Rascasse Audience Intelligence

Hogwarts Audience in United States

A data profile of the people who buy, follow and care about Hogwarts in United States — modelled from more than twelve digital signal sources. Hogwarts has an estimated audience of 7,011,715 people in United States.

#3018among Topic in United States#83in Literature

The average Hogwarts fan in United States is 29.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, Harry Potter, Superman, with strongest over-indexing on Josh Brolin (15.48× the country average).

Demographically, the Hogwarts audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hogwarts fan in United States is more female, around 29.5 years old, with strong Tradition tendencies and a notable affinity for Josh Brolin.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hogwarts profile in United States.

Audience size
7M
in United States
Gender
67.4%♀
32.6% male
Age
29.5
average years
Country rank
#5006
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hogwarts fans

67.4% are female, 32.6% are male, average age 29.5.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Hogwarts audience in United States
MetricValue
Female67.4%
Male32.6%
Average age29.5
Estimated audience size7,011,715
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Hogwarts audience in United States
Age bracketShare%
16-1945%
20-2925%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Hogwarts audience comes from United States.

Worldwide audience distribution share by country for Hogwarts
CountryShare
United States28.3%
United Kingdom8.9%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hogwarts audience in United States is strongest.

Fig. 05

Top regions by affinity

Hogwarts fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.52×
02Idaho~40K1.20×
03Florida~500K1.15×
04California~900K1.14×
05Washington~200K1.12×
06Oklahoma~90K1.11×
07Kentucky~100K1.09×
08West Virginia~40K1.09×
09Texas~600K1.07×
10Kansas~60K1.07×
11Missouri~100K1.06×
12Alaska~20K1.06×
13South Dakota~20K1.05×
14Indiana~100K1.04×
15Arkansas~60K1.04×
16Arizona~100K1.02×
17New Hampshire~30K1.02×
18Nebraska~40K1.01×
19North Dakota~10K1.01×
20Virginia~200K1.00×
21Oregon~80K1.00×
22Nevada~70K1.00×
23Maine~30K1.00×
24Montana~20K1.00×
25Illinois~200K0.99×
26North Carolina~200K0.99×
27Tennessee~100K0.99×
28Iowa~60K0.98×
29Georgia~200K0.97×
30Colorado~100K0.97×
31Pennsylvania~200K0.96×
32Ohio~200K0.96×
33Michigan~200K0.96×
34Massachusetts~100K0.96×
35Alabama~90K0.96×
36New Jersey~200K0.95×
37Connecticut~70K0.95×
38New Mexico~30K0.95×
39Wisconsin~100K0.93×
40Hawaii~30K0.93×
41South Carolina~100K0.92×
42Vermont~10K0.92×
43Minnesota~90K0.90×
44Rhode Island~20K0.90×
45New York~300K0.89×
46Louisiana~80K0.89×
47Mississippi~50K0.87×
48Washington, District of Columbia~20K0.86×
49Maryland~100K0.84×
50Delaware~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Hogwarts, United States
0.84×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hogwarts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hogwarts audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals16.72×
02Josh BrolinMovies & TV15.48×
03The Lego MovieMovies & TV13.67×
04Anthony MackieMovies & TV10.48×
05Doctor StrangeLiterature10.44×
06Alvin and the ChipmunksMusic & Radio10.00×
07Guardians of the Galaxy (film)Movies & TV9.28×
0824 (TV series)Movies & TV9.19×
09Cobie SmuldersMovies & TV9.00×
10captain americaMovies & TV8.15×
11Black Panther (comics)Literature7.87×
12Chris Evans (actor)Movies & TV7.02×
13Emma WatsonMovies & TV5.42×
14ArrowMovies & TV4.70×
15Rick and MortyMovies & TV3.99×
16Harry PotterMovies & TV3.64×
17Five BelowShopping2.85×
18Game of ThronesMovies & TV2.80×
19SupermanMovies & TV2.43×
20Do it yourself (DIY)Home & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hogwarts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hogwarts audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
MindfulnessBALANCE1.37×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hogwarts audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Quality AwarenessPREMIUM0.74×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hogwarts have in United States?

Hogwarts has an estimated audience of 7,011,715 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hogwarts fans?

67.4% of Hogwarts fans are female, 32.6% are male, with an average age of 29.5 years.

03

Which brands do Hogwarts fans like most?

Hogwarts fans show strongest brand affinity for Josh Brolin (15.48×), Harry Potter (3.64×), and Superman (2.43×) over the country average.

04

Where do Hogwarts fans live in United States?

Hogwarts fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hogwarts fans also like?

Beyond Hogwarts itself, the audience over-indexes on Harry Potter (3.64×), Superman (2.43×), Guardians of the Galaxy (film) (9.28×), and Alvin and the Chipmunks (10×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Hogwarts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hogwarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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