Rascasse Audience Intelligence

Cebu Audience in United States

A data profile of the people who buy, follow and care about Cebu in United States — modelled from more than twelve digital signal sources. Cebu has an estimated audience of 567,517 people in United States.

#3465among POI in United States#2685in Travel & Leisure

The average Cebu fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jollibee, Philippine Airlines, FlightAware, with strongest over-indexing on Jollibee (25.38× the country average).

Demographically, the Cebu audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cebu fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Jollibee.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cebu profile in United States.

Audience size
568K
in United States
Gender
57.8%♀
42.2% male
Age
39.7
average years
Country rank
#33989
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cebu fans

57.8% are female, 42.2% are male, average age 39.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Cebu audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.7
Estimated audience size567,517
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Cebu audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Cebu audience comes from United States.

Worldwide audience distribution share by country for Cebu
CountryShare
Philippines51.6%
United States6.4%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cebu audience in United States is strongest.

Fig. 05

Top regions by affinity

Cebu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K3.58×
02New York~90K2.98×
03Alaska~3K2.24×
04Washington~20K1.72×
05California~100K1.62×
06Nevada~9K1.60×
07Illinois~30K1.41×
08Oregon~8K1.27×
09Washington, District of Columbia~2K1.25×
10Arizona~10K1.16×
11New Jersey~20K1.12×
12Colorado~9K1.05×
13Utah~5K1.05×
14Virginia~10K1.04×
15Idaho~3K0.98×
16Texas~50K0.95×
17Florida~40K0.94×
18Montana~1K0.94×
19New Mexico~3K0.92×
20North Dakota~1K0.92×
21Maryland~8K0.86×
22Minnesota~7K0.84×
23Vermont<1K0.84×
24Kansas~4K0.83×
25South Dakota~1K0.83×
26Massachusetts~9K0.82×
27Oklahoma~5K0.80×
28Maine~2K0.80×
29New Hampshire~2K0.79×
30Missouri~7K0.78×
31Connecticut~4K0.77×
32Iowa~4K0.77×
33Tennessee~9K0.76×
34Arkansas~4K0.76×
35Georgia~10K0.75×
36Nebraska~2K0.75×
37North Carolina~10K0.74×
38Wisconsin~6K0.74×
39Delaware~1K0.74×
40South Carolina~6K0.73×
41Indiana~7K0.72×
42Louisiana~5K0.72×
43Kentucky~5K0.72×
44Rhode Island~1K0.71×
45Michigan~10K0.70×
46Pennsylvania~10K0.69×
47Alabama~5K0.68×
48Mississippi~3K0.68×
49Ohio~10K0.67×
50West Virginia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Cebu, United States
0.67×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cebu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cebu audience
#·InterestCategoryAffinity×
01Cebu PacificTravel & Leisure65.73×
02Conrad HotelsTravel & Leisure61.30×
03Anne CurtisMovies & TV58.91×
04Philippine AirlinesTravel & Leisure54.25×
05Star CinemaMovies & TV39.39×
06Smart CommunicationsTechnology & Electronics37.96×
07Philippine Stock ExchangeBusiness & Career35.61×
08Lea SalongaMovies & TV34.93×
09EVA AirTravel & Leisure29.35×
10EastWest BankBusiness & Career28.01×
11JollibeeFood & Beverages25.38×
12Asiana AirlinesTravel & Leisure23.34×
13Korean AirTravel & Leisure20.93×
14Peter ThielBusiness & Career20.00×
15Group buyingShopping19.92×
16International educationBusiness & Career18.75×
17FlightAwareTravel & Leisure18.56×
18Luxury TravelTravel & Leisure13.78×
19JD SportsShopping10.13×
20WattpadInternet & Social Media7.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cebu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cebu audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.56×
TravellingTHRILL2.31×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cebu audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cebu have in United States?

Cebu has an estimated audience of 567,517 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cebu fans?

57.8% of Cebu fans are female, 42.2% are male, with an average age of 39.7 years.

03

Which brands do Cebu fans like most?

Cebu fans show strongest brand affinity for Jollibee (25.38×), Philippine Airlines (54.25×), and FlightAware (18.56×) over the country average.

04

Where do Cebu fans live in United States?

Cebu fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cebu fans also like?

Beyond Cebu itself, the audience over-indexes on Philippine Airlines (54.25×), FlightAware (18.56×), Smart Communications (37.96×), and Peter Thiel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Cebu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cebu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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