PlayStation VR Audience in United States

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PlayStation VR has an estimated audience of 1,273,254 people in United States. 25.7% are female, 74.3% are male, average age 27.5. Top regions: Texas, California, Florida. Top brand affinities: Mesut Özil, Gaming, Reading, Music, Games.

The average PlayStation VR fan in United States is 27.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mesut Özil, Gaming, Reading, with strongest over-indexing on Mesut Özil (293.66× the country average). Demographically, the PlayStation VR audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of PlayStation VR fans

Demographic split for PlayStation VR audience in United States
MetricValue
Female25.7%
Male74.3%
Average age27.5
Estimated audience size1,273,254

Audience persona

The typical PlayStation VR fan in United States is more male, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mesut Özil.

Top regions in United States

Top regions ranked by reach for PlayStation VR in United States
RegionReachAffinity
Texas119,2511.09×
California115,5490.83×
Florida83,4510.97×
New York59,7570.84×
Ohio46,7521.19×
Georgia43,6761.11×
Pennsylvania42,9641×
Illinois42,1530.99×
North Carolina38,3771×
Michigan35,9101.08×
Tennessee31,0001.21×
Indiana28,8631.24×
Virginia28,7310.93×
Arizona25,8300.99×
Missouri24,9571.22×
New Jersey24,7760.77×
Alabama23,6131.33×
Washington22,5680.88×
Kentucky22,1481.39×
Louisiana20,1221.23×
South Carolina19,9531.04×
Massachusetts19,8980.79×
Maryland19,5200.89×
Oklahoma18,6611.32×
Colorado18,2600.91×
Wisconsin16,8600.88×
Nevada14,3991.17×
Minnesota14,2860.78×
Arkansas14,2091.35×
Mississippi13,8741.32×
Oregon13,5540.93×
Utah11,7111.03×
Connecticut11,2190.88×
Iowa10,8111.03×
Kansas10,7901.08×
West Virginia8,5231.44×
Nebraska6,9381.09×
New Mexico6,6881.05×
Idaho6,2550.98×
New Hampshire4,4520.89×
Maine3,8730.85×
Rhode Island3,3600.83×
Montana3,1450.89×
Alaska3,0761.13×
Delaware2,9820.85×
Hawaii2,9200.53×
South Dakota2,6790.91×
North Dakota2,1950.84×
Washington, District of Columbia1,9970.52×
Wyoming1,6620.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation VR audience
BrandAffinityCategory
Mesut Özil293.66×Sports
Gaming9.79×Games
Reading2.55×Literature
Music2.41×Business & Career
Games2.54×Games
Sports2.36×Sports
Entertainment2.32×Movies & TV
Outdoor recreation2.34×Sports
Consumer electronics2.13×Technology & Electronics
Adventure3.01×Travel & Leisure
Food and drink1.9×Food & Beverages
Live events2.08×Music & Radio
Pets2.1×Pets & Animals
Pokémon (video game series)5.87×Games
Virtual community6.46×Technology & Electronics
Otaku5.6×Literature
Motor vehicle2.99×Cars & Mobility
Energy2.79×Home & Garden
Wildlife2.87×Travel & Leisure
Sneakers (footwear)3.33×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation VR audience
TraitClusterScore
Early Adopter MentalityPOWER2.64
PatriotismCONSERVATISM2.22
LGBTQ+ IdentityOPEN1.57
Family OrientationCONSERVATISM1.46
Social Media UsageJOY1.26
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for PlayStation VR
CountryShare
United States45.8%
Germany8.9%
United Kingdom7.6%

See PlayStation VR audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does PlayStation VR have in United States?

PlayStation VR has an estimated audience of 1,273,254 people in United States, concentrated in Texas and California.

What is the gender split and age of PlayStation VR fans?

25.7% of PlayStation VR fans are female, 74.3% are male, with an average age of 27.5 years.

Which brands do PlayStation VR fans like most?

PlayStation VR fans show strongest brand affinity for Mesut Özil (293.66×), Gaming (9.79×), and Reading (2.55×) over the country average.

Where do PlayStation VR fans live in United States?

PlayStation VR fans in United States are most concentrated in Texas (reach 119,251), California (reach 115,549), and Florida (reach 83,451). These three regions account for the largest share of the active audience.

What other brands do PlayStation VR fans also like?

Beyond PlayStation VR itself, the audience over-indexes on Gaming (9.79×), Reading (2.55×), Music (2.41×), and Games (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation VR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.