Model car Audience in Germany
Model car has an estimated audience of 240,120 people in Germany. 17.4% are female, 82.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Model building, Scale model, Radio-controlled car, SRAM Corporation, Google Maps.
The average Model car fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Model building, Scale model, Radio-controlled car, with strongest over-indexing on Model building (17.59× the country average). Demographically, the Model car audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Model car fans
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 39.9 |
| Estimated audience size | 240,120 |
Audience persona
The typical Model car fan in Germany is more male, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Model building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 42,533 | 0.81× |
| Bayern | 38,358 | 0.99× |
| Baden-Württemberg | 36,462 | 1.11× |
| Niedersachsen | 32,130 | 1.38× |
| Hessen | 23,877 | 1.3× |
| Rheinland-Pfalz | 14,749 | 1.23× |
| Sachsen | 10,739 | 0.91× |
| Berlin | 9,134 | 0.85× |
| Schleswig-Holstein | 6,058 | 0.7× |
| Brandenburg | 5,978 | 0.8× |
| Hamburg | 5,853 | 1.08× |
| Thüringen | 5,183 | 0.85× |
| Sachsen-Anhalt | 4,405 | 0.71× |
| Saarland | 3,714 | 1.26× |
| Mecklenburg-Vorpommern | 2,906 | 0.63× |
| Bremen | 2,834 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Model building | 17.59× | Kids & Family |
| Scale model | 15.51× | Kids & Family |
| Radio-controlled car | 18.75× | Kids & Family |
| SRAM Corporation | 9.31× | Cars & Mobility |
| Google Maps | 3.37× | Internet & Social Media |
| Revell | 24.67× | Kids & Family |
| Hot Wheels | 12.8× | Kids & Family |
| Cyclo-cross | 10.61× | Sports |
| Saturn (store) | 3.83× | Shopping |
| Max Verstappen | 6.53× | Sports |
| Michael Schumacher | 3.96× | Sports |
| Motor oil | 6.19× | Cars & Mobility |
| Lego | 3.33× | Kids & Family |
| Pets | 1.79× | Pets & Animals |
| FRITZ!Box | 2.94× | Technology & Electronics |
| Solar energy | 3.14× | Home & Garden |
| Used car | 2.91× | Cars & Mobility |
| AutoScout24 | 2.21× | Cars & Mobility |
| Automobiles | 1.87× | Cars & Mobility |
| Netto Marken-Discount | 2.01× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.47 |
| Need for Security | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.23 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 6.2% |
| United Kingdom | 5.9% |
See Model car audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Model car have in Germany?
Model car has an estimated audience of 240,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Model car fans?
17.4% of Model car fans are female, 82.6% are male, with an average age of 39.9 years.
Which brands do Model car fans like most?
Model car fans show strongest brand affinity for Model building (17.59×), Scale model (15.51×), and Radio-controlled car (18.75×) over the country average.
Where do Model car fans live in Germany?
Model car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 42,533), Bayern (reach 38,358), and Baden-Württemberg (reach 36,462). These three regions account for the largest share of the active audience.
What other brands do Model car fans also like?
Beyond Model car itself, the audience over-indexes on Scale model (15.51×), Radio-controlled car (18.75×), SRAM Corporation (9.31×), and Google Maps (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Model car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.