Rascasse Audience Intelligence

Historical fiction Audience in United States

A data profile of the people who buy, follow and care about Historical fiction in United States — modelled from more than twelve digital signal sources. Historical fiction has an estimated audience of 6,950,161 people in United States.

#30among Literary genre in United States#3041among Topic in United States#84in Literature

The average Historical fiction fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Assassin's Creed, Assassin's Creed II, The Witcher, with strongest over-indexing on Assassin's Creed (13.58× the country average).

Demographically, the Historical fiction audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Historical fiction fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Assassin's Creed.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Historical fiction profile in United States.

Audience size
7M
in United States
Gender
64.4%♀
35.6% male
Age
42.0
average years
Country rank
#5050
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Historical fiction fans

64.4% are female, 35.6% are male, average age 42.0.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Historical fiction audience in United States
MetricValue
Female64.4%
Male35.6%
Average age42.0
Estimated audience size6,950,161
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Historical fiction audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3915%
40-4919%
50+32%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Historical fiction audience comes from United States.

Worldwide audience distribution share by country for Historical fiction
CountryShare
United States29.8%
United Kingdom9.2%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Historical fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Historical fiction fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.24×
02Utah~70K1.18×
03Maine~30K1.17×
04Massachusetts~200K1.16×
05Vermont~10K1.16×
06New Hampshire~30K1.15×
07Idaho~40K1.14×
08South Dakota~20K1.13×
09Minnesota~100K1.11×
10Montana~20K1.11×
11Virginia~200K1.10×
12Kansas~60K1.10×
13Missouri~100K1.09×
14Colorado~100K1.09×
15Connecticut~80K1.09×
16Wisconsin~100K1.08×
17Washington~100K1.07×
18Rhode Island~20K1.07×
19Indiana~100K1.06×
20Iowa~60K1.06×
21Nebraska~40K1.06×
22Washington, District of Columbia~20K1.03×
23North Carolina~200K1.02×
24Pennsylvania~200K1.01×
25Alaska~20K1.01×
26Ohio~200K1.00×
27Michigan~200K1.00×
28Oregon~80K1.00×
29South Carolina~100K0.98×
30Kentucky~80K0.97×
31North Dakota~10K0.97×
32New Jersey~200K0.95×
33Delaware~20K0.95×
34Illinois~200K0.93×
35Maryland~100K0.93×
36New York~400K0.92×
37Tennessee~100K0.91×
38West Virginia~30K0.91×
39Arkansas~50K0.90×
40Hawaii~30K0.90×
41Texas~500K0.89×
42Arizona~100K0.88×
43New Mexico~30K0.88×
44Georgia~200K0.87×
45Alabama~80K0.87×
46Louisiana~70K0.83×
47Mississippi~50K0.83×
48California~600K0.80×
49Florida~400K0.79×
50Nevada~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Historical fiction, United States
0.76×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Historical fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Historical fiction audience
#·InterestCategoryAffinity×
01Assassin's Creed IIGames24.32×
02Assassin's Creed: BloodlinesGames24.10×
03Uncharted 4: A Thief's EndGames23.44×
04Assassin's Creed: RevelationsGames22.24×
05Call of Duty: GhostsGames17.09×
06Call of Duty 2Games16.61×
07PlayStation VitaGames16.10×
08God of War (series)Games13.68×
09Assassin's CreedGames13.58×
10Call of Duty 3Games13.40×
11Assassin's Creed (video game)Games13.29×
12The WitcherGames10.36×
13Call of Duty: World at WarGames9.92×
14PlayStation StoreGames9.55×
15Call of DutyGames8.67×
16Outlander (film)Movies & TV8.51×
17A Knight of the Seven KingdomsMovies & TV3.73×
18Mobile gameGames2.45×
19Mitch McConnellPolitics & Society1.99×
20SupermanMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Historical fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Historical fiction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
IndividualismJOY1.25×
MindfulnessBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Historical fiction audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
DIY MentalityTHRILL0.70×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Historical fiction have in United States?

Historical fiction has an estimated audience of 6,950,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Historical fiction fans?

64.4% of Historical fiction fans are female, 35.6% are male, with an average age of 42.0 years.

03

Which brands do Historical fiction fans like most?

Historical fiction fans show strongest brand affinity for Assassin's Creed (13.58×), Assassin's Creed II (24.32×), and The Witcher (10.36×) over the country average.

04

Where do Historical fiction fans live in United States?

Historical fiction fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Historical fiction fans also like?

Beyond Historical fiction itself, the audience over-indexes on Assassin's Creed II (24.32×), The Witcher (10.36×), Call of Duty: Ghosts (17.09×), and Call of Duty (8.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Historical fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Historical fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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