Rascasse Audience Intelligence

Historical fiction Audience in Germany

A data profile of the people who buy, follow and care about Historical fiction in Germany — modelled from more than twelve digital signal sources. Historical fiction has an estimated audience of 932,642 people in Germany.

#27among Literary genre in Germany#3300among Topic in Germany#103in Literature

The average Historical fiction fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, New-adult fiction, Throne of Glass, with strongest over-indexing on Hugendubel (7.85× the country average).

Demographically, the Historical fiction audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Historical fiction fan in Germany is more female, around 39.9 years old, with strong Individualism tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Historical fiction profile in Germany.

Audience size
933K
in Germany
Gender
56.9%♀
43.1% male
Age
39.9
average years
Country rank
#6946
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Historical fiction fans

56.9% are female, 43.1% are male, average age 39.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Historical fiction audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age39.9
Estimated audience size932,642
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Historical fiction audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Historical fiction audience comes from Germany.

Worldwide audience distribution share by country for Historical fiction
CountryShare
United States29.8%
United Kingdom9.2%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Historical fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Historical fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.42×
02Saarland~20K1.33×
03Mecklenburg-Vorpommern~20K1.10×
04Thüringen~30K1.09×
05Sachsen-Anhalt~30K1.06×
06Brandenburg~30K0.98×
07Berlin~40K0.96×
08Hamburg~20K0.96×
09Schleswig-Holstein~30K0.95×
10Rheinland-Pfalz~40K0.92×
11Sachsen~40K0.88×
12Hessen~60K0.83×
13Niedersachsen~70K0.79×
14Bayern~100K0.76×
15Baden-Württemberg~100K0.75×
16Nordrhein-Westfalen~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Historical fiction, Germany
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Historical fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Historical fiction audience
#·InterestCategoryAffinity×
01Throne of GlassLiterature34.51×
02Five Nights at Freddy'sGames27.08×
03Brandon SandersonLiterature26.50×
04New-adult fictionLiterature15.53×
05The Vampire DiariesMovies & TV12.93×
06Pretty Little Liars (TV series)Movies & TV10.57×
07Mads MikkelsenMovies & TV9.48×
08Love ActuallyMovies & TV9.30×
09Assassin's CreedGames9.07×
10HugendubelShopping7.85×
11Happy New Year (2014 film)Movies & TV6.41×
12BarbieMovies & TV4.33×
13Stranger ThingsMovies & TV4.27×
14Harry PotterMovies & TV3.36×
15Video gamesGames3.00×
16GermanyTravel & Leisure2.15×
17MoviesMovies & TV2.12×
18ReadingLiterature2.09×
19ClothingFashion & Accessoires2.08×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Historical fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Historical fiction audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.89×
Healthy LifestyleBALANCE1.69×
MindfulnessBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Historical fiction audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
DIY MentalityTHRILL0.85×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Historical fiction have in Germany?

Historical fiction has an estimated audience of 932,642 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Historical fiction fans?

56.9% of Historical fiction fans are female, 43.1% are male, with an average age of 39.9 years.

03

Which brands do Historical fiction fans like most?

Historical fiction fans show strongest brand affinity for Hugendubel (7.85×), New-adult fiction (15.53×), and Throne of Glass (34.51×) over the country average.

04

Where do Historical fiction fans live in Germany?

Historical fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Historical fiction fans also like?

Beyond Historical fiction itself, the audience over-indexes on New-adult fiction (15.53×), Throne of Glass (34.51×), The Vampire Diaries (12.93×), and Harry Potter (3.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Historical fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Historical fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →