Pontiac Audience in United States

Pontiac logo

Pontiac has an estimated audience of 1,440,765 people in United States. 16.3% are female, 83.7% are male, average age 43.3. Top regions: Michigan, California, Texas. Top brand affinities: Lulu 黃路梓茵, AutoZone, Lamborghini Miura, O'Reilly Auto Parts, Vintage car.

The average Pontiac fan in United States is 43.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Lulu 黃路梓茵, AutoZone, Lamborghini Miura, with strongest over-indexing on Lulu 黃路梓茵 (11.36× the country average). Demographically, the Pontiac audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Pontiac fans

Demographic split for Pontiac audience in United States
MetricValue
Female16.3%
Male83.7%
Average age43.3
Estimated audience size1,440,765

Audience persona

The typical Pontiac fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Pontiac in United States
RegionReachAffinity
Michigan132,4573.52×
California131,8180.83×
Texas131,6051.06×
Florida86,7540.89×
Illinois82,5551.72×
New York58,6460.73×
Ohio48,0571.08×
Georgia44,0720.99×
Pennsylvania43,5340.9×
North Carolina42,2210.97×
Indiana34,3791.31×
Tennessee30,3981.05×
Virginia29,9380.85×
Missouri27,6411.19×
Arizona27,4960.93×
New Jersey26,5440.72×
Washington25,5020.88×
Wisconsin23,9911.11×
South Carolina22,9681.06×
Minnesota22,2321.08×
Alabama20,5291.02×
Maryland20,0700.81×
Colorado19,8840.88×
Kentucky19,7541.09×
Massachusetts19,6370.69×
Louisiana17,8700.96×
Oklahoma17,1661.07×
Iowa14,0161.18×
Oregon13,5860.82×
Kansas13,0351.15×
Mississippi12,9691.09×
Arkansas12,6301.06×
Nevada12,5820.9×
Utah10,9320.85×
Connecticut10,6900.74×
Nebraska8,5731.19×
New Mexico7,8521.09×
Idaho7,2611×
West Virginia6,5530.98×
New Hampshire4,1840.74×
Montana3,8270.96×
Maine3,7590.73×
South Dakota3,6071.08×
Hawaii3,5820.58×
North Dakota3,4531.17×
Rhode Island2,9510.64×
Washington, District of Columbia2,8770.66×
Delaware2,8100.71×
Alaska2,5810.84×
Wyoming1,6850.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pontiac audience
BrandAffinityCategory
Lulu 黃路梓茵11.36×Movies & TV
AutoZone3.83×Cars & Mobility
Lamborghini Miura50.92×Cars & Mobility
O'Reilly Auto Parts4.71×Cars & Mobility
Vintage car6.06×Cars & Mobility
Auto show6.75×Cars & Mobility
Advance Auto Parts4.13×Cars & Mobility
CarGurus3.79×Cars & Mobility
Hot rod5.08×Cars & Mobility
Fox News Channel1.86×Movies & TV
Ford Kuga59.39×Cars & Mobility
Hyundai4.86×Cars & Mobility
Muscle car3.94×Cars & Mobility
Polaris Snowmobiles31.61×Cars & Mobility
Automotive industry in the United States17.05×
Turbocharger5.85×Cars & Mobility
Friends1.86×Movies & TV
General Motors3.39×Cars & Mobility
Toyota2.92×Cars & Mobility
Cadillac5.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pontiac audience
TraitClusterScore
PatriotismCONSERVATISM2
Need for SecurityCONSERVATISM1.86
Risk AppetiteTHRILL1.64
Early Adopter MentalityPOWER1.51
DIY MentalityTHRILL1.43
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Pontiac
CountryShare
United States44.6%
Canada5.6%
Mexico4.3%

See Pontiac audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pontiac have in United States?

Pontiac has an estimated audience of 1,440,765 people in United States, concentrated in Michigan and California.

What is the gender split and age of Pontiac fans?

16.3% of Pontiac fans are female, 83.7% are male, with an average age of 43.3 years.

Which brands do Pontiac fans like most?

Pontiac fans show strongest brand affinity for Lulu 黃路梓茵 (11.36×), AutoZone (3.83×), and Lamborghini Miura (50.92×) over the country average.

Where do Pontiac fans live in United States?

Pontiac fans in United States are most concentrated in Michigan (reach 132,457), California (reach 131,818), and Texas (reach 131,605). These three regions account for the largest share of the active audience.

What other brands do Pontiac fans also like?

Beyond Pontiac itself, the audience over-indexes on AutoZone (3.83×), Lamborghini Miura (50.92×), O'Reilly Auto Parts (4.71×), and Vintage car (6.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pontiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.