Forward (ice hockey) Audience in United States

Forward (ice hockey) logo

Forward (ice hockey) has an estimated audience of 4,473,167 people in United States. 62.1% are female, 37.9% are male, average age 42.2. Top regions: California, New York, Florida. Top brand affinities: Product design, Captain America (1990 film), JDSU, Home staging, Noodle (Gorillaz).

The average Forward (ice hockey) fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Captain America (1990 film), JDSU, with strongest over-indexing on Product design (1.62× the country average). Demographically, the Forward (ice hockey) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Forward (ice hockey) fans

Demographic split for Forward (ice hockey) audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.2
Estimated audience size4,473,167

Audience persona

The typical Forward (ice hockey) fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Forward (ice hockey) in United States
RegionReachAffinity
California1,109,9702.26×
New York670,5402.68×
Florida449,5031.48×
Texas446,9241.16×
New Jersey191,7701.69×
Illinois191,7671.29×
Georgia187,1801.36×
Pennsylvania155,6651.03×
North Carolina129,2470.96×
Ohio118,4440.86×
Virginia115,1201.06×
Michigan113,5250.97×
Massachusetts112,7121.28×
Maryland94,5641.23×
Washington91,2001.02×
Arizona91,0101×
Tennessee83,5910.93×
Wisconsin81,4191.21×
South Carolina68,0211.01×
Colorado66,3320.94×
Missouri62,0360.86×
Louisiana60,7461.05×
Indiana59,9330.73×
Connecticut58,0661.29×
Alabama57,3480.92×
Minnesota51,1810.8×
Oregon48,2520.94×
Nevada46,1311.07×
Kentucky41,1170.73×
Oklahoma38,1070.77×
Mississippi33,3990.91×
Arkansas32,0720.87×
Utah29,4160.73×
Kansas26,8410.76×
Washington, District of Columbia26,8392×
Iowa24,5790.67×
Hawaii18,5190.96×
New Mexico15,4730.69×
Idaho14,6850.65×
New Hampshire13,9510.79×
Nebraska13,7540.61×
Rhode Island13,2900.93×
Delaware12,3091×
West Virginia12,1840.58×
Maine11,9630.75×
Montana8,2110.66×
Vermont5,4170.69×
North Dakota5,4040.59×
Alaska5,2520.55×
South Dakota4,6170.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forward (ice hockey) audience
BrandAffinityCategory
Product design1.62×Business & Career
Captain America (1990 film)3.01×Movies & TV
JDSU1.61×Business & Career
Home staging2.53×Home & Garden
Noodle (Gorillaz)1.72×Music & Radio
Arrietty5.99×Movies & TV
Hipster3.9×Politics & Society
Surf kayaking5.69×Sports
Governor of Michigan2.82×Politics & Society
Goop1.99×Internet & Social Media
Personalised Gifts1.54×Home & Garden
Wok2.25×Food & Beverages
Vocal harmony1.55×Music & Radio
Google Analytics1.64×Internet & Social Media
Fairy godmother2.4×Literature
Corona (band)1.75×Music & Radio
Kerang2.11×Travel & Leisure
Hibachi2.25×Food & Beverages
NBC10 Philadelphia2.4×Movies & TV
Hebe1.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forward (ice hockey) audience
TraitClusterScore
Risk AppetiteTHRILL1.35
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.12
Price SensitivityPREMIUM1.11
IndulgenceJOY1.1
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Forward (ice hockey)
CountryShare
United States32.2%
Taiwan7.3%
Germany7.2%

See Forward (ice hockey) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Forward (ice hockey) have in United States?

Forward (ice hockey) has an estimated audience of 4,473,167 people in United States, concentrated in California and New York.

What is the gender split and age of Forward (ice hockey) fans?

62.1% of Forward (ice hockey) fans are female, 37.9% are male, with an average age of 42.2 years.

Which brands do Forward (ice hockey) fans like most?

Forward (ice hockey) fans show strongest brand affinity for Product design (1.62×), Captain America (1990 film) (3.01×), and JDSU (1.61×) over the country average.

Where do Forward (ice hockey) fans live in United States?

Forward (ice hockey) fans in United States are most concentrated in California (reach 1,109,970), New York (reach 670,540), and Florida (reach 449,503). These three regions account for the largest share of the active audience.

What other brands do Forward (ice hockey) fans also like?

Beyond Forward (ice hockey) itself, the audience over-indexes on Captain America (1990 film) (3.01×), JDSU (1.61×), Home staging (2.53×), and Noodle (Gorillaz) (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forward (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.