Callalily Audience in United States

Callalily logo

Callalily has an estimated audience of 2,331,162 people in United States. 50.7% are female, 49.3% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Smart Communications, Derivative (finance), Luxury Travel, Borussia Dortmund, Kia Sportage.

The average Callalily fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Smart Communications, Derivative (finance), Luxury Travel, with strongest over-indexing on Smart Communications (25.7× the country average). Demographically, the Callalily audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Callalily fans

Demographic split for Callalily audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.0
Estimated audience size2,331,162

Audience persona

The typical Callalily fan in United States is balanced, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Smart Communications.

Top regions in United States

Top regions ranked by reach for Callalily in United States
RegionReachAffinity
California314,7581.23×
Texas181,1170.9×
New York129,4680.99×
Florida128,6170.81×
Pennsylvania92,2751.18×
North Carolina91,1391.3×
Georgia83,5841.16×
Ohio77,3961.08×
Illinois73,1390.94×
Virginia62,6871.1×
Tennessee61,4751.31×
Michigan59,6460.98×
New Jersey57,9340.98×
Washington56,7041.21×
South Carolina44,3471.26×
Indiana43,3221.02×
Massachusetts42,5980.93×
Arizona41,1690.86×
Maryland39,3530.98×
Missouri37,5511×
Oregon37,5211.4×
Wisconsin35,4511.01×
Kentucky35,3081.21×
Colorado34,7350.95×
Minnesota33,1650.99×
Alabama32,2030.99×
Louisiana31,8121.06×
Oklahoma25,2050.97×
Connecticut23,2010.99×
Utah21,9331.05×
Arkansas20,6211.07×
Nevada18,7080.83×
Iowa17,2240.9×
Kansas17,0060.93×
Mississippi16,0260.83×
West Virginia13,4761.24×
Idaho12,7171.09×
New Mexico11,2120.96×
Nebraska10,7440.92×
New Hampshire8,1430.89×
Hawaii8,0990.81×
Maine7,7510.93×
Rhode Island7,6571.03×
Delaware6,3490.99×
Montana5,9210.92×
Washington, District of Columbia5,8760.84×
South Dakota4,0050.74×
Vermont3,8230.93×
North Dakota3,6840.77×
Alaska3,4760.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Callalily audience
BrandAffinityCategory
Smart Communications25.7×Technology & Electronics
Derivative (finance)20×Business & Career
Luxury Travel12.39×Travel & Leisure
Borussia Dortmund18.89×Sports
Kia Sportage20×Cars & Mobility
Commodity market20×Business & Career
BSE SENSEX29.2×Business & Career
FC Bayern Munich5.34×Sports
Onitsuka Tiger16.91×Fashion & Accessoires
Chase (bank)3.29×Business & Career
Boston Marathon10.41×Sports
True Lies24.94×Movies & TV
Philippines4.68×Travel & Leisure
Björk13.78×Music & Radio
Luxury Bags13.31×Fashion & Accessoires
Zadig & Voltaire25.56×Fashion & Accessoires
Rue La La17×Shopping
YouTube Music3.26×Internet & Social Media
MSN2.3×News
Eredivisie22.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Callalily audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
TravellingTHRILL2.32
Quality AwarenessPREMIUM1.55
Risk AppetiteTHRILL1.43
Design AffinityPREMIUM1.34
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Callalily
CountryShare
United States52.2%
United Kingdom11.4%
Canada5.3%

See Callalily audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Callalily have in United States?

Callalily has an estimated audience of 2,331,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Callalily fans?

50.7% of Callalily fans are female, 49.3% are male, with an average age of 38.0 years.

Which brands do Callalily fans like most?

Callalily fans show strongest brand affinity for Smart Communications (25.7×), Derivative (finance) (20×), and Luxury Travel (12.39×) over the country average.

Where do Callalily fans live in United States?

Callalily fans in United States are most concentrated in California (reach 314,758), Texas (reach 181,117), and New York (reach 129,468). These three regions account for the largest share of the active audience.

What other brands do Callalily fans also like?

Beyond Callalily itself, the audience over-indexes on Derivative (finance) (20×), Luxury Travel (12.39×), Borussia Dortmund (18.89×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Callalily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.