Rascasse Audience Intelligence

Toyota FJ Cruisers Audience in United States

A data profile of the people who buy, follow and care about Toyota FJ Cruisers in United States — modelled from more than twelve digital signal sources. Toyota FJ Cruisers has an estimated audience of 367,390 people in United States.

#356among Car Model in United States#1180in Cars & Mobility

The average Toyota FJ Cruisers fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Will Poulter, KeyBank, Fifth Third Bank, with strongest over-indexing on Will Poulter (272.44× the country average).

Demographically, the Toyota FJ Cruisers audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota FJ Cruisers fan in United States is more male, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Will Poulter.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota FJ Cruisers profile in United States.

Audience size
367K
in United States
Gender
18.7%♀
81.3% male
Age
32.7
average years
Country rank
#43496
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota FJ Cruisers fans

18.7% are female, 81.3% are male, average age 32.7.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Toyota FJ Cruisers audience in United States
MetricValue
Female18.7%
Male81.3%
Average age32.7
Estimated audience size367,390
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Toyota FJ Cruisers audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Toyota FJ Cruisers audience comes from United States.

Worldwide audience distribution share by country for Toyota FJ Cruisers
CountryShare
United States44.2%
Canada8.8%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota FJ Cruisers audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota FJ Cruisers fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~9K1.19×
02Arkansas~4K1.17×
03Florida~30K1.15×
04Kansas~3K1.15×
05West Virginia~2K1.15×
06Texas~40K1.13×
07Kentucky~5K1.13×
08Alabama~6K1.12×
09Utah~4K1.12×
10Nevada~4K1.10×
11Georgia~10K1.09×
12Arizona~8K1.09×
13Louisiana~5K1.09×
14Oregon~5K1.08×
15Colorado~6K1.07×
16Oklahoma~4K1.07×
17Hawaii~2K1.06×
18North Carolina~10K1.05×
19Alaska<1K1.05×
20South Carolina~6K1.04×
21Montana~1K1.04×
22Idaho~2K1.03×
23Washington~8K1.02×
24Indiana~7K1.02×
25Missouri~6K1.02×
26Mississippi~3K1.02×
27Connecticut~4K0.99×
28Nebraska~2K0.99×
29Maine~1K0.99×
30California~40K0.98×
31North Dakota<1K0.98×
32New Hampshire~1K0.97×
33Ohio~10K0.96×
34Virginia~9K0.96×
35New Mexico~2K0.96×
36Vermont<1K0.93×
37Minnesota~5K0.92×
38Iowa~3K0.92×
39Wisconsin~5K0.91×
40Delaware<1K0.91×
41Pennsylvania~10K0.90×
42Illinois~10K0.90×
43South Dakota<1K0.90×
44Michigan~9K0.89×
45Rhode Island~1K0.88×
46Massachusetts~6K0.87×
47New Jersey~8K0.86×
48Maryland~5K0.81×
49New York~20K0.77×
50Washington, District of Columbia<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Toyota FJ Cruisers, United States
0.76×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota FJ Cruisers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota FJ Cruisers audience
#·InterestCategoryAffinity×
01Will PoulterMovies & TV272.44×
02KeyBankBusiness & Career103.11×
03Fifth Third BankBusiness & Career55.56×
04PontiacCars & Mobility22.85×
05Max VerstappenSports20.00×
06Suki WaterhouseFashion & Accessoires20.00×
07Fernando AlonsoSports20.00×
08Jessica ChastainMovies & TV19.40×
09Lily AllenMusic & Radio16.36×
10O'Reilly Auto PartsCars & Mobility15.39×
11ParaglidingSports14.30×
12Radio-controlled carKids & Family12.48×
13Kate BeckinsaleMovies & TV10.81×
14CarcareCars & Mobility8.81×
15Dillard'sFashion & Accessoires8.38×
16Extreme sportSports6.15×
17Used CarsCars & Mobility5.18×
18Advance Auto PartsCars & Mobility4.16×
19Discount TireShopping3.85×
20AutoZoneCars & Mobility3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota FJ Cruisers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota FJ Cruisers audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.05×
PatriotismCONSERVATISM2.23×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota FJ Cruisers audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota FJ Cruisers have in United States?

Toyota FJ Cruisers has an estimated audience of 367,390 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota FJ Cruisers fans?

18.7% of Toyota FJ Cruisers fans are female, 81.3% are male, with an average age of 32.7 years.

03

Which brands do Toyota FJ Cruisers fans like most?

Toyota FJ Cruisers fans show strongest brand affinity for Will Poulter (272.44×), KeyBank (103.11×), and Fifth Third Bank (55.56×) over the country average.

04

Where do Toyota FJ Cruisers fans live in United States?

Toyota FJ Cruisers fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota FJ Cruisers fans also like?

Beyond Toyota FJ Cruisers itself, the audience over-indexes on KeyBank (103.11×), Fifth Third Bank (55.56×), O'Reilly Auto Parts (15.39×), and Max Verstappen (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota FJ Cruisers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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