Rascasse Audience Intelligence

Automotive industry in the United States Audience in United States

A data profile of the people who buy, follow and care about Automotive industry in the United States in United States — modelled from more than twelve digital signal sources. Automotive industry in the United States has an estimated audience of 1,098,053 people in United States.

#8354among Topic in United States

The average Automotive industry in the United States fan in United States is 48.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ford Ka, Family car, City car, with strongest over-indexing on Ford Ka (191.35× the country average).

Demographically, the Automotive industry in the United States audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automotive industry in the United States fan in United States is more male, around 48.9 years old, with strong Family Orientation tendencies and a notable affinity for Ford Ka.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive industry in the United States profile in United States.

Audience size
1.1M
in United States
Gender
18.5%♀
81.5% male
Age
48.9
average years
Country rank
#22213
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive industry in the United States fans

18.5% are female, 81.5% are male, average age 48.9.

Fig. 02

Gender split

18.5%
Female
81.5%
Male
Demographic split for Automotive industry in the United States audience in United States
MetricValue
Female18.5%
Male81.5%
Average age48.9
Estimated audience size1,098,053
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Automotive industry in the United States audience in United States
Age bracketShare%
16-196%
20-299%
30-3914%
40-4922%
50+49%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Automotive industry in the United States audience comes from United States.

Worldwide audience distribution share by country for Automotive industry in the United States
CountryShare
United States69.7%
Canada5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive industry in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Automotive industry in the United States fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.44×
02South Dakota~3K1.26×
03Rhode Island~4K1.21×
04Montana~4K1.18×
05Delaware~4K1.18×
06New Hampshire~5K1.15×
07Maine~4K1.14×
08Washington, District of Columbia~4K1.14×
09West Virginia~6K1.12×
10Hawaii~5K1.12×
11Idaho~6K1.06×
12New Mexico~6K1.06×
13Alaska~2K1.06×
14Mississippi~10K1.05×
15North Dakota~2K1.04×
16Nebraska~6K1.03×
17Arkansas~9K1.02×
18Kansas~9K0.99×
19Iowa~9K0.98×
20Louisiana~10K0.96×
21Oklahoma~10K0.96×
22Utah~9K0.96×
23Alabama~10K0.95×
24Kentucky~10K0.95×
25Connecticut~10K0.95×
26Nevada~10K0.95×
27Michigan~30K0.94×
28Oregon~10K0.93×
29New Jersey~30K0.92×
30South Carolina~20K0.92×
31Wisconsin~20K0.91×
32Missouri~20K0.90×
33Minnesota~10K0.90×
34Tennessee~20K0.89×
35Indiana~20K0.89×
36Maryland~20K0.89×
37Colorado~20K0.89×
38Arizona~20K0.88×
39Massachusetts~20K0.88×
40Washington~20K0.86×
41New York~50K0.85×
42Virginia~20K0.85×
43Georgia~30K0.84×
44Ohio~30K0.83×
45North Carolina~30K0.83×
46Pennsylvania~30K0.82×
47Illinois~30K0.81×
48Florida~50K0.73×
49Texas~60K0.68×
50California~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Automotive industry in the United States, United States
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive industry in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive industry in the United States audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility191.35×
02Volkswagen TouranCars & Mobility67.00×
03Nissan MicraCars & Mobility62.90×
04Nissan QashqaiCars & Mobility59.80×
05Hyundai i20Cars & Mobility59.38×
06Nissan JukeCars & Mobility38.71×
07Toyota YarisCars & Mobility24.19×
08City carCars & Mobility20.00×
09Compact sport utility vehicleCars & Mobility20.00×
10Mercedes-Benz GLA-ClassCars & Mobility19.35×
11Ford EcoSportCars & Mobility18.73×
12BodrumTravel & Leisure17.02×
13Family carCars & Mobility16.67×
14CarcareCars & Mobility12.71×
15HatchbackCars & Mobility11.20×
16Auto showCars & Mobility10.41×
17Antique carCars & Mobility9.70×
18Kia MotorsCars & Mobility7.11×
19Discount TireShopping4.84×
20AutoZoneCars & Mobility3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive industry in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automotive industry in the United States audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.39×
Need for SecurityCONSERVATISM2.29×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automotive industry in the United States audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
CreativityOPEN0.72×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automotive industry in the United States have in United States?

Automotive industry in the United States has an estimated audience of 1,098,053 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automotive industry in the United States fans?

18.5% of Automotive industry in the United States fans are female, 81.5% are male, with an average age of 48.9 years.

03

Which brands do Automotive industry in the United States fans like most?

Automotive industry in the United States fans show strongest brand affinity for Ford Ka (191.35×), Family car (16.67×), and City car (20×) over the country average.

04

Where do Automotive industry in the United States fans live in United States?

Automotive industry in the United States fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Automotive industry in the United States fans also like?

Beyond Automotive industry in the United States itself, the audience over-indexes on Family car (16.67×), City car (20×), Hatchback (11.2×), and Carcare (12.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive industry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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