Hogwarts Audience in Germany
Hogwarts has an estimated audience of 1,062,568 people in Germany. 67.1% are female, 32.9% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, Harry Potter, Gary Oldman, Emma Watson, Tom Felton.
The average Hogwarts fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, Harry Potter, Gary Oldman, with strongest over-indexing on Sabrina Carpenter (20× the country average). Demographically, the Hogwarts audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Hogwarts fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 28.7 |
| Estimated audience size | 1,062,568 |
Audience persona
The typical Hogwarts fan in Germany is more female, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,374 | 1.05× |
| Bayern | 166,934 | 0.98× |
| Baden-Württemberg | 135,748 | 0.94× |
| Niedersachsen | 104,044 | 1.01× |
| Hessen | 75,130 | 0.93× |
| Berlin | 57,421 | 1.21× |
| Brandenburg | 54,128 | 1.64× |
| Sachsen | 53,967 | 1.04× |
| Rheinland-Pfalz | 51,280 | 0.96× |
| Schleswig-Holstein | 37,539 | 0.98× |
| Thüringen | 26,778 | 0.99× |
| Sachsen-Anhalt | 25,042 | 0.91× |
| Hamburg | 21,054 | 0.88× |
| Mecklenburg-Vorpommern | 16,905 | 0.83× |
| Saarland | 10,443 | 0.8× |
| Bremen | 7,784 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 20× | Music & Radio |
| Harry Potter | 5.69× | Movies & TV |
| Gary Oldman | 20× | Movies & TV |
| Emma Watson | 7.59× | Movies & TV |
| Tom Felton | 13.44× | Movies & TV |
| Bored Panda | 13.1× | Internet & Social Media |
| Millie Bobby Brown | 4.91× | Movies & TV |
| Superman | 3.27× | Movies & TV |
| Robbie Coltrane | 17.78× | Movies & TV |
| Rupert Grint | 12.07× | Movies & TV |
| Batman | 2.76× | Movies & TV |
| Alan Rickman | 23.14× | Movies & TV |
| Spiegel Online | 2.18× | News |
| Catherine O'Hara | 7.27× | Movies & TV |
| Richard Harris | 13.84× | Movies & TV |
| JACK & JONES | 14.16× | Fashion & Accessoires |
| Pets | 1.74× | Pets & Animals |
| Daniel Radcliffe | 7.87× | Movies & TV |
| Bonnie Wright | 15.74× | Movies & TV |
| James Stewart | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Pet Ownership | JOY | 1.5 |
| Sustainability | BALANCE | 1.45 |
| Mindfulness | BALANCE | 1.22 |
| DIY Mentality | THRILL | 1.17 |
| Creativity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 8.9% |
| China | 6.1% |
See Hogwarts audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hogwarts have in Germany?
Hogwarts has an estimated audience of 1,062,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hogwarts fans?
67.1% of Hogwarts fans are female, 32.9% are male, with an average age of 28.7 years.
Which brands do Hogwarts fans like most?
Hogwarts fans show strongest brand affinity for Sabrina Carpenter (20×), Harry Potter (5.69×), and Gary Oldman (20×) over the country average.
Where do Hogwarts fans live in Germany?
Hogwarts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,374), Bayern (reach 166,934), and Baden-Württemberg (reach 135,748). These three regions account for the largest share of the active audience.
What other brands do Hogwarts fans also like?
Beyond Hogwarts itself, the audience over-indexes on Harry Potter (5.69×), Gary Oldman (20×), Emma Watson (7.59×), and Tom Felton (13.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hogwarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.