Ice rink Audience in Germany
Ice rink has an estimated audience of 382,205 people in Germany. 47.9% are female, 52.1% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sledding, Laura Dahlmeier, Viessmann, Sportschau, Immobilien.
The average Ice rink fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sledding, Laura Dahlmeier, Viessmann, with strongest over-indexing on Sledding (19.67× the country average). Demographically, the Ice rink audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Ice rink fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 44.5 |
| Estimated audience size | 382,205 |
Audience persona
The typical Ice rink fan in Germany is balanced, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Sledding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,953 | 0.87× |
| Bayern | 49,984 | 0.81× |
| Baden-Württemberg | 44,832 | 0.86× |
| Berlin | 41,503 | 2.43× |
| Niedersachsen | 28,639 | 0.77× |
| Hessen | 25,576 | 0.88× |
| Brandenburg | 22,203 | 1.87× |
| Rheinland-Pfalz | 22,201 | 1.16× |
| Sachsen | 15,985 | 0.85× |
| Schleswig-Holstein | 13,821 | 1.01× |
| Hamburg | 9,005 | 1.04× |
| Sachsen-Anhalt | 8,965 | 0.91× |
| Thüringen | 8,201 | 0.84× |
| Mecklenburg-Vorpommern | 4,584 | 0.63× |
| Bremen | 2,165 | 0.66× |
| Saarland | 1,896 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sledding | 19.67× | Sports |
| Laura Dahlmeier | 11.45× | Sports |
| Viessmann | 15.79× | Home & Garden |
| Sportschau | 4.02× | Sports |
| Immobilien | 5.33× | Business & Career |
| Lindsey Vonn | 5.8× | Sports |
| Philipp Raimund | 10.13× | Sports |
| Ice hockey | 5.88× | Sports |
| Aral AG | 3.06× | Cars & Mobility |
| Biathlon | 13.89× | Sports |
| Snow | 4.71× | Travel & Leisure |
| Nika Prevc | 14.27× | Sports |
| Tagesschau | 2.22× | Movies & TV |
| Bandy | 13.23× | Sports |
| Felix Neureuther | 7.91× | Sports |
| Miriam Neureuther | 11.51× | Sports |
| Bild | 2.17× | News |
| Vanessa Voigt | 9.68× | Sports |
| Tyrol (state) | 3.43× | Travel & Leisure |
| Andreas Wellinger | 8.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.92 |
| Early Adopter Mentality | POWER | 1.71 |
| Sustainability | BALANCE | 1.43 |
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.28 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 8.4% |
| Canada | 6.1% |
See Ice rink audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ice rink have in Germany?
Ice rink has an estimated audience of 382,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice rink fans?
47.9% of Ice rink fans are female, 52.1% are male, with an average age of 44.5 years.
Which brands do Ice rink fans like most?
Ice rink fans show strongest brand affinity for Sledding (19.67×), Laura Dahlmeier (11.45×), and Viessmann (15.79×) over the country average.
Where do Ice rink fans live in Germany?
Ice rink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,953), Bayern (reach 49,984), and Baden-Württemberg (reach 44,832). These three regions account for the largest share of the active audience.
What other brands do Ice rink fans also like?
Beyond Ice rink itself, the audience over-indexes on Laura Dahlmeier (11.45×), Viessmann (15.79×), Sportschau (4.02×), and Immobilien (5.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice rink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.