Rascasse Audience Intelligence

Hogwarts Audience in Germany

A data profile of the people who buy, follow and care about Hogwarts in Germany — modelled from more than twelve digital signal sources. Hogwarts has an estimated audience of 1,062,568 people in Germany.

#3023among Topic in Germany#87in Literature

The average Hogwarts fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Harry Potter, Gary Oldman, with strongest over-indexing on Sabrina Carpenter (20× the country average).

Demographically, the Hogwarts audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hogwarts fan in Germany is more female, around 28.7 years old, with strong Pet Ownership tendencies and a notable affinity for Sabrina Carpenter.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hogwarts profile in Germany.

Audience size
1.1M
in Germany
Gender
67.1%♀
32.9% male
Age
28.7
average years
Country rank
#6181
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hogwarts fans

67.1% are female, 32.9% are male, average age 28.7.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Hogwarts audience in Germany
MetricValue
Female67.1%
Male32.9%
Average age28.7
Estimated audience size1,062,568
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Hogwarts audience in Germany
Age bracketShare%
16-1947%
20-2925%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Hogwarts audience comes from Germany.

Worldwide audience distribution share by country for Hogwarts
CountryShare
United States28.3%
United Kingdom8.9%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hogwarts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hogwarts fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.67×
02Berlin~60K1.16×
03Nordrhein-Westfalen~200K1.02×
04Sachsen~50K1.02×
05Thüringen~30K1.00×
06Niedersachsen~100K0.99×
07Rheinland-Pfalz~50K0.97×
08Schleswig-Holstein~40K0.97×
09Bayern~200K0.95×
10Sachsen-Anhalt~30K0.93×
11Baden-Württemberg~100K0.91×
12Hessen~70K0.91×
13Bremen~8K0.90×
14Mecklenburg-Vorpommern~20K0.89×
15Hamburg~20K0.87×
16Saarland~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Hogwarts, Germany
0.86×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hogwarts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hogwarts audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio20.00×
02Gary OldmanMovies & TV20.00×
03Richard HarrisMovies & TV20.00×
04Bonnie WrightMovies & TV20.00×
05Robbie ColtraneMovies & TV18.01×
06Ian McKellenMovies & TV14.31×
07Rupert GrintMovies & TV11.93×
08The HobbitMovies & TV11.36×
09Daniel RadcliffeMovies & TV9.76×
10Emma WatsonMovies & TV7.98×
11Isabel MarantFashion & Accessoires7.74×
12Hans ZimmerMusic & Radio6.82×
13Harry StylesMusic & Radio6.54×
14Millie Bobby BrownMovies & TV6.32×
15Harry PotterMovies & TV6.11×
16HugendubelShopping5.33×
17PokémonGames4.36×
18SupermanMovies & TV4.01×
19BatmanMovies & TV3.19×
20TagesschauMovies & TV2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hogwarts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hogwarts audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.64×
Community OrientationOPEN1.54×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hogwarts audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Sports ActivityPOWER0.84×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hogwarts have in Germany?

Hogwarts has an estimated audience of 1,062,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hogwarts fans?

67.1% of Hogwarts fans are female, 32.9% are male, with an average age of 28.7 years.

03

Which brands do Hogwarts fans like most?

Hogwarts fans show strongest brand affinity for Sabrina Carpenter (20×), Harry Potter (6.11×), and Gary Oldman (20×) over the country average.

04

Where do Hogwarts fans live in Germany?

Hogwarts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hogwarts fans also like?

Beyond Hogwarts itself, the audience over-indexes on Harry Potter (6.11×), Gary Oldman (20×), Hugendubel (5.33×), and Millie Bobby Brown (6.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Hogwarts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hogwarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →