Automotive industry in the United States Audience in United States

Automotive industry in the United States has an estimated audience of 1,098,053 people in United States. 18.5% are female, 81.5% are male, average age 48.9. Top regions: California, New York, Texas. Top brand affinities: Ford Ka, CarGurus, Capital One, Google Maps, Autism Awareness.

The average Automotive industry in the United States fan in United States is 48.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ford Ka, CarGurus, Capital One, with strongest over-indexing on Ford Ka (186.43× the country average). Demographically, the Automotive industry in the United States audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Type: Topic

Demographics of Automotive industry in the United States fans

Demographic split for Automotive industry in the United States audience in United States
MetricValue
Female18.5%
Male81.5%
Average age48.9
Estimated audience size1,098,053

Audience persona

The typical Automotive industry in the United States fan in United States is more male, around 48.9 years old, with strong Family Orientation tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for Automotive industry in the United States in United States
RegionReachAffinity
California64,7750.54×
New York55,6490.91×
Texas38,6950.41×
Florida28,8530.39×
Michigan28,3220.99×
New Jersey19,8930.71×
Pennsylvania17,8020.48×
Illinois17,2730.47×
Ohio16,8110.5×
Virginia15,3260.57×
North Carolina14,2830.43×
Massachusetts13,5880.63×
Georgia11,5910.34×
Mississippi10,9851.21×
Tennessee10,8270.49×
Washington9,9480.45×
Louisiana9,7670.69×
Arkansas9,7591.08×
Oklahoma9,5440.78×
Kentucky9,3920.68×
Alabama9,0920.59×
Indiana9,0770.45×
West Virginia9,0691.77×
Wisconsin8,9640.54×
Maryland8,7980.47×
South Carolina8,5990.52×
Kansas8,3760.97×
Idaho8,3741.52×
Oregon8,3560.66×
Missouri8,1140.46×
Hawaii8,0001.69×
Iowa7,9520.88×
Connecticut7,9150.72×
Montana7,8892.59×
Nevada7,8600.74×
South Dakota7,7873.07×
Colorado7,7160.45×
New Hampshire7,4721.73×
Minnesota7,4370.47×
Arizona7,3990.33×
Nebraska7,3171.33×
New Mexico7,2791.32×
Rhode Island7,2152.06×
Maine7,2111.83×
Utah7,1200.72×
Vermont7,0973.68×
Delaware6,4612.13×
Washington, District of Columbia5,0541.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automotive industry in the United States audience
BrandAffinityCategory
Ford Ka186.43×Cars & Mobility
CarGurus23.3×Cars & Mobility
Capital One12.62×Business & Career
Google Maps8.09×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Clint Eastwood16.39×Movies & TV
Circle K12.24×Shopping
AccuWeather10.7×Home & Garden
Family car16.91×Cars & Mobility
Gazebo33.11×Home & Garden
Aaron Rodgers9.43×Sports
City car20×Cars & Mobility
Kaley Cuoco16.54×Movies & TV
Microblogging12.67×Technology & Electronics
Enterprise Rent-A-Car8.56×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Alexandra Daddario14.06×Movies & TV
John Wayne20.84×Movies & TV
Kate Beckinsale18.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automotive industry in the United States audience
TraitClusterScore
Family OrientationCONSERVATISM4.16
Need for SecurityCONSERVATISM2.08
Risk AppetiteTHRILL1.67
Quality AwarenessPREMIUM1.56
Community OrientationOPEN1.54
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Automotive industry in the United States
CountryShare
United States69.7%
Canada5.0%
United Kingdom4.7%

See Automotive industry in the United States audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Automotive industry in the United States have in United States?

Automotive industry in the United States has an estimated audience of 1,098,053 people in United States, concentrated in California and New York.

What is the gender split and age of Automotive industry in the United States fans?

18.5% of Automotive industry in the United States fans are female, 81.5% are male, with an average age of 48.9 years.

Which brands do Automotive industry in the United States fans like most?

Automotive industry in the United States fans show strongest brand affinity for Ford Ka (186.43×), CarGurus (23.3×), and Capital One (12.62×) over the country average.

Where do Automotive industry in the United States fans live in United States?

Automotive industry in the United States fans in United States are most concentrated in California (reach 64,775), New York (reach 55,649), and Texas (reach 38,695). These three regions account for the largest share of the active audience.

What other brands do Automotive industry in the United States fans also like?

Beyond Automotive industry in the United States itself, the audience over-indexes on CarGurus (23.3×), Capital One (12.62×), Google Maps (8.09×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive industry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.