PlayStation Vita Audience in United States

PlayStation Vita logo

PlayStation Vita has an estimated audience of 1,371,471 people in United States. 19.0% are female, 81.0% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Voter registration, Dog breed, Monogram, Elizabethtown College.

The average PlayStation Vita fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Voter registration, Dog breed, with strongest over-indexing on Wikia (6.81× the country average). Demographically, the PlayStation Vita audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of PlayStation Vita fans

Demographic split for PlayStation Vita audience in United States
MetricValue
Female19.0%
Male81.0%
Average age30.3
Estimated audience size1,371,471

Audience persona

The typical PlayStation Vita fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for PlayStation Vita in United States
RegionReachAffinity
California199,2821.32×
Texas172,8781.47×
Florida109,7381.18×
New York91,6141.2×
Illinois51,9601.14×
Georgia48,3891.15×
North Carolina48,3061.17×
Pennsylvania45,1100.98×
Ohio41,9180.99×
Michigan35,8011×
New Jersey35,7761.03×
Virginia35,2831.06×
Arizona33,4991.2×
Washington30,0271.09×
Tennessee29,5101.07×
Indiana27,5181.1×
Maryland25,7091.09×
Massachusetts25,6510.95×
Missouri22,0431×
South Carolina20,9851.02×
Colorado20,5040.95×
Kentucky20,1521.17×
Oklahoma18,6311.22×
Louisiana18,6181.05×
Alabama18,5020.97×
Oregon16,8191.07×
Nevada16,3681.23×
Wisconsin16,1310.78×
Minnesota15,8030.8×
Connecticut13,6570.99×
Utah12,8721.05×
Arkansas12,6261.12×
Mississippi11,9031.05×
Kansas10,6960.99×
Iowa9,8860.87×
New Mexico8,4791.23×
West Virginia7,0841.11×
Idaho6,5160.95×
Nebraska5,9970.87×
Hawaii4,4080.75×
New Hampshire4,2550.79×
Rhode Island4,0530.93×
Maine3,9070.8×
Delaware3,4210.9×
Alaska2,8890.98×
Washington, District of Columbia2,8140.68×
Montana2,7610.73×
South Dakota2,3060.73×
North Dakota2,2340.79×
Vermont1,3940.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation Vita audience
BrandAffinityCategory
Wikia6.81×Internet & Social Media
Voter registration7×Politics & Society
Dog breed1.68×Pets & Animals
Monogram4.75×Home & Garden
Elizabethtown College20.75×Business & Career
Combat sport1.64×Sports
Elie Tahari12.75×Fashion & Accessoires
Pro-Ject4.1×Music & Radio
Harmony Korine10.74×Movies & TV
Google Photos2.35×Technology & Electronics
ENA (Emergency Nurses Association)11.32×Health
Captain America (1990 film)4.04×Movies & TV
Hog Hunting3.01×Sports
Jesse Plemons2.85×Movies & TV
Grammarly3.81×Business & Career
Gordita8.82×Food & Beverages
Israel1.65×Travel & Leisure
Jezebel (film)5.27×Movies & TV
Jorge Salinas12.5×Movies & TV
Bridget Jones: The Edge of Reason15.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation Vita audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.62
Early Adopter MentalityPOWER1.69
Community OrientationOPEN1.35
ExtroversionTHRILL1.27
Social Media UsageJOY1.17
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for PlayStation Vita
CountryShare
United States19.9%
Japan11.9%
Italy11.1%

See PlayStation Vita audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does PlayStation Vita have in United States?

PlayStation Vita has an estimated audience of 1,371,471 people in United States, concentrated in California and Texas.

What is the gender split and age of PlayStation Vita fans?

19.0% of PlayStation Vita fans are female, 81.0% are male, with an average age of 30.3 years.

Which brands do PlayStation Vita fans like most?

PlayStation Vita fans show strongest brand affinity for Wikia (6.81×), Voter registration (7×), and Dog breed (1.68×) over the country average.

Where do PlayStation Vita fans live in United States?

PlayStation Vita fans in United States are most concentrated in California (reach 199,282), Texas (reach 172,878), and Florida (reach 109,738). These three regions account for the largest share of the active audience.

What other brands do PlayStation Vita fans also like?

Beyond PlayStation Vita itself, the audience over-indexes on Voter registration (7×), Dog breed (1.68×), Monogram (4.75×), and Elizabethtown College (20.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation Vita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.