799), Bayern (reach 163,707), and Baden-Württemberg (reach 132,925). These three regions account for the largest share of the active audience.
What other brands do Radio-controlled car fans also like?
Beyond Radio-controlled car itself, the audience over-indexes on Horizon Hobby (80.13×), Model building (20.45×), Duck hunting (18.38×), and Traxxas (62.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio-controlled car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.