Historical fiction Audience in United States

Historical fiction logo

Historical fiction has an estimated audience of 6,950,161 people in United States. 64.4% are female, 35.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed II, The Witcher, Call of Duty: Ghosts, Call of Duty, Assassin's Creed: Bloodlines.

The average Historical fiction fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed II, The Witcher, Call of Duty: Ghosts, with strongest over-indexing on Assassin's Creed II (24.32× the country average). Demographically, the Historical fiction audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Historical fiction fans

Demographic split for Historical fiction audience in United States
MetricValue
Female64.4%
Male35.6%
Average age42.0
Estimated audience size6,950,161

Audience persona

The typical Historical fiction fan in United States is more female, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Historical fiction in United States
RegionReachAffinity
California627,9090.82×
Texas542,3620.91×
Florida399,1410.85×
New York394,0791.01×
Pennsylvania228,0220.97×
North Carolina224,8481.08×
Ohio224,7911.05×
Illinois216,9150.94×
Virginia197,9201.17×
Michigan195,2731.07×
Georgia189,1880.88×
Massachusetts174,1921.27×
New Jersey165,1260.93×
Washington162,5521.17×
Tennessee134,5270.96×
Indiana131,7511.04×
Colorado129,6791.18×
Missouri121,5631.09×
Arizona118,5890.84×
Maryland116,2950.97×
Minnesota112,1011.13×
South Carolina107,9881.03×
Wisconsin107,9071.03×
Oklahoma85,9441.11×
Alabama81,6210.84×
Kentucky80,7020.93×
Oregon80,4771.01×
Connecticut79,0691.13×
Utah77,4481.24×
Louisiana73,6980.82×
Kansas62,2821.14×
Iowa57,1561×
Arkansas47,8370.84×
Mississippi45,3770.79×
Nevada42,7570.64×
Idaho39,4361.13×
Nebraska37,0761.06×
New Hampshire33,9531.24×
Maine29,1911.17×
West Virginia27,4710.85×
New Mexico27,4610.79×
Hawaii25,3350.85×
Washington, District of Columbia25,0541.2×
Rhode Island23,6451.07×
Montana20,8561.08×
Delaware16,0150.84×
Vermont15,4391.27×
Alaska15,2021.02×
South Dakota13,7240.85×
North Dakota12,1100.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Historical fiction audience
BrandAffinityCategory
Assassin's Creed II24.32×Games
The Witcher10.36×Games
Call of Duty: Ghosts17.09×Games
Call of Duty8.67×Games
Assassin's Creed: Bloodlines24.1×Games
Call of Duty 216.61×Games
Uncharted 4: A Thief's End23.44×Games
Assassin's Creed: Revelations22.24×Games
God of War (series)13.68×Games
PlayStation Vita16.1×Games
Call of Duty: World at War9.92×Games
Superman1.55×Movies & TV
Assassin's Creed (video game)13.29×Games
Call of Duty 313.4×Games
Mobile game2.45×Games
Environmental technology6.72×Home & Garden
PlayStation Store9.55×Games
A Knight of the Seven Kingdoms3.73×Movies & TV
Grand Theft Auto V6.53×Games
The Gilded Age2.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Historical fiction audience
TraitClusterScore
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM1.85
LGBTQ+ IdentityOPEN1.84
Design AffinityPREMIUM1.49
ExtroversionTHRILL1.3
PatriotismCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Historical fiction
CountryShare
United States29.8%
United Kingdom9.2%
Japan6.6%

See Historical fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Historical fiction have in United States?

Historical fiction has an estimated audience of 6,950,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Historical fiction fans?

64.4% of Historical fiction fans are female, 35.6% are male, with an average age of 42.0 years.

Which brands do Historical fiction fans like most?

Historical fiction fans show strongest brand affinity for Assassin's Creed II (24.32×), The Witcher (10.36×), and Call of Duty: Ghosts (17.09×) over the country average.

Where do Historical fiction fans live in United States?

Historical fiction fans in United States are most concentrated in California (reach 627,909), Texas (reach 542,362), and Florida (reach 399,141). These three regions account for the largest share of the active audience.

What other brands do Historical fiction fans also like?

Beyond Historical fiction itself, the audience over-indexes on The Witcher (10.36×), Call of Duty: Ghosts (17.09×), Call of Duty (8.67×), and Assassin's Creed: Bloodlines (24.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Historical fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.