A data profile of the people who buy, follow and care about It in Brazil — modelled from more than twelve digital signal sources. It has an estimated audience of 4,753,088 people in Brazil.
It has an estimated audience of 4,753,088 people in Brazil. 57.1% are female, 42.9% are male, average age 39.7. Top brand affinities: Stranger Things, Horror movies, Superman, Scarface (1983 film), The Conjuring.
Top brand affinities include Stranger Things, Horror movies, Superman, with strongest over-indexing on Stranger Things (2.52× the country average).
Demographically, the It audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical It fan in Brazil is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Stranger Things.
The key figures that characterise the It profile in Brazil.
57.1% are female, 42.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.7 |
| Estimated audience size | 4,753,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 24% |
The strongest cross-interests of the It audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Marsden | Movies & TV | 6.02× | ||
| 02 | The Conjuring | Movies & TV | 5.62× | ||
| 03 | Christopher Nolan | Movies & TV | 5.61× | ||
| 04 | Saw (franchise) | Movies & TV | 5.30× | ||
| 05 | Scarface (1983 film) | Movies & TV | 4.78× | ||
| 06 | Alexander Skarsgård | Movies & TV | 4.69× | ||
| 07 | Stephen King | Literature | 4.48× | ||
| 08 | American Horror Story | Movies & TV | 4.42× | ||
| 09 | Crime fiction | Literature | 3.79× | ||
| 10 | The Sopranos | Movies & TV | 3.42× | ||
| 11 | Al Pacino | Movies & TV | 3.32× | ||
| 12 | Horror movies | Movies & TV | 3.27× | ||
| 13 | Peaky Blinders (TV series) | Movies & TV | 2.62× | ||
| 14 | Stranger Things | Movies & TV | 2.52× | ||
| 15 | Breaking Bad | Movies & TV | 2.45× | ||
| 16 | Beetlejuice | Movies & TV | 2.04× | ||
| 17 | Superman | Movies & TV | 1.67× | ||
| 18 | Jazz music | Music & Radio | 1.56× | ||
| 19 | Anime movies | Movies & TV | 1.53× | ||
| 20 | Spotify | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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