New-adult fiction Audience in Germany
New-adult fiction has an estimated audience of 1,871,405 people in Germany. 73.7% are female, 26.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Esra Erol, Progressive rock, Artistic inspiration, Product design, IHEC carthage.
The average New-adult fiction fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Esra Erol, Progressive rock, Artistic inspiration, with strongest over-indexing on Esra Erol (9.89× the country average). Demographically, the New-adult fiction audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of New-adult fiction fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 36.9 |
| Estimated audience size | 1,871,405 |
Audience persona
The typical New-adult fiction fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Esra Erol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 440,243 | 1.08× |
| Bayern | 318,722 | 1.06× |
| Baden-Württemberg | 241,121 | 0.94× |
| Niedersachsen | 209,443 | 1.15× |
| Hessen | 142,491 | 1× |
| Sachsen | 114,934 | 1.25× |
| Rheinland-Pfalz | 96,502 | 1.03× |
| Berlin | 89,849 | 1.07× |
| Schleswig-Holstein | 75,935 | 1.13× |
| Brandenburg | 54,924 | 0.95× |
| Thüringen | 48,035 | 1.01× |
| Hamburg | 44,529 | 1.05× |
| Sachsen-Anhalt | 42,238 | 0.87× |
| Mecklenburg-Vorpommern | 27,168 | 0.76× |
| Saarland | 17,638 | 0.77× |
| Bremen | 14,063 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esra Erol | 9.89× | Movies & TV |
| Progressive rock | 2.39× | Music & Radio |
| Artistic inspiration | 1.72× | Arts & Culture |
| Product design | 1.91× | Business & Career |
| IHEC carthage | 104.83× | |
| Personalised Gifts | 1.71× | Home & Garden |
| Whist | 4.8× | Games |
| Natural rubber | 1.91× | Cars & Mobility |
| Handmade Gifts | 1.64× | Kids & Family |
| The Hollies (Official) | 5.26× | Music & Radio |
| Information sensitivity | 4.22× | Technology & Electronics |
| ILE (singer) | 9.12× | Music & Radio |
| Commercial mortgage | 1.5× | Business & Career |
| Bank account | 2.12× | Business & Career |
| Icon (magazine) | 1.71× | Arts & Culture |
| Footloose (1984 film) | 3.41× | Movies & TV |
| Goop | 4.51× | Internet & Social Media |
| Ho, Ghana | 2.4× | Travel & Leisure |
| Cachorro | 1.84× | Pets & Animals |
| Paul Dano | 2.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.75 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Mindfulness | BALANCE | 1.48 |
| Sports Activity | POWER | 1.47 |
| Creativity | OPEN | 1.44 |
| Individualism | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Germany | 7.5% |
| Brazil | 6.3% |
See New-adult fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does New-adult fiction have in Germany?
New-adult fiction has an estimated audience of 1,871,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New-adult fiction fans?
73.7% of New-adult fiction fans are female, 26.3% are male, with an average age of 36.9 years.
Which brands do New-adult fiction fans like most?
New-adult fiction fans show strongest brand affinity for Esra Erol (9.89×), Progressive rock (2.39×), and Artistic inspiration (1.72×) over the country average.
Where do New-adult fiction fans live in Germany?
New-adult fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 440,243), Bayern (reach 318,722), and Baden-Württemberg (reach 241,121). These three regions account for the largest share of the active audience.
What other brands do New-adult fiction fans also like?
Beyond New-adult fiction itself, the audience over-indexes on Progressive rock (2.39×), Artistic inspiration (1.72×), Product design (1.91×), and IHEC carthage (104.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.