Rascasse Audience Intelligence

Rexall Target Market in United States

A data profile of the people who buy, follow and care about Rexall in United States — modelled from more than twelve digital signal sources. Rexall has an estimated audience of 274,745 people in United States.

#20among Beauty in United States#5243among Brand in United States#707in Shopping

The average Rexall fan in United States is 42.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Eurostar, LibreOffice, Sharp Aquos, with strongest over-indexing on Eurostar (553.19× the country average).

Demographically, the Rexall audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rexall fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Eurostar.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rexall profile in United States.

Audience size
275K
in United States
Gender
65.3%♀
34.7% male
Age
42.7
average years
Country rank
#50546
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rexall

65.3% are female, 34.7% are male, average age 42.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Rexall audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.7
Estimated audience size274,745
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Rexall audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Rexall audience comes from United States.

Worldwide audience distribution share by country for Rexall
CountryShare
Canada86.9%
United States8.4%
Brazil0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rexall audience in United States is strongest.

Fig. 05

Top regions by affinity

Rexall customers by region in United States
#RegionReachAffinity×
01South Dakota~1K1.96×
02Mississippi~3K1.52×
03Kentucky~5K1.36×
04Virginia~9K1.30×
05Louisiana~5K1.30×
06Michigan~9K1.28×
07New Hampshire~1K1.21×
08Alabama~4K1.17×
09Arkansas~3K1.17×
10Texas~30K1.13×
11Alaska<1K1.13×
12Montana<1K1.11×
13Oklahoma~3K1.10×
14Maine~1K1.10×
15New York~20K1.07×
16Washington, District of Columbia<1K1.07×
17Ohio~9K1.04×
18Tennessee~6K1.04×
19Missouri~5K1.04×
20Vermont<1K1.03×
21Georgia~9K1.01×
22Colorado~4K1.00×
23West Virginia~1K1.00×
24Florida~20K0.98×
25Kansas~2K0.97×
26Washington~5K0.96×
27South Carolina~4K0.96×
28Delaware<1K0.95×
29North Dakota<1K0.95×
30New Mexico~1K0.94×
31Indiana~5K0.93×
32Maryland~4K0.92×
33Rhode Island<1K0.92×
34Utah~2K0.90×
35Nebraska~1K0.88×
36North Carolina~7K0.86×
37Iowa~2K0.86×
38Massachusetts~5K0.85×
39Connecticut~2K0.85×
40Pennsylvania~8K0.84×
41Hawaii<1K0.84×
42Idaho~1K0.83×
43California~20K0.81×
44Oregon~3K0.81×
45Illinois~7K0.80×
46New Jersey~5K0.76×
47Wisconsin~3K0.76×
48Nevada~2K0.75×
49Minnesota~3K0.71×
50Arizona~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Rexall, United States
0.68×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rexall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rexall audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics652.94×
02EurostarCars & Mobility553.19×
03LibreOfficeTechnology & Electronics332.50×
04Renaissance HotelsTravel & Leisure239.91×
05China Eastern AirlinesTravel & Leisure177.66×
06Anjelica HustonMovies & TV153.40×
07CDWTechnology & Electronics149.95×
08Bordeaux wineFood & Beverages147.23×
09The A-TeamMovies & TV109.21×
10Copa AirlinesTravel & Leisure104.26×
11Key FoodShopping95.12×
12Paperless PostShopping86.87×
13Pitney BowesTechnology & Electronics86.03×
14TransUnionTechnology & Electronics81.45×
15Stanley SteemerHome & Garden78.11×
16Holiday Inn ExpressTravel & Leisure61.03×
17Laurence FishburneMovies & TV53.34×
18Jon FavreauMovies & TV51.04×
19WordPressTechnology & Electronics40.18×
20AetnaBusiness & Career31.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rexall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rexall audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.78×
Price SensitivityPREMIUM1.55×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rexall audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Pet OwnershipJOY0.84×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rexall's target market in United States?

Rexall's target market in United States covers an estimated 274,745 people, concentrated in Texas and California.

02

What is the gender split and age of Rexall customers?

65.3% of the Rexall audience are female, 34.7% are male, with an average age of 42.7 years.

03

Which brands do Rexall fans like most?

Rexall fans show strongest brand affinity for Eurostar (553.19×), LibreOffice (332.5×), and Sharp Aquos (652.94×) over the country average.

04

Where do Rexall fans live in United States?

Rexall fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rexall fans also like?

Beyond Rexall itself, the audience over-indexes on LibreOffice (332.5×), Sharp Aquos (652.94×), Anjelica Huston (153.4×), and TransUnion (81.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rexall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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