SM Mall of Asia Audience in United States

SM Mall of Asia logo

SM Mall of Asia has an estimated audience of 483,397 people in United States. 56.6% are female, 43.4% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Rosie O'Donnell, Max Mara, Kia Sportage, Astro (Malaysian satellite television), Autism Awareness.

The average SM Mall of Asia fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rosie O'Donnell, Max Mara, Kia Sportage, with strongest over-indexing on Rosie O'Donnell (17.59× the country average). Demographically, the SM Mall of Asia audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Shopping mall

Demographics of SM Mall of Asia fans

Demographic split for SM Mall of Asia audience in United States
MetricValue
Female56.6%
Male43.4%
Average age28.7
Estimated audience size483,397

Audience persona

The typical SM Mall of Asia fan in United States is more female, around 28.7 years old, with strong Travelling tendencies and a notable affinity for Rosie O'Donnell.

Top regions in United States

Top regions ranked by reach for SM Mall of Asia in United States
RegionReachAffinity
California129,6352.44×
Texas33,6590.81×
Florida24,2250.74×
New York23,8310.88×
Washington20,6362.13×
Hawaii17,4858.41×
Illinois16,4351.02×
Virginia13,2781.13×
Nevada12,7792.73×
New Jersey11,8260.96×
Arizona8,4670.86×
Georgia7,6500.51×
Maryland7,1490.86×
North Carolina7,0120.48×
Pennsylvania6,1560.38×
Oregon5,9861.08×
Ohio5,7860.39×
Minnesota5,4720.79×
Massachusetts5,1540.54×
Michigan5,0650.4×
Colorado4,7620.63×
Tennessee4,1200.42×
Indiana3,8780.44×
Utah3,5700.82×
Alaska3,4913.38×
Missouri3,2340.42×
Connecticut2,9120.6×
Kansas2,9080.76×
Wisconsin2,7660.38×
South Carolina2,7640.38×
Kentucky2,6570.44×
Louisiana2,5120.4×
Alabama2,3380.35×
Oklahoma2,0860.39×
Arkansas1,8820.47×
Mississippi1,8360.46×
Iowa1,7380.44×
New Mexico1,6850.69×
Idaho1,5070.62×
Washington, District of Columbia1,5001.03×
West Virginia1,3990.62×
South Dakota1,3021.16×
Montana1,2170.91×
North Dakota1,1701.18×
New Hampshire1,1530.61×
Wyoming1,1321.58×
Nebraska1,1290.47×
Rhode Island1,1130.72×
Maine1,1130.64×
Vermont1,0951.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SM Mall of Asia audience
BrandAffinityCategory
Rosie O'Donnell17.59×Movies & TV
Max Mara20×Fashion & Accessoires
Kia Sportage20×Cars & Mobility
Astro (Malaysian satellite television)20×Movies & TV
Autism Awareness8.7×Health
Toyota Supra12.97×Cars & Mobility
Diabetes mellitus awareness5.8×Health
Trench coat30.46×Fashion & Accessoires
Dungeons & Dragons9.41×Games
Cathay Pacific18.72×Travel & Leisure
Ted Baker15.06×Fashion & Accessoires
7-Eleven3.85×Shopping
Western Union5.94×Business & Career
Singer-songwriter2.77×Music & Radio
Helen Hunt12.54×Movies & TV
Group buying10.04×Shopping
Paper Source17.37×Shopping
Microblogging5.96×Technology & Electronics
AirAsia22.48×Travel & Leisure
FC Bayern Munich4.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SM Mall of Asia audience
TraitClusterScore
TravellingTHRILL3.7
Quality AwarenessPREMIUM2.38
Sports ActivityPOWER2.3
SustainabilityBALANCE2.15
LGBTQ+ IdentityOPEN1.77
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for SM Mall of Asia
CountryShare
Japan30.9%
Philippines14.8%
Taiwan13.9%

See SM Mall of Asia audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does SM Mall of Asia have in United States?

SM Mall of Asia has an estimated audience of 483,397 people in United States, concentrated in California and Texas.

What is the gender split and age of SM Mall of Asia fans?

56.6% of SM Mall of Asia fans are female, 43.4% are male, with an average age of 28.7 years.

Which brands do SM Mall of Asia fans like most?

SM Mall of Asia fans show strongest brand affinity for Rosie O'Donnell (17.59×), Max Mara (20×), and Kia Sportage (20×) over the country average.

Where do SM Mall of Asia fans live in United States?

SM Mall of Asia fans in United States are most concentrated in California (reach 129,635), Texas (reach 33,659), and Florida (reach 24,225). These three regions account for the largest share of the active audience.

What other brands do SM Mall of Asia fans also like?

Beyond SM Mall of Asia itself, the audience over-indexes on Max Mara (20×), Kia Sportage (20×), Astro (Malaysian satellite television) (20×), and Autism Awareness (8.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SM Mall of Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.