Forward (ice hockey) Audience in Germany
Forward (ice hockey) has an estimated audience of 1,004,899 people in Germany. 54.0% are female, 46.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Satire, Western Union, German television comedy, Cillian Murphy, Bauhaus.
The average Forward (ice hockey) fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (8.5× the country average). Demographically, the Forward (ice hockey) audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Forward (ice hockey) fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.5 |
| Estimated audience size | 1,004,899 |
Audience persona
The typical Forward (ice hockey) fan in Germany is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,792 | 1.24× |
| Baden-Württemberg | 165,887 | 1.21× |
| Bayern | 143,273 | 0.89× |
| Niedersachsen | 110,350 | 1.13× |
| Hessen | 66,480 | 0.87× |
| Rheinland-Pfalz | 55,770 | 1.11× |
| Sachsen | 44,802 | 0.91× |
| Schleswig-Holstein | 42,140 | 1.17× |
| Sachsen-Anhalt | 31,058 | 1.19× |
| Berlin | 30,813 | 0.69× |
| Brandenburg | 26,344 | 0.85× |
| Hamburg | 24,821 | 1.09× |
| Thüringen | 21,731 | 0.85× |
| Mecklenburg-Vorpommern | 20,274 | 1.06× |
| Saarland | 10,882 | 0.88× |
| Bremen | 7,559 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.5× | Literature |
| Western Union | 7.78× | Business & Career |
| German television comedy | 10.21× | Movies & TV |
| Cillian Murphy | 11.16× | Movies & TV |
| Bauhaus | 3× | Shopping |
| Whirlpool Corporation | 11.16× | Home & Garden |
| Allgäu | 7.12× | Travel & Leisure |
| Aegean Airlines | 11.16× | Travel & Leisure |
| FIBA EuroBasket | 11.16× | Sports |
| Headphones | 5.16× | Technology & Electronics |
| ALF (TV series) | 11.16× | Movies & TV |
| Elementary (TV series) | 11.16× | Movies & TV |
| Country rap | 5.03× | Music & Radio |
| Real property | 3.93× | Home & Garden |
| Freeware | 2.25× | Technology & Electronics |
| Al Nassr FC | 8.3× | Sports |
| Elle Fanning | 6.91× | Movies & TV |
| Leggings | 3.53× | Fashion & Accessoires |
| Spaceballs | 11.16× | Movies & TV |
| Keith Richards | 8.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.11 |
| Community Orientation | OPEN | 1.4 |
| Travelling | THRILL | 1.17 |
| Patriotism | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Taiwan | 7.3% |
| Germany | 7.2% |
See Forward (ice hockey) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Forward (ice hockey) have in Germany?
Forward (ice hockey) has an estimated audience of 1,004,899 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Forward (ice hockey) fans?
54.0% of Forward (ice hockey) fans are female, 46.0% are male, with an average age of 40.5 years.
Which brands do Forward (ice hockey) fans like most?
Forward (ice hockey) fans show strongest brand affinity for Satire (8.5×), Western Union (7.78×), and German television comedy (10.21×) over the country average.
Where do Forward (ice hockey) fans live in Germany?
Forward (ice hockey) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,792), Baden-Württemberg (reach 165,887), and Bayern (reach 143,273). These three regions account for the largest share of the active audience.
What other brands do Forward (ice hockey) fans also like?
Beyond Forward (ice hockey) itself, the audience over-indexes on Western Union (7.78×), German television comedy (10.21×), Cillian Murphy (11.16×), and Bauhaus (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forward (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.