Hogwarts Audience in Germany
Hogwarts has an estimated audience of 1,062,568 people in Germany. 67.1% are female, 32.9% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software engineer, KLIX (AM), Dog breed, Figure painting (hobby), Product design.
The average Hogwarts fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software engineer, KLIX (AM), Dog breed, with strongest over-indexing on Software engineer (18.01× the country average). Demographically, the Hogwarts audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Hogwarts fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 28.7 |
| Estimated audience size | 1,062,568 |
Audience persona
The typical Hogwarts fan in Germany is more female, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Software engineer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,374 | 1.05× |
| Bayern | 166,934 | 0.98× |
| Baden-Württemberg | 135,748 | 0.94× |
| Niedersachsen | 104,044 | 1.01× |
| Hessen | 75,130 | 0.93× |
| Berlin | 57,421 | 1.21× |
| Brandenburg | 54,128 | 1.64× |
| Sachsen | 53,967 | 1.04× |
| Rheinland-Pfalz | 51,280 | 0.96× |
| Schleswig-Holstein | 37,539 | 0.98× |
| Thüringen | 26,778 | 0.99× |
| Sachsen-Anhalt | 25,042 | 0.91× |
| Hamburg | 21,054 | 0.88× |
| Mecklenburg-Vorpommern | 16,905 | 0.83× |
| Saarland | 10,443 | 0.8× |
| Bremen | 7,784 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software engineer | 18.01× | Technology & Electronics |
| KLIX (AM) | 4.76× | Music & Radio |
| Dog breed | 1.71× | Pets & Animals |
| Figure painting (hobby) | 6.99× | Arts & Culture |
| Product design | 2.14× | Business & Career |
| Combat sport | 1.67× | Sports |
| Stradivarius | 1.58× | Shopping |
| Personalised Gifts | 1.61× | Home & Garden |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Corona (band) | 1.81× | Music & Radio |
| Gran Torino | 3.17× | Movies & TV |
| Loincloth | 1.82× | Fashion & Accessoires |
| Goon | 3.75× | Movies & TV |
| The Nice Guys | 3.22× | Movies & TV |
| Salzkammergut | 4.49× | Travel & Leisure |
| Bank account | 1.68× | Business & Career |
| Hauptschule | 4.39× | Kids & Family |
| Keck School of Medicine of USC | 5.32× | Business & Career |
| Phil Campbell (musician) | 2.69× | Music & Radio |
| Celtic mythology | 2.59× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Pet Ownership | JOY | 1.5 |
| Sustainability | BALANCE | 1.45 |
| Mindfulness | BALANCE | 1.22 |
| DIY Mentality | THRILL | 1.17 |
| Creativity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 8.9% |
| China | 6.1% |
See Hogwarts audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hogwarts have in Germany?
Hogwarts has an estimated audience of 1,062,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hogwarts fans?
67.1% of Hogwarts fans are female, 32.9% are male, with an average age of 28.7 years.
Which brands do Hogwarts fans like most?
Hogwarts fans show strongest brand affinity for Software engineer (18.01×), KLIX (AM) (4.76×), and Dog breed (1.71×) over the country average.
Where do Hogwarts fans live in Germany?
Hogwarts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,374), Bayern (reach 166,934), and Baden-Württemberg (reach 135,748). These three regions account for the largest share of the active audience.
What other brands do Hogwarts fans also like?
Beyond Hogwarts itself, the audience over-indexes on KLIX (AM) (4.76×), Dog breed (1.71×), Figure painting (hobby) (6.99×), and Product design (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hogwarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.