Rascasse Audience Intelligence

SM Mall of Asia Audience in United States

A data profile of the people who buy, follow and care about SM Mall of Asia in United States — modelled from more than twelve digital signal sources. SM Mall of Asia has an estimated audience of 483,397 people in United States.

#14among Shopping mall in United States#3973among POI in United States#524in Shopping

The average SM Mall of Asia fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, AirAsia, Malaysia, with strongest over-indexing on 7-Eleven (12.5× the country average).

Demographically, the SM Mall of Asia audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SM Mall of Asia fan in United States is more female, around 28.7 years old, with strong Travelling tendencies and a notable affinity for 7-Eleven.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SM Mall of Asia profile in United States.

Audience size
483K
in United States
Gender
56.6%♀
43.4% male
Age
28.7
average years
Country rank
#37391
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SM Mall of Asia fans

56.6% are female, 43.4% are male, average age 28.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for SM Mall of Asia audience in United States
MetricValue
Female56.6%
Male43.4%
Average age28.7
Estimated audience size483,397
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the SM Mall of Asia audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

6.1%

of the worldwide SM Mall of Asia audience comes from United States.

Worldwide audience distribution share by country for SM Mall of Asia
CountryShare
Japan30.9%
Philippines14.8%
Taiwan13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SM Mall of Asia audience in United States is strongest.

Fig. 05

Top regions by affinity

SM Mall of Asia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K7.80×
02Alaska~3K2.54×
03California~100K2.37×
04Nevada~10K2.35×
05Washington~20K1.91×
06Virginia~10K1.18×
07Arizona~10K1.14×
08New Jersey~10K1.07×
09North Dakota~1K1.04×
10Minnesota~7K1.03×
11Washington, District of Columbia~1K1.00×
12Illinois~20K0.99×
13Oregon~5K0.99×
14South Dakota~1K0.99×
15Vermont<1K0.99×
16Montana~1K0.94×
17Maryland~7K0.90×
18Rhode Island~1K0.90×
19Delaware~1K0.90×
20New Mexico~2K0.89×
21West Virginia~2K0.88×
22Maine~2K0.88×
23Texas~40K0.87×
24New York~20K0.87×
25Idaho~2K0.87×
26New Hampshire~2K0.87×
27Utah~4K0.86×
28Iowa~3K0.85×
29Mississippi~3K0.84×
30Nebraska~2K0.84×
31Kansas~3K0.83×
32Arkansas~3K0.81×
33Florida~30K0.79×
34Colorado~6K0.78×
35Connecticut~4K0.78×
36Oklahoma~4K0.77×
37Louisiana~5K0.76×
38South Carolina~5K0.75×
39Kentucky~5K0.75×
40Missouri~6K0.73×
41Alabama~5K0.72×
42Wisconsin~5K0.70×
43Tennessee~7K0.69×
44Indiana~6K0.69×
45North Carolina~10K0.67×
46Massachusetts~6K0.67×
47Georgia~10K0.65×
48Pennsylvania~10K0.62×
49Michigan~8K0.62×
50Ohio~9K0.59×
Fig. 06

Affinity by region

Affinity by region — SM Mall of Asia, United States
0.59×1.00×7.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SM Mall of Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SM Mall of Asia audience
#·InterestCategoryAffinity×
01AirAsiaTravel & Leisure50.89×
02Trench coatFashion & Accessoires37.34×
03HSBCBusiness & Career22.87×
04Rosie O'DonnellMovies & TV20.00×
05Max MaraFashion & Accessoires20.00×
06Astro (Malaysian satellite television)Movies & TV20.00×
07Paper SourceShopping20.00×
08ZimmermannHome & Garden16.95×
09MalaysiaTravel & Leisure16.61×
107-ElevenShopping12.50×
11COSShopping12.14×
12Acne StudiosFashion & Accessoires11.63×
13Dungeons & DragonsGames9.58×
14Passive incomeBusiness & Career8.18×
15Polo Ralph LaurenFashion & Accessoires7.13×
16Rick and MortyMovies & TV6.79×
17ClothingFashion & Accessoires2.45×
18Consumer electronicsTechnology & Electronics2.33×
19XInternet & Social Media2.05×
20Online shoppingShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SM Mall of Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SM Mall of Asia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL7.70×
Quality AwarenessPREMIUM2.11×
Sports ActivityPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SM Mall of Asia audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
DIY MentalityTHRILL0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SM Mall of Asia have in United States?

SM Mall of Asia has an estimated audience of 483,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SM Mall of Asia fans?

56.6% of SM Mall of Asia fans are female, 43.4% are male, with an average age of 28.7 years.

03

Which brands do SM Mall of Asia fans like most?

SM Mall of Asia fans show strongest brand affinity for 7-Eleven (12.5×), AirAsia (50.89×), and Malaysia (16.61×) over the country average.

04

Where do SM Mall of Asia fans live in United States?

SM Mall of Asia fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SM Mall of Asia fans also like?

Beyond SM Mall of Asia itself, the audience over-indexes on AirAsia (50.89×), Malaysia (16.61×), Rosie O'Donnell (20×), and Max Mara (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SM Mall of Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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