A data profile of the people who buy, follow and care about Western (genre) in Brazil — modelled from more than twelve digital signal sources. Western (genre) has an estimated audience of 8,135,704 people in Brazil.
Western (genre) has an estimated audience of 8,135,704 people in Brazil. 59.9% are female, 40.1% are male, average age 40.6. Top brand affinities: Kevin Costner, Emma Stone, Shopping malls, Medicine, Soul music.
Top brand affinities include Kevin Costner, Emma Stone, Shopping malls, with strongest over-indexing on Kevin Costner (15.33× the country average).
Demographically, the Western (genre) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Western (genre) fan in Brazil is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Kevin Costner.
The key figures that characterise the Western (genre) profile in Brazil.
59.9% are female, 40.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.6 |
| Estimated audience size | 8,135,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Western (genre) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 38.7% |
| Brazil | 21.2% |
| Italy | 4.8% |
The strongest cross-interests of the Western (genre) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Costner | Movies & TV | 15.33× | ||
| 02 | Emma Stone | Movies & TV | 5.21× | ||
| 03 | Steve Jobs | Business & Career | 5.20× | ||
| 04 | Spanish language | Politics & Society | 2.58× | ||
| 05 | Hip hop music | Music & Radio | 1.94× | ||
| 06 | Soul music | Music & Radio | 1.92× | ||
| 07 | Action movies | Movies & TV | 1.91× | ||
| 08 | Radio | Technology & Electronics | 1.90× | ||
| 09 | MSN | News | 1.90× | ||
| 10 | Jazz music | Music & Radio | 1.78× | ||
| 11 | Shopping malls | Shopping | 1.74× | ||
| 12 | Medicine | Business & Career | 1.72× | ||
| 13 | Spotify | Internet & Social Media | 1.70× | ||
| 14 | Heavy metal music | Music & Radio | 1.69× | ||
| 15 | Microsoft | Technology & Electronics | 1.69× | ||
| 16 | Telecommunication | Technology & Electronics | 1.65× | ||
| 17 | Music download | Technology & Electronics | 1.62× | ||
| 18 | Electronic music | Music & Radio | 1.61× | ||
| 19 | Basketball | Sports | 1.60× | ||
| 20 | Samsung | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.69× | |
| Patriotism | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Western (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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