Western (genre) Audience in United States

Western (genre) has an estimated audience of 14,863,762 people in United States. 43.6% are female, 56.4% are male, average age 44.4. Top regions: California, Texas, Illinois. Top brand affinities: Capital One, Keira Knightley, Google Maps, Clint Eastwood, Bruce Willis.

The average Western (genre) fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Capital One, Keira Knightley, Google Maps, with strongest over-indexing on Capital One (9.79× the country average). Demographically, the Western (genre) audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Western (genre) fans

Demographic split for Western (genre) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age44.4
Estimated audience size14,863,762

Audience persona

The typical Western (genre) fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Western (genre) in United States
RegionReachAffinity
California1,811,8991.11×
Texas1,476,7141.16×
Illinois1,114,2122.25×
Florida903,0060.9×
New York660,0670.79×
Washington475,9421.6×
North Carolina444,2940.99×
Michigan429,9571.11×
Georgia366,8910.8×
Ohio342,9830.75×
Pennsylvania313,5670.63×
Colorado308,5891.32×
Arizona302,8351×
Wisconsin293,0781.31×
Virginia272,1510.75×
Tennessee271,3110.91×
Indiana245,0800.9×
Oklahoma238,2771.44×
Oregon233,3521.37×
New Jersey231,0470.61×
Massachusetts213,5630.73×
Maryland212,0180.83×
Nevada197,9651.38×
Kentucky195,2901.05×
Missouri185,5420.77×
Alabama179,8530.87×
Minnesota165,3910.78×
South Carolina161,9030.72×
Louisiana160,4350.84×
Utah147,6451.11×
Iowa128,6691.05×
Connecticut119,6080.8×
Kansas113,5930.97×
Mississippi110,3030.9×
Arkansas105,9800.87×
New Mexico95,1331.28×
Idaho84,7751.14×
Montana83,3062.02×
Nebraska81,2571.09×
West Virginia68,5430.99×
Hawaii46,9310.73×
Wyoming43,4371.97×
North Dakota34,9621.14×
Washington, District of Columbia34,7530.78×
South Dakota32,5080.95×
Rhode Island32,0910.68×
New Hampshire29,5640.5×
Maine29,5140.55×
Delaware23,4490.57×
Alaska22,2240.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western (genre) audience
BrandAffinityCategory
Capital One9.79×Business & Career
Keira Knightley28.25×Movies & TV
Google Maps8.21×Internet & Social Media
Clint Eastwood18.46×Movies & TV
Bruce Willis14.58×Movies & TV
Beetlejuice8.61×Movies & TV
Billy Bob Thornton14.94×Movies & TV
Diane Keaton10.4×Movies & TV
CarGurus9.53×Cars & Mobility
Sam Elliott15.7×Movies & TV
AccuWeather10.27×Home & Garden
Orlando Bloom21.14×Movies & TV
Blake Lively14.55×Movies & TV
Charlie Hunnam15.66×Movies & TV
Catherine Zeta-Jones16.49×Movies & TV
Jason Momoa13.45×Movies & TV
Indeed.com5.74×Business & Career
Circle K9.57×Shopping
Aaron Rodgers8.66×Sports
Demi Moore12.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western (genre) audience
TraitClusterScore
PatriotismCONSERVATISM1.89
TraditionCONSERVATISM1.31
ExtroversionTHRILL1.3
IndividualismJOY1.23
Early Adopter MentalityPOWER1.16
Risk AppetiteTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Western (genre)
CountryShare
United States38.7%
Brazil21.2%
Italy4.8%

See Western (genre) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Western (genre) have in United States?

Western (genre) has an estimated audience of 14,863,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Western (genre) fans?

43.6% of Western (genre) fans are female, 56.4% are male, with an average age of 44.4 years.

Which brands do Western (genre) fans like most?

Western (genre) fans show strongest brand affinity for Capital One (9.79×), Keira Knightley (28.25×), and Google Maps (8.21×) over the country average.

Where do Western (genre) fans live in United States?

Western (genre) fans in United States are most concentrated in California (reach 1,811,899), Texas (reach 1,476,714), and Illinois (reach 1,114,212). These three regions account for the largest share of the active audience.

What other brands do Western (genre) fans also like?

Beyond Western (genre) itself, the audience over-indexes on Keira Knightley (28.25×), Google Maps (8.21×), Clint Eastwood (18.46×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.