Rascasse Audience Intelligence

Forward (ice hockey) Audience in United States

A data profile of the people who buy, follow and care about Forward (ice hockey) in United States — modelled from more than twelve digital signal sources. Forward (ice hockey) has an estimated audience of 4,473,167 people in United States.

#4046among Topic in United States#625in Sports

The average Forward (ice hockey) fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Aaron Rodgers, Carmelo Anthony, Luka Dončić, with strongest over-indexing on Aaron Rodgers (5.58× the country average).

Demographically, the Forward (ice hockey) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forward (ice hockey) fan in United States is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forward (ice hockey) profile in United States.

Audience size
4.5M
in United States
Gender
62.1%♀
37.9% male
Age
42.2
average years
Country rank
#7326
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forward (ice hockey) fans

62.1% are female, 37.9% are male, average age 42.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Forward (ice hockey) audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.2
Estimated audience size4,473,167
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Forward (ice hockey) audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Forward (ice hockey) audience comes from United States.

Worldwide audience distribution share by country for Forward (ice hockey)
CountryShare
United States32.1%
Taiwan7.3%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forward (ice hockey) audience in United States is strongest.

Fig. 05

Top regions by affinity

Forward (ice hockey) fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K2.44×
02California~1M2.11×
03Washington, District of Columbia~30K1.88×
04New Jersey~200K1.57×
05Florida~400K1.39×
06Wisconsin~80K1.26×
07Georgia~200K1.25×
08Connecticut~60K1.25×
09Maryland~90K1.19×
10Illinois~200K1.17×
11Massachusetts~100K1.17×
12Texas~400K1.09×
13Louisiana~60K1.09×
14Nevada~50K1.05×
15South Carolina~70K1.04×
16Delaware~10K1.03×
17Virginia~100K1.02×
18Pennsylvania~200K1.00×
19Washington~90K1.00×
20Hawaii~20K1.00×
21Michigan~100K0.97×
22Arizona~90K0.97×
23Rhode Island~10K0.97×
24North Carolina~100K0.95×
25Tennessee~80K0.92×
26Alabama~60K0.92×
27Mississippi~30K0.92×
28Oregon~50K0.91×
29Arkansas~30K0.91×
30Colorado~60K0.90×
31Ohio~100K0.86×
32New Hampshire~20K0.86×
33Vermont~7K0.86×
34Missouri~60K0.85×
35Oklahoma~40K0.85×
36Maine~10K0.85×
37Minnesota~50K0.81×
38Kansas~30K0.81×
39Montana~10K0.80×
40New Mexico~20K0.79×
41Idaho~20K0.79×
42Utah~30K0.78×
43Alaska~7K0.78×
44Kentucky~40K0.77×
45North Dakota~7K0.75×
46Indiana~60K0.73×
47Iowa~30K0.73×
48South Dakota~7K0.72×
49West Virginia~10K0.71×
50Nebraska~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Forward (ice hockey), United States
0.69×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forward (ice hockey) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forward (ice hockey) audience
#·InterestCategoryAffinity×
01Carmelo AnthonySports5.99×
02Luka DončićSports5.99×
03Chris PaulSports5.99×
04Kawhi LeonardSports5.99×
05Draymond GreenSports5.99×
06Damian LillardSports5.99×
07Dennis RodmanSports5.99×
08Russell WilsonSports5.86×
09Aaron RodgersSports5.58×
10Brock LesnarSports5.36×
11Dak PrescottSports4.52×
12James HardenSports4.49×
13Klay ThompsonSports4.20×
14World SeriesSports4.17×
15San Francisco 49ersSports3.45×
16WWE Hall of FameSports2.91×
17Real propertyHome & Garden2.36×
18NBA FinalsSports1.92×
19GeneticsKids & Family1.78×
20Burger KingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forward (ice hockey) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forward (ice hockey) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.48×
PatriotismCONSERVATISM1.41×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forward (ice hockey) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forward (ice hockey) have in United States?

Forward (ice hockey) has an estimated audience of 4,473,167 people in United States, concentrated in California and New York.

02

What is the gender split and age of Forward (ice hockey) fans?

62.1% of Forward (ice hockey) fans are female, 37.9% are male, with an average age of 42.2 years.

03

Which brands do Forward (ice hockey) fans like most?

Forward (ice hockey) fans show strongest brand affinity for Aaron Rodgers (5.58×), Carmelo Anthony (5.99×), and Luka Dončić (5.99×) over the country average.

04

Where do Forward (ice hockey) fans live in United States?

Forward (ice hockey) fans in United States are most concentrated in California (reach ~1M), New York (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Forward (ice hockey) fans also like?

Beyond Forward (ice hockey) itself, the audience over-indexes on Carmelo Anthony (5.99×), Luka Dončić (5.99×), Russell Wilson (5.86×), and Chris Paul (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Forward (ice hockey) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forward (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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