Toyota FJ Cruisers Audience in United States

Toyota FJ Cruisers logo

Toyota FJ Cruisers has an estimated audience of 370,989 people in United States. 18.7% are female, 81.3% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Will Poulter, KeyBank, Fifth Third Bank, Autism Awareness, O'Reilly Auto Parts.

The average Toyota FJ Cruisers fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Will Poulter, KeyBank, Fifth Third Bank, with strongest over-indexing on Will Poulter (306.14× the country average). Demographically, the Toyota FJ Cruisers audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Toyota FJ Cruisers fans

Demographic split for Toyota FJ Cruisers audience in United States
MetricValue
Female18.7%
Male81.3%
Average age32.7
Estimated audience size370,989

Audience persona

The typical Toyota FJ Cruisers fan in United States is more male, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Will Poulter.

Top regions in United States

Top regions ranked by reach for Toyota FJ Cruisers in United States
RegionReachAffinity
California43,4191.06×
Texas36,6581.15×
Florida27,1581.08×
New York16,3220.79×
Georgia12,9431.13×
Virginia12,3741.37×
Illinois11,7700.95×
North Carolina11,2681.01×
Pennsylvania11,0750.89×
Ohio10,1130.88×
Oregon9,0492.13×
Michigan8,7430.9×
Tennessee8,6151.16×
Arizona7,9941.06×
Washington7,9621.07×
New Jersey7,4650.79×
Colorado6,6921.14×
Indiana6,0350.89×
Missouri5,9280.99×
Massachusetts5,7090.78×
South Carolina5,3090.95×
Alabama5,1560.99×
Kentucky4,9991.07×
Maryland4,9250.77×
Oklahoma4,5881.11×
Minnesota4,4730.84×
Louisiana4,4050.92×
Wisconsin4,3000.77×
Nevada3,8491.07×
Utah3,7771.14×
Arkansas3,4091.12×
Connecticut3,2830.88×
Kansas2,9161×
West Virginia2,9131.69×
Mississippi2,7320.89×
Iowa2,6870.88×
Idaho2,0111.08×
Hawaii1,8291.15×
New Mexico1,7480.94×
Nebraska1,6940.91×
New Hampshire1,3370.91×
Maine1,1620.87×
Montana9920.96×
Rhode Island9690.82×
Alaska7921×
Washington, District of Columbia7810.7×
Delaware7610.74×
South Dakota7340.86×
North Dakota6670.88×
Vermont5800.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota FJ Cruisers audience
BrandAffinityCategory
Will Poulter306.14×Movies & TV
KeyBank64.94×Business & Career
Fifth Third Bank48.48×Business & Career
Autism Awareness19.03×Health
O'Reilly Auto Parts12.04×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Google Maps6.99×Internet & Social Media
CarGurus9.12×Cars & Mobility
Max Verstappen20×Sports
Microblogging12.67×Technology & Electronics
Enterprise Rent-A-Car8.49×Cars & Mobility
Honda Accord19.98×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Kate Beckinsale16.7×Movies & TV
Jessica Chastain20×Movies & TV
Income tax13.19×Business & Career
Suki Waterhouse20×Fashion & Accessoires
Subwoofer21.99×Technology & Electronics
Pontiac24.72×Cars & Mobility
Hyundai Elantra19.19×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota FJ Cruisers audience
TraitClusterScore
Risk AppetiteTHRILL3.55
Luxury OrientationPREMIUM1.73
PatriotismCONSERVATISM1.57
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Toyota FJ Cruisers
CountryShare
United States44.9%
Canada8.8%
Italy6.7%

See Toyota FJ Cruisers audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Toyota FJ Cruisers have in United States?

Toyota FJ Cruisers has an estimated audience of 370,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota FJ Cruisers fans?

18.7% of Toyota FJ Cruisers fans are female, 81.3% are male, with an average age of 32.7 years.

Which brands do Toyota FJ Cruisers fans like most?

Toyota FJ Cruisers fans show strongest brand affinity for Will Poulter (306.14×), KeyBank (64.94×), and Fifth Third Bank (48.48×) over the country average.

Where do Toyota FJ Cruisers fans live in United States?

Toyota FJ Cruisers fans in United States are most concentrated in California (reach 43,419), Texas (reach 36,658), and Florida (reach 27,158). These three regions account for the largest share of the active audience.

What other brands do Toyota FJ Cruisers fans also like?

Beyond Toyota FJ Cruisers itself, the audience over-indexes on KeyBank (64.94×), Fifth Third Bank (48.48×), Autism Awareness (19.03×), and O'Reilly Auto Parts (12.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota FJ Cruisers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.