Rascasse Audience Intelligence

Western (genre) Audience in United States

A data profile of the people who buy, follow and care about Western (genre) in United States — modelled from more than twelve digital signal sources. Western (genre) has an estimated audience of 14,863,762 people in United States.

#1594among Topic in United States#161in Movies & TV

The average Western (genre) fan in United States is 44.4 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Sam Elliott, Superman, Kevin Costner, with strongest over-indexing on Sam Elliott (5.55× the country average).

Demographically, the Western (genre) audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western (genre) fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western (genre) profile in United States.

Audience size
14.9M
in United States
Gender
43.6%♀
56.4% male
Age
44.4
average years
Country rank
#2350
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western (genre) fans

43.6% are female, 56.4% are male, average age 44.4.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Western (genre) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age44.4
Estimated audience size14,863,762
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Western (genre) audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Western (genre) audience comes from United States.

Worldwide audience distribution share by country for Western (genre)
CountryShare
United States38.7%
Brazil21.2%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western (genre) audience in United States is strongest.

Fig. 05

Top regions by affinity

Western (genre) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M3.50×
02Wyoming~40K1.99×
03Montana~80K1.93×
04Oregon~200K1.43×
05Nebraska~100K1.41×
06Washington~400K1.40×
07Oklahoma~200K1.38×
08Wisconsin~300K1.31×
09Nevada~200K1.29×
10Idaho~90K1.24×
11Colorado~300K1.23×
12New Mexico~90K1.23×
13North Dakota~30K1.14×
14South Dakota~40K1.08×
15Michigan~400K1.07×
16Texas~1.5M1.06×
17Utah~100K1.06×
18Iowa~100K1.06×
19Kentucky~200K1.03×
20California~1.5M1.01×
21Arizona~300K0.97×
22West Virginia~70K0.96×
23Kansas~100K0.94×
24Arkansas~100K0.92×
25North Carolina~400K0.91×
26Mississippi~100K0.89×
27Indiana~200K0.88×
28Tennessee~300K0.85×
29Louisiana~200K0.84×
30Alabama~200K0.83×
31Alaska~30K0.82×
32Missouri~200K0.81×
33Florida~800K0.80×
34Maryland~200K0.80×
35Connecticut~100K0.76×
36Ohio~300K0.74×
37Georgia~300K0.74×
38Washington, District of Columbia~30K0.74×
39Minnesota~200K0.73×
40Rhode Island~30K0.73×
41Hawaii~50K0.72×
42South Carolina~200K0.71×
43New York~600K0.70×
44Virginia~300K0.70×
45Massachusetts~200K0.67×
46Maine~40K0.67×
47Delaware~30K0.67×
48New Hampshire~40K0.62×
49Pennsylvania~300K0.61×
50New Jersey~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Western (genre), United States
0.57×1.00×3.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western (genre) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western (genre) audience
#·InterestCategoryAffinity×
01Lily-Rose DeppMovies & TV6.65×
02SoulmateKids & Family5.85×
03Kevin CostnerMovies & TV5.66×
04Sam ElliottMovies & TV5.55×
05Burt ReynoldsMovies & TV5.23×
06Sally FieldMovies & TV4.57×
07MongoliaTravel & Leisure3.19×
08Robert RedfordMovies & TV3.02×
09RockabillyFashion & Accessoires2.60×
10Chuck NorrisMovies & TV2.22×
11Bruce WillisMovies & TV2.13×
12Movie theaterMovies & TV2.12×
13Game of ThronesMovies & TV1.87×
14GameStopGames1.85×
15CBS SportsMovies & TV1.72×
16NostalgiaHome & Garden1.68×
17FolklorePolitics & Society1.66×
18SupermanMovies & TV1.63×
19HollywoodTravel & Leisure1.61×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western (genre) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western (genre) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
IndividualismJOY1.31×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western (genre) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western (genre) have in United States?

Western (genre) has an estimated audience of 14,863,762 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Western (genre) fans?

43.6% of Western (genre) fans are female, 56.4% are male, with an average age of 44.4 years.

03

Which brands do Western (genre) fans like most?

Western (genre) fans show strongest brand affinity for Sam Elliott (5.55×), Superman (1.63×), and Kevin Costner (5.66×) over the country average.

04

Where do Western (genre) fans live in United States?

Western (genre) fans in United States are most concentrated in Illinois (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Western (genre) fans also like?

Beyond Western (genre) itself, the audience over-indexes on Superman (1.63×), Kevin Costner (5.66×), Soulmate (5.85×), and Robert Redford (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Western (genre) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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