A data profile of the people who buy, follow and care about Saint George in United States — modelled from more than twelve digital signal sources. Saint George has an estimated audience of 518,349 people in United States.
The average Saint George fan in United States is 41.2 years old, more female, and lives primarily in South Carolina.
The audience is concentrated in South Carolina, California, Florida.
Top brand affinities include Scott Hahn, Mortgage loans, Drudge Report, with strongest over-indexing on Scott Hahn (98.85× the country average).
Demographically, the Saint George audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Saint George fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Scott Hahn.
The key figures that characterise the Saint George profile in United States.
58.2% are female, 41.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.2 |
| Estimated audience size | 518,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
Where the Saint George audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~50K | 6.64× | |
| 02 | Utah | ~30K | 5.62× | |
| 03 | Vermont | ~4K | 4.18× | |
| 04 | Kansas | ~9K | 2.25× | |
| 05 | Nevada | ~7K | 1.42× | |
| 06 | Idaho | ~3K | 1.11× | |
| 07 | West Virginia | ~3K | 1.10× | |
| 08 | Maine | ~2K | 1.04× | |
| 09 | New York | ~30K | 1.00× | |
| 10 | Arizona | ~10K | 0.97× | |
| 11 | Louisiana | ~6K | 0.90× | |
| 12 | Alaska | <1K | 0.90× | |
| 13 | Florida | ~30K | 0.89× | |
| 14 | Delaware | ~1K | 0.89× | |
| 15 | California | ~50K | 0.87× | |
| 16 | Montana | ~1K | 0.86× | |
| 17 | Washington, District of Columbia | ~1K | 0.84× | |
| 18 | North Dakota | <1K | 0.84× | |
| 19 | Massachusetts | ~8K | 0.83× | |
| 20 | Georgia | ~10K | 0.82× | |
| 21 | New Mexico | ~2K | 0.81× | |
| 22 | New Hampshire | ~2K | 0.81× | |
| 23 | New Jersey | ~10K | 0.80× | |
| 24 | Washington | ~8K | 0.80× | |
| 25 | South Dakota | <1K | 0.80× | |
| 26 | Rhode Island | ~1K | 0.79× | |
| 27 | Virginia | ~10K | 0.77× | |
| 28 | Connecticut | ~4K | 0.77× | |
| 29 | Michigan | ~10K | 0.75× | |
| 30 | Tennessee | ~8K | 0.74× | |
| 31 | Colorado | ~6K | 0.74× | |
| 32 | Nebraska | ~2K | 0.74× | |
| 33 | Hawaii | ~2K | 0.74× | |
| 34 | Pennsylvania | ~10K | 0.72× | |
| 35 | Illinois | ~10K | 0.70× | |
| 36 | Texas | ~30K | 0.69× | |
| 37 | Oregon | ~4K | 0.69× | |
| 38 | North Carolina | ~10K | 0.68× | |
| 39 | Maryland | ~6K | 0.68× | |
| 40 | Alabama | ~5K | 0.67× | |
| 41 | Kentucky | ~4K | 0.64× | |
| 42 | Iowa | ~3K | 0.64× | |
| 43 | Mississippi | ~3K | 0.64× | |
| 44 | Indiana | ~6K | 0.63× | |
| 45 | Arkansas | ~3K | 0.63× | |
| 46 | Missouri | ~5K | 0.62× | |
| 47 | Minnesota | ~5K | 0.62× | |
| 48 | Oklahoma | ~4K | 0.62× | |
| 49 | Wisconsin | ~5K | 0.59× | |
| 50 | Ohio | ~9K | 0.55× |
The strongest cross-interests of the Saint George audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scott Hahn | Politics & Society | 98.85× | ||
| 02 | Drudge Report | Sports | 5.84× | ||
| 03 | Sustainable energy | Home & Garden | 4.69× | ||
| 04 | Weather forecasting | Home & Garden | 4.34× | ||
| 05 | QVC | Movies & TV | 3.97× | ||
| 06 | Renewable energy | Business & Career | 3.67× | ||
| 07 | FedEx | Business & Career | 3.65× | ||
| 08 | First class travel | Travel & Leisure | 3.54× | ||
| 09 | Mortgage loans | Business & Career | 3.50× | ||
| 10 | Discount stores | Shopping | 3.29× | ||
| 11 | New York Post | News | 3.10× | ||
| 12 | Solar energy | Home & Garden | 2.89× | ||
| 13 | Shopping malls | Shopping | 2.77× | ||
| 14 | Airbnb | Travel & Leisure | 2.33× | ||
| 15 | Internet & Social Media | 2.24× | |||
| 16 | Subway | Food & Beverages | 2.17× | ||
| 17 | Pizza Hut | Food & Beverages | 2.03× | ||
| 18 | Furniture | Home & Garden | 1.93× | ||
| 19 | McDonald's | Food & Beverages | 1.89× | ||
| 20 | Barbecue | Food & Beverages | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.22× | |
| Family Orientation | CONSERVATISM | 2.10× | |
| Convenience Orientation | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Extroversion | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.76× |
Saint George has an estimated audience of 518,349 people in United States, concentrated in South Carolina and California.
58.2% of Saint George fans are female, 41.8% are male, with an average age of 41.2 years.
Saint George fans show strongest brand affinity for Scott Hahn (98.85×), Mortgage loans (3.5×), and Drudge Report (5.84×) over the country average.
Saint George fans in United States are most concentrated in South Carolina (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Saint George itself, the audience over-indexes on Mortgage loans (3.5×), Drudge Report (5.84×), Sustainable energy (4.69×), and FedEx (3.65×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Saint George. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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