8 Mile Audience in United States

8 Mile has an estimated audience of 1,180,832 people in United States. 36.4% are female, 63.6% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Ice rink, Scooby-Doo, Capital One, Planet Fitness, Zootopia.

The average 8 Mile fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ice rink, Scooby-Doo, Capital One, with strongest over-indexing on Ice rink (48.32× the country average). Demographically, the 8 Mile audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 8 Mile fans

Demographic split for 8 Mile audience in United States
MetricValue
Female36.4%
Male63.6%
Average age29.4
Estimated audience size1,180,832

Audience persona

The typical 8 Mile fan in United States is more male, around 29.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Ice rink.

Top regions in United States

Top regions ranked by reach for 8 Mile in United States
RegionReachAffinity
California140,0481.08×
Texas109,6461.08×
Florida66,7300.83×
New York63,1130.96×
Michigan54,4741.76×
Illinois41,4801.05×
Ohio41,2721.13×
Pennsylvania39,7311×
Georgia34,0330.94×
North Carolina33,8470.95×
New Jersey26,5340.88×
Arizona26,4761.1×
Virginia25,7860.9×
Washington24,8171.05×
Indiana24,8081.15×
Tennessee24,2271.02×
Massachusetts21,3800.92×
Missouri20,4031.07×
Colorado19,0901.03×
Maryland17,9070.88×
Wisconsin17,7181×
Alabama16,8411.02×
Kentucky16,7001.13×
South Carolina16,4410.93×
Minnesota15,8310.94×
Oklahoma15,0521.15×
Louisiana14,9680.98×
Oregon13,4280.99×
Arkansas11,6741.2×
Nevada11,4421×
Connecticut10,8700.92×
Utah10,5931×
Iowa9,9381.02×
Mississippi9,4800.97×
Kansas9,3471×
New Mexico7,1261.2×
Idaho6,0621.02×
Nebraska5,8460.99×
West Virginia5,5321.01×
New Hampshire4,2640.92×
Hawaii3,9520.78×
Maine3,9270.93×
Montana3,3221.01×
Rhode Island3,2420.86×
Delaware2,7110.83×
Alaska2,6321.04×
Washington, District of Columbia2,6070.73×
South Dakota2,4850.91×
North Dakota2,3460.97×
Vermont1,6840.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 8 Mile audience
BrandAffinityCategory
Ice rink48.32×Travel & Leisure
Scooby-Doo5.97×Movies & TV
Capital One3.98×Business & Career
Planet Fitness3.87×Sports
Zootopia11.8×Movies & TV
Indeed.com3.96×Business & Career
Hair Extensions5.37×Beauty & Wellness
Autism Awareness8.25×Health
Diaper bag5.5×Kids & Family
Diabetes mellitus awareness5.46×Health
Megamind11.06×Movies & TV
CarGurus4.01×Cars & Mobility
Singer-songwriter2.71×Music & Radio
Monsters9.93×Movies & TV
Enterprise Rent-A-Car3.95×Cars & Mobility
Eminem6.48×Music & Radio
Shrek7.72×Movies & TV
Kia Sportage13.22×Cars & Mobility
Microblogging5.6×Technology & Electronics
Superman1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 8 Mile audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
Risk AppetiteTHRILL1.37
Pet OwnershipJOY1.32
Convenience OrientationPREMIUM1.24
LGBTQ+ IdentityOPEN1.17
Community OrientationOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for 8 Mile
CountryShare
United States33.5%
United Kingdom4.9%
China4.6%

See 8 Mile audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 8 Mile have in United States?

8 Mile has an estimated audience of 1,180,832 people in United States, concentrated in California and Texas.

What is the gender split and age of 8 Mile fans?

36.4% of 8 Mile fans are female, 63.6% are male, with an average age of 29.4 years.

Which brands do 8 Mile fans like most?

8 Mile fans show strongest brand affinity for Ice rink (48.32×), Scooby-Doo (5.97×), and Capital One (3.98×) over the country average.

Where do 8 Mile fans live in United States?

8 Mile fans in United States are most concentrated in California (reach 140,048), Texas (reach 109,646), and Florida (reach 66,730). These three regions account for the largest share of the active audience.

What other brands do 8 Mile fans also like?

Beyond 8 Mile itself, the audience over-indexes on Scooby-Doo (5.97×), Capital One (3.98×), Planet Fitness (3.87×), and Zootopia (11.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 8 Mile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.