TV Shop Audience in United States

TV Shop logo

TV Shop has an estimated audience of 330,351 people in United States. 80.5% are female, 19.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Women's empowerment, Cherish (group), Elsword, MK, headspace.

The average TV Shop fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's empowerment, Cherish (group), Elsword, with strongest over-indexing on Women's empowerment (13.82× the country average). Demographically, the TV Shop audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of TV Shop fans

Demographic split for TV Shop audience in United States
MetricValue
Female80.5%
Male19.5%
Average age40.5
Estimated audience size330,351

Audience persona

The typical TV Shop fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for TV Shop in United States
RegionReachAffinity
California20,0100.55×
Texas18,3340.65×
Florida13,1500.59×
New York13,0470.71×
Illinois7,6520.7×
Georgia7,5430.74×
Pennsylvania6,9140.62×
Michigan6,8150.79×
Washington6,7231.01×
Ohio6,4080.63×
Virginia6,2410.78×
North Carolina5,4110.54×
New Jersey4,7450.56×
Missouri3,9600.74×
Tennessee3,9020.59×
South Carolina3,7130.75×
Louisiana3,6670.86×
Indiana3,4600.57×
Arizona3,3330.49×
Massachusetts2,9330.45×
Maryland2,9070.51×
Alabama2,9010.63×
Oklahoma2,8660.78×
Mississippi2,6810.98×
Oregon2,4200.64×
Kentucky2,2920.55×
Kansas2,2010.85×
Arkansas2,1980.81×
Colorado2,1100.41×
West Virginia2,0431.33×
Alaska2,0382.88×
Wisconsin2,0190.41×
Iowa1,9400.71×
Minnesota1,9330.41×
Nevada1,9070.6×
Idaho1,8861.14×
Hawaii1,8021.27×
Montana1,7771.94×
South Dakota1,7542.3×
North Dakota1,7082.52×
New Hampshire1,6831.29×
Wyoming1,6523.37×
Nebraska1,6480.99×
Connecticut1,6460.5×
New Mexico1,6400.99×
Rhode Island1,6251.55×
Maine1,6241.37×
Utah1,6040.54×
Vermont1,5992.76×
Delaware1,4551.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TV Shop audience
BrandAffinityCategory
Women's empowerment13.82×Politics & Society
Cherish (group)15.04×Music & Radio
Elsword20.63×Games
MK5.04×Music & Radio
headspace10.63×Health
Fairy godmother8.16×Literature
Governor of Michigan7.8×Politics & Society
Google Home6.77×Technology & Electronics
National Paralympic Committee24.19×Sports
Jeep Wagoneer5.19×Cars & Mobility
Goop4.53×Internet & Social Media
Israel1.75×Travel & Leisure
Wok5.23×Food & Beverages
Grace Slick6.42×Music & Radio
El Paso County, Colorado9.35×Travel & Leisure
N1 road (South Africa)3×Travel & Leisure
Cryptic crossword11.18×Technology & Electronics
Historic site2.9×Arts & Culture
Hardik Pandya10.22×Sports
UK garage3.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TV Shop audience
TraitClusterScore
IndulgenceJOY1.65
Price SensitivityPREMIUM1.55
Convenience OrientationPREMIUM1.53
Pet OwnershipJOY1.3
Need for SecurityCONSERVATISM1.24
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for TV Shop
CountryShare
Philippines21.1%
Taiwan13.2%
United States12.8%

See TV Shop audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does TV Shop have in United States?

TV Shop has an estimated audience of 330,351 people in United States, concentrated in California and Texas.

What is the gender split and age of TV Shop fans?

80.5% of TV Shop fans are female, 19.5% are male, with an average age of 40.5 years.

Which brands do TV Shop fans like most?

TV Shop fans show strongest brand affinity for Women's empowerment (13.82×), Cherish (group) (15.04×), and Elsword (20.63×) over the country average.

Where do TV Shop fans live in United States?

TV Shop fans in United States are most concentrated in California (reach 20,010), Texas (reach 18,334), and Florida (reach 13,150). These three regions account for the largest share of the active audience.

What other brands do TV Shop fans also like?

Beyond TV Shop itself, the audience over-indexes on Cherish (group) (15.04×), Elsword (20.63×), MK (5.04×), and headspace (10.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TV Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.