Rascasse Audience Intelligence

Advanced Micro Devices Target Market in United States

A data profile of the people who buy, follow and care about Advanced Micro Devices in United States — modelled from more than twelve digital signal sources. Advanced Micro Devices has an estimated audience of 3,014,925 people in United States.

#1051among Brand in United States#408in Technology & Electronics

The average Advanced Micro Devices fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Micro Center, Humour, Origin (digital distribution software), with strongest over-indexing on Micro Center (13.99× the country average).

Demographically, the Advanced Micro Devices audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Advanced Micro Devices fan in United States is more male, around 35.3 years old, with strong Social Media Usage tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advanced Micro Devices profile in United States.

Audience size
3M
in United States
Gender
17.4%♀
82.6% male
Age
35.3
average years
Country rank
#10253
Brand in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Advanced Micro Devices

17.4% are female, 82.6% are male, average age 35.3.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Advanced Micro Devices audience in United States
MetricValue
Female17.4%
Male82.6%
Average age35.3
Estimated audience size3,014,925
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Advanced Micro Devices audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3920%
40-4915%
50+13%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Advanced Micro Devices audience comes from United States.

Worldwide audience distribution share by country for Advanced Micro Devices
CountryShare
China17.9%
United States15.2%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advanced Micro Devices audience in United States is strongest.

Fig. 05

Top regions by affinity

Advanced Micro Devices customers by region in United States
#RegionReachAffinity×
01California~500K1.77×
02Massachusetts~90K1.61×
03Washington~90K1.60×
04Texas~400K1.54×
05New York~200K1.48×
06New Jersey~100K1.44×
07Oregon~40K1.38×
08Washington, District of Columbia~10K1.23×
09Hawaii~10K1.19×
10Virginia~80K1.18×
11Connecticut~30K1.15×
12Illinois~100K1.14×
13New Hampshire~10K1.12×
14Arizona~60K1.08×
15Maryland~50K1.08×
16Colorado~50K1.08×
17Florida~200K1.06×
18Michigan~70K1.02×
19Pennsylvania~90K0.98×
20North Carolina~80K0.98×
21Missouri~40K0.98×
22Georgia~80K0.97×
23Nevada~30K0.97×
24Indiana~50K0.96×
25Rhode Island~8K0.95×
26Utah~20K0.94×
27Alaska~6K0.94×
28Minnesota~40K0.92×
29Idaho~10K0.92×
30Ohio~80K0.89×
31Wisconsin~40K0.89×
32Kansas~20K0.88×
33Montana~7K0.86×
34Vermont~4K0.86×
35Iowa~20K0.85×
36Delaware~7K0.85×
37Maine~8K0.84×
38North Dakota~5K0.84×
39New Mexico~10K0.83×
40Tennessee~50K0.82×
41Oklahoma~20K0.80×
42Arkansas~20K0.79×
43Nebraska~10K0.78×
44South Dakota~5K0.77×
45South Carolina~30K0.76×
46Alabama~30K0.76×
47Kentucky~30K0.73×
48West Virginia~9K0.73×
49Louisiana~20K0.66×
50Mississippi~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Advanced Micro Devices, United States
0.64×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advanced Micro Devices audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advanced Micro Devices audience
#·InterestCategoryAffinity×
01Micro-Star InternationalTechnology & Electronics18.58×
02PlayStation VitaGames16.02×
03Micro CenterShopping13.99×
04Origin (digital distribution software)Games11.93×
05GeForceTechnology & Electronics11.55×
06Home video game consoleGames11.39×
07NvidiaTechnology & Electronics7.59×
08Epic GamesGames5.16×
09SteamGames4.35×
10GameStopGames4.26×
11Game consolesTechnology & Electronics3.37×
12RedditInternet & Social Media2.72×
13PeacemakerMovies & TV2.47×
14HumourLiterature2.45×
15SmartphonesTechnology & Electronics2.08×
16Video gamesGames1.90×
17VideoMovies & TV1.89×
18SupermanMovies & TV1.81×
19FIFA World Cup 2026Sports1.68×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advanced Micro Devices audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advanced Micro Devices audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.58×
Need for SecurityCONSERVATISM1.55×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advanced Micro Devices audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Pet OwnershipJOY0.85×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Advanced Micro Devices's target market in United States?

Advanced Micro Devices's target market in United States covers an estimated 3,014,925 people, concentrated in California and Texas.

02

What is the gender split and age of Advanced Micro Devices customers?

17.4% of the Advanced Micro Devices audience are female, 82.6% are male, with an average age of 35.3 years.

03

Which brands do Advanced Micro Devices fans like most?

Advanced Micro Devices fans show strongest brand affinity for Micro Center (13.99×), Humour (2.45×), and Origin (digital distribution software) (11.93×) over the country average.

04

Where do Advanced Micro Devices fans live in United States?

Advanced Micro Devices fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Advanced Micro Devices fans also like?

Beyond Advanced Micro Devices itself, the audience over-indexes on Humour (2.45×), Origin (digital distribution software) (11.93×), GameStop (4.26×), and FIFA World Cup 2026 (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Advanced Micro Devices audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Advanced Micro Devices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →