Cebu Audience in United States

Cebu has an estimated audience of 567,517 people in United States. 57.8% are female, 42.2% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Philippine Stock Exchange, Autism Awareness, Diabetes mellitus awareness, Peter Thiel, Cebu Pacific.

The average Cebu fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Philippine Stock Exchange, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Philippine Stock Exchange (72.2× the country average). Demographically, the Cebu audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Cebu fans

Demographic split for Cebu audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.7
Estimated audience size567,517

Audience persona

The typical Cebu fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Philippine Stock Exchange.

Top regions in United States

Top regions ranked by reach for Cebu in United States
RegionReachAffinity
California105,0901.68×
New York67,0182.11×
Texas48,6131×
Florida34,3660.89×
Illinois29,7031.57×
Washington20,1021.77×
New Jersey16,9381.17×
Arizona14,8901.28×
Virginia14,3081.04×
Georgia13,9890.8×
North Carolina13,1720.77×
Pennsylvania13,1530.69×
Ohio12,0630.69×
Michigan10,5430.71×
Colorado10,0641.13×
Massachusetts9,2530.83×
Nevada9,1771.67×
Hawaii9,1463.75×
Oregon8,7871.35×
Tennessee8,5720.75×
Maryland8,4750.87×
Indiana7,5410.73×
Missouri7,1440.78×
Minnesota6,9210.85×
Wisconsin6,3680.75×
South Carolina6,0110.7×
Alabama5,4920.69×
Utah5,2041.02×
Kentucky5,0550.71×
Oklahoma5,0180.8×
Louisiana4,9140.67×
Connecticut4,4290.78×
Kansas3,6700.82×
Iowa3,3780.72×
Arkansas3,3400.71×
Alaska2,9672.44×
Mississippi2,8200.6×
Idaho2,6590.93×
New Mexico2,6110.92×
Washington, District of Columbia2,2561.32×
Nebraska1,8860.66×
New Hampshire1,5950.71×
Maine1,4790.73×
Montana1,3740.87×
West Virginia1,2810.48×
Rhode Island1,0190.56×
Delaware9790.63×
North Dakota9300.8×
South Dakota8910.68×
Vermont7460.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cebu audience
BrandAffinityCategory
Philippine Stock Exchange72.2×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Peter Thiel20×Business & Career
Cebu Pacific64.16×Travel & Leisure
Microblogging12.67×Technology & Electronics
Smart Communications33.1×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Group buying20×Shopping
Jollibee14.26×Food & Beverages
Philippine Airlines26.86×Travel & Leisure
Income tax13.19×Business & Career
FlightAware11.23×Travel & Leisure
EVA Air25.98×Travel & Leisure
Alaska Airlines7.27×Travel & Leisure
Luxury Travel11.56×Travel & Leisure
Star Cinema47.39×Movies & TV
Peugeot15.4×Cars & Mobility
Nordstrom rack3.93×Fashion & Accessoires
Planet Fitness3.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cebu audience
TraitClusterScore
Luxury OrientationPREMIUM2.47
TravellingTHRILL2.12
Design AffinityPREMIUM1.56
Quality AwarenessPREMIUM1.55
Early Adopter MentalityPOWER1.43
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Cebu
CountryShare
Philippines51.6%
United States6.4%
Japan5.7%

See Cebu audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cebu have in United States?

Cebu has an estimated audience of 567,517 people in United States, concentrated in California and New York.

What is the gender split and age of Cebu fans?

57.8% of Cebu fans are female, 42.2% are male, with an average age of 39.7 years.

Which brands do Cebu fans like most?

Cebu fans show strongest brand affinity for Philippine Stock Exchange (72.2×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Cebu fans live in United States?

Cebu fans in United States are most concentrated in California (reach 105,090), New York (reach 67,018), and Texas (reach 48,613). These three regions account for the largest share of the active audience.

What other brands do Cebu fans also like?

Beyond Cebu itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Peter Thiel (20×), and Cebu Pacific (64.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cebu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.