Rascasse Audience Intelligence

Pontiac Target Market in United States

A data profile of the people who buy, follow and care about Pontiac in United States — modelled from more than twelve digital signal sources. Pontiac has an estimated audience of 1,432,097 people in United States.

#1890among Brand in United States#600in Cars & Mobility

The average Pontiac fan in United States is 43.3 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Lamborghini Miura, with strongest over-indexing on AutoZone (3.83× the country average).

Demographically, the Pontiac audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pontiac fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pontiac profile in United States.

Audience size
1.4M
in United States
Gender
16.3%♀
83.7% male
Age
43.3
average years
Country rank
#18389
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pontiac

16.3% are female, 83.7% are male, average age 43.3.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Pontiac audience in United States
MetricValue
Female16.3%
Male83.7%
Average age43.3
Estimated audience size1,432,097
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Pontiac audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3915%
40-4920%
50+35%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Pontiac audience comes from United States.

Worldwide audience distribution share by country for Pontiac
CountryShare
United States44.0%
Canada5.4%
Mexico4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pontiac audience in United States is strongest.

Fig. 05

Top regions by affinity

Pontiac customers by region in United States
#RegionReachAffinity×
01Michigan~200K6.00×
02Illinois~100K2.11×
03Indiana~30K1.23×
04South Carolina~30K1.17×
05North Dakota~3K1.15×
06Missouri~30K1.14×
07Nebraska~8K1.13×
08South Dakota~4K1.11×
09Iowa~10K1.10×
10Arkansas~10K1.08×
11Kansas~10K1.08×
12Mississippi~10K1.07×
13Oklahoma~20K1.06×
14Kentucky~20K1.04×
15New Mexico~8K1.04×
16Ohio~50K1.03×
17Wisconsin~20K1.03×
18Tennessee~30K0.98×
19Alabama~20K0.98×
20West Virginia~7K0.98×
21Minnesota~20K0.97×
22Texas~100K0.96×
23Montana~4K0.96×
24Idaho~7K0.95×
25Georgia~40K0.92×
26North Carolina~40K0.91×
27Louisiana~20K0.91×
28Wyoming~2K0.89×
29Alaska~3K0.86×
30Arizona~30K0.85×
31Florida~80K0.83×
32Pennsylvania~40K0.83×
33Nevada~10K0.83×
34Utah~10K0.82×
35Washington~20K0.81×
36Colorado~20K0.81×
37Virginia~30K0.79×
38California~100K0.77×
39Maryland~20K0.77×
40Oregon~10K0.77×
41Delaware~3K0.75×
42New Hampshire~4K0.74×
43Maine~4K0.74×
44Connecticut~10K0.71×
45Rhode Island~3K0.70×
46New Jersey~20K0.68×
47Washington, District of Columbia~3K0.67×
48New York~50K0.65×
49Massachusetts~20K0.64×
50Hawaii~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Pontiac, United States
0.61×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pontiac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pontiac audience
#·InterestCategoryAffinity×
01Ford KugaCars & Mobility59.39×
02Lamborghini MiuraCars & Mobility50.92×
03Polaris SnowmobilesCars & Mobility31.61×
04Mini CountrymanCars & Mobility29.26×
05Automotive industry in the United StatesTopic17.05×
06Auto showCars & Mobility6.75×
07Vintage carCars & Mobility6.06×
08TurbochargerCars & Mobility5.85×
09Hot rodCars & Mobility5.08×
10CadillacCars & Mobility5.02×
11HyundaiCars & Mobility4.86×
12O'Reilly Auto PartsCars & Mobility4.71×
13Advance Auto PartsCars & Mobility4.13×
14Muscle carCars & Mobility3.94×
15AutoZoneCars & Mobility3.83×
16CarGurusCars & Mobility3.79×
17General MotorsCars & Mobility3.39×
18ToyotaCars & Mobility2.92×
19Sam's ClubShopping2.09×
20Donald TrumpPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pontiac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pontiac audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Need for SecurityCONSERVATISM1.88×
DIY MentalityTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pontiac audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.96×
Quality AwarenessPREMIUM1.02×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pontiac's target market in United States?

Pontiac's target market in United States covers an estimated 1,432,097 people, concentrated in Michigan and California.

02

What is the gender split and age of Pontiac customers?

16.3% of the Pontiac audience are female, 83.7% are male, with an average age of 43.3 years.

03

Which brands do Pontiac fans like most?

Pontiac fans show strongest brand affinity for AutoZone (3.83×), O'Reilly Auto Parts (4.71×), and Lamborghini Miura (50.92×) over the country average.

04

Where do Pontiac fans live in United States?

Pontiac fans in United States are most concentrated in Michigan (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pontiac fans also like?

Beyond Pontiac itself, the audience over-indexes on O'Reilly Auto Parts (4.71×), Lamborghini Miura (50.92×), Vintage car (6.06×), and Auto show (6.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Pontiac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pontiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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