Hogwarts Audience in United States

Hogwarts has an estimated audience of 7,011,715 people in United States. 67.4% are female, 32.6% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Doctor Strange, Josh Brolin, Superman, Dungeons & Dragons.

The average Hogwarts fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Doctor Strange, Josh Brolin, with strongest over-indexing on Harry Potter (4.09× the country average). Demographically, the Hogwarts audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Hogwarts fans

Demographic split for Hogwarts audience in United States
MetricValue
Female67.4%
Male32.6%
Average age29.5
Estimated audience size7,011,715

Audience persona

The typical Hogwarts fan in United States is more female, around 29.5 years old, with strong Tradition tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Hogwarts in United States
RegionReachAffinity
California909,2521.18×
Texas681,8031.13×
Florida596,7191.26×
New York365,0820.93×
Illinois224,9610.96×
Pennsylvania223,7370.95×
Georgia217,8051.01×
North Carolina211,0671×
Ohio208,3250.96×
Michigan177,3570.97×
Virginia172,7341.01×
New Jersey168,8920.95×
Washington157,1171.12×
Arizona153,7101.07×
Tennessee145,2101.03×
Indiana136,1951.06×
Massachusetts136,1910.99×
Missouri116,5221.03×
Colorado112,3271.02×
Maryland105,6850.88×
South Carolina100,6060.95×
Alabama98,1911×
Wisconsin97,8200.93×
Utah96,0111.53×
Kentucky92,9981.06×
Minnesota92,7360.92×
Oklahoma84,8721.09×
Oregon83,2741.04×
Louisiana77,4830.86×
Nevada68,5741.01×
Connecticut65,3250.93×
Kansas58,5131.06×
Arkansas58,0941.01×
Iowa56,4190.98×
Mississippi46,4420.8×
Idaho44,6631.27×
West Virginia36,6871.12×
Nebraska32,8900.94×
New Mexico32,5410.93×
New Hampshire27,5061×
Hawaii27,3100.91×
Maine23,4780.93×
Washington, District of Columbia19,1010.91×
Montana18,8810.97×
Rhode Island18,8460.84×
South Dakota15,7980.97×
Alaska15,5021.03×
Delaware15,4640.8×
North Dakota12,9870.9×
Vermont10,6910.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hogwarts audience
BrandAffinityCategory
Harry Potter4.09×Movies & TV
Doctor Strange12.98×Literature
Josh Brolin11.16×Movies & TV
Superman2.14×Movies & TV
Dungeons & Dragons8.01×Games
Anthony Mackie14.08×Movies & TV
Rick and Morty4.97×Movies & TV
Houston Astros5.68×Sports
Guardians of the Galaxy (film)7.49×Movies & TV
Chris Evans (actor)8.11×Movies & TV
Alvin and the Chipmunks8.41×Music & Radio
Scooby-Doo3.12×Movies & TV
Lego Star Wars14.22×Kids & Family
Patrick Dempsey8.76×Movies & TV
Gremlins8.39×Movies & TV
Do it yourself (DIY)1.89×Home & Garden
Haribo12.8×Food & Beverages
captain america8.98×Movies & TV
Beetlejuice2.67×Movies & TV
Bored Panda5.27×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hogwarts audience
TraitClusterScore
TraditionCONSERVATISM1.47
LGBTQ+ IdentityOPEN1.46
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.32
SustainabilityBALANCE1.27
MindfulnessBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Hogwarts
CountryShare
United States28.3%
United Kingdom8.9%
China6.1%

See Hogwarts audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Hogwarts have in United States?

Hogwarts has an estimated audience of 7,011,715 people in United States, concentrated in California and Texas.

What is the gender split and age of Hogwarts fans?

67.4% of Hogwarts fans are female, 32.6% are male, with an average age of 29.5 years.

Which brands do Hogwarts fans like most?

Hogwarts fans show strongest brand affinity for Harry Potter (4.09×), Doctor Strange (12.98×), and Josh Brolin (11.16×) over the country average.

Where do Hogwarts fans live in United States?

Hogwarts fans in United States are most concentrated in California (reach 909,252), Texas (reach 681,803), and Florida (reach 596,719). These three regions account for the largest share of the active audience.

What other brands do Hogwarts fans also like?

Beyond Hogwarts itself, the audience over-indexes on Doctor Strange (12.98×), Josh Brolin (11.16×), Superman (2.14×), and Dungeons & Dragons (8.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hogwarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.