Advanced Micro Devices Audience in United States

Advanced Micro Devices logo

Advanced Micro Devices has an estimated audience of 2,777,498 people in United States. 17.4% are female, 82.6% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Micro Center, Humour, GameStop, Micro-Star International, Game consoles.

The average Advanced Micro Devices fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Micro Center, Humour, GameStop, with strongest over-indexing on Micro Center (13.99× the country average). Demographically, the Advanced Micro Devices audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Advanced Micro Devices fans

Demographic split for Advanced Micro Devices audience in United States
MetricValue
Female17.4%
Male82.6%
Average age35.3
Estimated audience size2,777,498

Audience persona

The typical Advanced Micro Devices fan in United States is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Advanced Micro Devices in United States
RegionReachAffinity
California557,7391.83×
Texas343,0991.44×
New York229,9611.48×
Florida199,8901.06×
Illinois109,8751.19×
New Jersey102,0211.44×
Pennsylvania92,5680.99×
Washington91,1281.64×
Massachusetts88,3571.61×
Georgia87,2671.02×
North Carolina83,6201×
Virginia82,9881.23×
Ohio80,7260.94×
Michigan77,5651.07×
Arizona64,0681.13×
Maryland51,4431.08×
Indiana49,6540.98×
Colorado48,9211.12×
Tennessee47,3370.85×
Oregon45,5921.43×
Missouri45,0611.01×
Wisconsin37,1850.89×
Minnesota36,3870.91×
Connecticut31,5101.13×
South Carolina31,1440.75×
Alabama30,4320.78×
Nevada26,4350.98×
Kentucky26,0790.75×
Oklahoma24,8230.8×
Utah23,9880.96×
Louisiana23,3670.65×
Iowa19,4610.85×
Kansas19,3050.88×
Arkansas17,9930.79×
Mississippi14,1770.62×
Hawaii14,1171.18×
Idaho12,8480.92×
New Mexico11,2630.81×
Nebraska11,2260.81×
New Hampshire10,9721×
Washington, District of Columbia9,9841.2×
West Virginia9,1360.71×
Maine8,1670.82×
Rhode Island8,0370.91×
Delaware6,1910.81×
Montana5,8790.76×
Alaska5,2940.89×
South Dakota4,5890.71×
North Dakota4,2270.74×
Vermont3,6450.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advanced Micro Devices audience
BrandAffinityCategory
Micro Center13.99×Shopping
Humour2.45×Literature
GameStop4.26×Games
Micro-Star International18.58×Technology & Electronics
Game consoles3.37×Technology & Electronics
Reddit2.72×Internet & Social Media
Home video game console11.39×Games
Superman1.81×Movies & TV
Nvidia7.59×Technology & Electronics
Peacemaker2.47×Movies & TV
Radeon20.56×Technology & Electronics
Origin (digital distribution software)11.93×Games
Smartphones2.08×Technology & Electronics
Video games1.9×Games
Movies1.51×Movies & TV
PlayStation Vita16.02×Games
Epic Games5.16×Games
Video1.89×Movies & TV
Godzilla3.03×Movies & TV
Steam4.35×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advanced Micro Devices audience
TraitClusterScore
Early Adopter MentalityPOWER2
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.3
PatriotismCONSERVATISM1.28
Social Media UsageJOY1.26
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Advanced Micro Devices
CountryShare
China18.5%
United States14.5%
Germany5.5%

See Advanced Micro Devices audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Advanced Micro Devices have in United States?

Advanced Micro Devices has an estimated audience of 2,777,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Advanced Micro Devices fans?

17.4% of Advanced Micro Devices fans are female, 82.6% are male, with an average age of 35.3 years.

Which brands do Advanced Micro Devices fans like most?

Advanced Micro Devices fans show strongest brand affinity for Micro Center (13.99×), Humour (2.45×), and GameStop (4.26×) over the country average.

Where do Advanced Micro Devices fans live in United States?

Advanced Micro Devices fans in United States are most concentrated in California (reach 557,739), Texas (reach 343,099), and New York (reach 229,961). These three regions account for the largest share of the active audience.

What other brands do Advanced Micro Devices fans also like?

Beyond Advanced Micro Devices itself, the audience over-indexes on Humour (2.45×), GameStop (4.26×), Micro-Star International (18.58×), and Game consoles (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advanced Micro Devices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.