Toyota FJ Cruisers Audience in United States

Toyota FJ Cruisers logo

Toyota FJ Cruisers has an estimated audience of 370,989 people in United States. 18.7% are female, 81.3% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Hipster, Urban Outfitters, Israel, Home construction.

The average Toyota FJ Cruisers fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Hipster, Urban Outfitters, with strongest over-indexing on Home equity (306.14× the country average). Demographically, the Toyota FJ Cruisers audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Toyota FJ Cruisers fans

Demographic split for Toyota FJ Cruisers audience in United States
MetricValue
Female18.7%
Male81.3%
Average age32.7
Estimated audience size370,989

Audience persona

The typical Toyota FJ Cruisers fan in United States is more male, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Toyota FJ Cruisers in United States
RegionReachAffinity
California43,4191.06×
Texas36,6581.15×
Florida27,1581.08×
New York16,3220.79×
Georgia12,9431.13×
Virginia12,3741.37×
Illinois11,7700.95×
North Carolina11,2681.01×
Pennsylvania11,0750.89×
Ohio10,1130.88×
Oregon9,0492.13×
Michigan8,7430.9×
Tennessee8,6151.16×
Arizona7,9941.06×
Washington7,9621.07×
New Jersey7,4650.79×
Colorado6,6921.14×
Indiana6,0350.89×
Missouri5,9280.99×
Massachusetts5,7090.78×
South Carolina5,3090.95×
Alabama5,1560.99×
Kentucky4,9991.07×
Maryland4,9250.77×
Oklahoma4,5881.11×
Minnesota4,4730.84×
Louisiana4,4050.92×
Wisconsin4,3000.77×
Nevada3,8491.07×
Utah3,7771.14×
Arkansas3,4091.12×
Connecticut3,2830.88×
Kansas2,9161×
West Virginia2,9131.69×
Mississippi2,7320.89×
Iowa2,6870.88×
Idaho2,0111.08×
Hawaii1,8291.15×
New Mexico1,7480.94×
Nebraska1,6940.91×
New Hampshire1,3370.91×
Maine1,1620.87×
Montana9920.96×
Rhode Island9690.82×
Alaska7921×
Washington, District of Columbia7810.7×
Delaware7610.74×
South Dakota7340.86×
North Dakota6670.88×
Vermont5800.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota FJ Cruisers audience
BrandAffinityCategory
Home equity306.14×Home & Garden
Hipster19.98×Politics & Society
Urban Outfitters2.14×Shopping
Israel2.36×Travel & Leisure
Home construction1.56×Home & Garden
Electrolyte4.97×Health
Combat sport1.64×Sports
Endless Space23.69×Games
N1 road (South Africa)3.95×Travel & Leisure
Goose (band)5.57×Pets & Animals
Keith Stanfield5.54×Movies & TV
Riedel (glass manufacturer)20×Home & Garden
Voter registration3.6×Politics & Society
Telethon7.88×Movies & TV
Home staging3.65×Home & Garden
Elsword10.79×Games
Diane Sawyer5.7×Movies & TV
Acoustic music2.85×Music & Radio
MK2.53×Music & Radio
Eden Lake4.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota FJ Cruisers audience
TraitClusterScore
Risk AppetiteTHRILL3.55
Luxury OrientationPREMIUM1.73
PatriotismCONSERVATISM1.57
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Toyota FJ Cruisers
CountryShare
United States44.9%
Canada8.8%
Italy6.7%

See Toyota FJ Cruisers audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Toyota FJ Cruisers have in United States?

Toyota FJ Cruisers has an estimated audience of 370,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota FJ Cruisers fans?

18.7% of Toyota FJ Cruisers fans are female, 81.3% are male, with an average age of 32.7 years.

Which brands do Toyota FJ Cruisers fans like most?

Toyota FJ Cruisers fans show strongest brand affinity for Home equity (306.14×), Hipster (19.98×), and Urban Outfitters (2.14×) over the country average.

Where do Toyota FJ Cruisers fans live in United States?

Toyota FJ Cruisers fans in United States are most concentrated in California (reach 43,419), Texas (reach 36,658), and Florida (reach 27,158). These three regions account for the largest share of the active audience.

What other brands do Toyota FJ Cruisers fans also like?

Beyond Toyota FJ Cruisers itself, the audience over-indexes on Hipster (19.98×), Urban Outfitters (2.14×), Israel (2.36×), and Home construction (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota FJ Cruisers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.