Rexall Audience in United States

Rexall has an estimated audience of 273,512 people in United States. 65.3% are female, 34.7% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Eurostar, Sharp Aquos, LibreOffice, Bordeaux wine, Renaissance Hotels.

The average Rexall fan in United States is 42.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Eurostar, Sharp Aquos, LibreOffice, with strongest over-indexing on Eurostar (513.16× the country average). Demographically, the Rexall audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Beauty

Demographics of Rexall fans

Demographic split for Rexall audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.7
Estimated audience size273,512

Audience persona

The typical Rexall fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Rexall in United States
RegionReachAffinity
Texas29,3571.25×
California25,1280.84×
Florida18,6561.01×
New York16,0321.05×
Michigan9,8261.37×
Ohio9,8201.17×
Georgia9,3281.11×
Virginia9,2281.39×
Pennsylvania7,7450.84×
Illinois7,5560.83×
North Carolina6,8770.84×
Tennessee5,9021.08×
Missouri5,3451.21×
Washington5,1220.93×
New Jersey5,0130.72×
Massachusetts4,8940.91×
Louisiana4,8811.38×
Alabama4,8091.26×
Kentucky4,7551.39×
Maryland4,4310.94×
Indiana4,4050.88×
Colorado4,4001.02×
Mississippi3,8501.71×
South Carolina3,6830.9×
Oklahoma3,6541.2×
Arizona2,9770.53×
Arkansas2,9131.29×
Wisconsin2,8920.7×
Oregon2,3240.74×
Minnesota2,1830.56×
Kansas2,0110.93×
Connecticut1,9910.73×
Iowa1,7550.78×
South Dakota1,6932.68×
Utah1,6630.68×
Nevada1,4830.56×
New Hampshire1,4311.33×
West Virginia1,1770.92×
New Mexico1,1570.84×
Maine1,1231.15×
Washington, District of Columbia1,0901.33×
Nebraska1,0210.74×
Montana8451.11×
Rhode Island6790.78×
Delaware6710.89×
Alaska6461.1×
Idaho5980.44×
Hawaii5450.46×
Vermont4610.96×
North Dakota4430.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rexall audience
BrandAffinityCategory
Eurostar513.16×Cars & Mobility
Sharp Aquos751.52×Technology & Electronics
LibreOffice239.84×Technology & Electronics
Bordeaux wine121.05×Food & Beverages
Renaissance Hotels179.92×Travel & Leisure
DuckDuckGo30.71×Internet & Social Media
Key Food65.42×Shopping
Anjelica Huston63.2×Movies & TV
The A-Team98.7×Movies & TV
TransUnion38.19×Technology & Electronics
Alamo Rent a Car50.93×Cars & Mobility
China Eastern Airlines162.2×Travel & Leisure
Copa Airlines50.19×Travel & Leisure
Laura Dern34.94×Movies & TV
Autism Awareness19.03×Health
TomTom84.28×Technology & Electronics
Indeed.com7.98×Business & Career
Four Points by Sheraton70.97×Travel & Leisure
Oscar Isaac26.26×Movies & TV
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rexall audience
TraitClusterScore
Luxury OrientationPREMIUM1.72
TravellingTHRILL1.71
Price SensitivityPREMIUM1.58
Quality AwarenessPREMIUM1.58
Design AffinityPREMIUM1.36
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Rexall
CountryShare
Canada87.4%
United States8.1%
Brazil0.8%

See Rexall audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Rexall have in United States?

Rexall has an estimated audience of 273,512 people in United States, concentrated in Texas and California.

What is the gender split and age of Rexall fans?

65.3% of Rexall fans are female, 34.7% are male, with an average age of 42.7 years.

Which brands do Rexall fans like most?

Rexall fans show strongest brand affinity for Eurostar (513.16×), Sharp Aquos (751.52×), and LibreOffice (239.84×) over the country average.

Where do Rexall fans live in United States?

Rexall fans in United States are most concentrated in Texas (reach 29,357), California (reach 25,128), and Florida (reach 18,656). These three regions account for the largest share of the active audience.

What other brands do Rexall fans also like?

Beyond Rexall itself, the audience over-indexes on Sharp Aquos (751.52×), LibreOffice (239.84×), Bordeaux wine (121.05×), and Renaissance Hotels (179.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rexall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.