Rascasse Audience Intelligence

Model car Audience in Germany

A data profile of the people who buy, follow and care about Model car in Germany — modelled from more than twelve digital signal sources. Model car has an estimated audience of 240,120 people in Germany.

#6855among Topic in Germany#376in Kids & Family

The average Model car fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Radio-controlled car, Model building, with strongest over-indexing on Michael Schumacher (10.04× the country average).

Demographically, the Model car audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Model car fan in Germany is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Michael Schumacher.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Model car profile in Germany.

Audience size
240K
in Germany
Gender
17.4%♀
82.6% male
Age
39.9
average years
Country rank
#20196
Topic in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Model car fans

17.4% are female, 82.6% are male, average age 39.9.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Model car audience in Germany
MetricValue
Female17.4%
Male82.6%
Average age39.9
Estimated audience size240,120
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Model car audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3924%
40-4926%
50+17%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Model car audience comes from Germany.

Worldwide audience distribution share by country for Model car
CountryShare
United States19.1%
Japan6.2%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Model car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Model car fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.18×
02Sachsen~10K1.16×
03Rheinland-Pfalz~10K1.14×
04Hessen~20K1.12×
05Bremen~2K1.10×
06Thüringen~7K1.09×
07Hamburg~6K1.06×
08Saarland~3K1.04×
09Baden-Württemberg~30K0.99×
10Sachsen-Anhalt~6K0.99×
11Nordrhein-Westfalen~50K0.97×
12Bayern~40K0.96×
13Brandenburg~7K0.93×
14Mecklenburg-Vorpommern~4K0.92×
15Schleswig-Holstein~7K0.86×
16Berlin~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Model car, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Model car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Model car audience
#·InterestCategoryAffinity×
01RevellKids & Family23.36×
02Radio-controlled carKids & Family22.32×
03Scale modelKids & Family17.65×
04Model buildingKids & Family17.53×
05Hot WheelsKids & Family16.87×
06MärklinKids & Family15.65×
07Cyclo-crossSports11.08×
08Michael SchumacherSports10.04×
09Sandra BullockMovies & TV9.96×
10Rail transport modellingCars & Mobility9.13×
11SRAM CorporationCars & Mobility8.14×
12Ryan GoslingMovies & TV7.12×
13Max VerstappenSports7.01×
14Mercedes AMG Petronas F1Sports7.00×
15Heath LedgerMovies & TV6.79×
16Solar energyHome & Garden3.91×
17LegoKids & Family3.29×
18Google MapsInternet & Social Media2.51×
19Netto Marken-DiscountShopping2.05×
20TagesschauMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Model car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Model car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.60×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Model car audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Model car have in Germany?

Model car has an estimated audience of 240,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Model car fans?

17.4% of Model car fans are female, 82.6% are male, with an average age of 39.9 years.

03

Which brands do Model car fans like most?

Model car fans show strongest brand affinity for Michael Schumacher (10.04×), Radio-controlled car (22.32×), and Model building (17.53×) over the country average.

04

Where do Model car fans live in Germany?

Model car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Model car fans also like?

Beyond Model car itself, the audience over-indexes on Radio-controlled car (22.32×), Model building (17.53×), Scale model (17.65×), and Hot Wheels (16.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Model car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Model car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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