A data profile of the people who buy, follow and care about Saint George in Germany — modelled from more than twelve digital signal sources. Saint George has an estimated audience of 772,581 people in Germany.
The average Saint George fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mila Kunis, Sam Neill, Kate Bush, with strongest over-indexing on Mila Kunis (18.78× the country average).
Demographically, the Saint George audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Saint George fan in Germany is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Mila Kunis.
The key figures that characterise the Saint George profile in Germany.
54.3% are female, 45.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.4 |
| Estimated audience size | 772,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 26% |
Where the Saint George audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.33× | |
| 02 | Hessen | ~70K | 1.27× | |
| 03 | Hamburg | ~20K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 05 | Bayern | ~100K | 1.08× | |
| 06 | Baden-Württemberg | ~100K | 1.08× | |
| 07 | Bremen | ~7K | 1.04× | |
| 08 | Saarland | ~9K | 0.99× | |
| 09 | Rheinland-Pfalz | ~40K | 0.98× | |
| 10 | Niedersachsen | ~70K | 0.96× | |
| 11 | Brandenburg | ~20K | 0.96× | |
| 12 | Sachsen | ~40K | 0.95× | |
| 13 | Sachsen-Anhalt | ~20K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.95× | |
| 15 | Thüringen | ~20K | 0.94× | |
| 16 | Schleswig-Holstein | ~30K | 0.93× |
The strongest cross-interests of the Saint George audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dean Martin | Music & Radio | 19.04× | ||
| 02 | Trenitalia | Cars & Mobility | 19.04× | ||
| 03 | Patti Smith | Music & Radio | 19.04× | ||
| 04 | Cécile de France | Movies & TV | 19.04× | ||
| 05 | Mila Kunis | Movies & TV | 18.78× | ||
| 06 | Infineon Technologies | Technology & Electronics | 18.26× | ||
| 07 | Revell | Kids & Family | 17.62× | ||
| 08 | Sam Neill | Movies & TV | 17.40× | ||
| 09 | Candace Cameron Bure | Movies & TV | 15.89× | ||
| 10 | Kettcar | Music & Radio | 14.93× | ||
| 11 | Kate Bush | Music & Radio | 14.82× | ||
| 12 | The Good, the Bad and the Ugly | Movies & TV | 14.56× | ||
| 13 | Heath Ledger | Movies & TV | 10.59× | ||
| 14 | Beck | Music & Radio | 10.54× | ||
| 15 | Cillian Murphy | Movies & TV | 8.28× | ||
| 16 | Phoenix Reisen | Travel & Leisure | 7.39× | ||
| 17 | Junge Freiheit | News | 4.80× | ||
| 18 | Transfermarkt | Sports | 2.80× | ||
| 19 | Müller (company) | Food & Beverages | 2.25× | ||
| 20 | Eintracht Frankfurt | Sports | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.49× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.82× | |
| Extroversion | THRILL | 0.83× |
Saint George has an estimated audience of 772,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
54.3% of Saint George fans are female, 45.7% are male, with an average age of 43.4 years.
Saint George fans show strongest brand affinity for Mila Kunis (18.78×), Sam Neill (17.4×), and Kate Bush (14.82×) over the country average.
Saint George fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Saint George itself, the audience over-indexes on Sam Neill (17.4×), Kate Bush (14.82×), Heath Ledger (10.59×), and Infineon Technologies (18.26×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Saint George. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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