Rascasse Audience Intelligence

TV Shop Audience in United States

A data profile of the people who buy, follow and care about TV Shop in United States — modelled from more than twelve digital signal sources. TV Shop has an estimated audience of 330,351 people in United States.

#13077among Topic in United States#8359in Movies & TV

The average TV Shop fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Social shopping, Solar energy, Goodyear Tire and Rubber Company, with strongest over-indexing on Social shopping (300.38× the country average).

Demographically, the TV Shop audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TV Shop fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Social shopping.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TV Shop profile in United States.

Audience size
330K
in United States
Gender
80.5%♀
19.5% male
Age
40.5
average years
Country rank
#45996
Topic in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TV Shop fans

80.5% are female, 19.5% are male, average age 40.5.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for TV Shop audience in United States
MetricValue
Female80.5%
Male19.5%
Average age40.5
Estimated audience size330,351
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the TV Shop audience in United States
Age bracketShare%
16-1928%
20-2911%
30-3912%
40-4916%
50+33%
Fig. 04

Worldwide distribution

12.8%

of the worldwide TV Shop audience comes from United States.

Worldwide audience distribution share by country for TV Shop
CountryShare
Philippines21.1%
Taiwan13.2%
United States12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TV Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

TV Shop fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K1.45×
02Alaska<1K1.30×
03South Dakota<1K1.21×
04North Dakota<1K1.19×
05Rhode Island~1K1.14×
06Delaware~1K1.14×
07Colorado~6K1.11×
08Montana~1K1.10×
09Maine~1K1.09×
10West Virginia~2K1.08×
11New Hampshire~1K1.06×
12Idaho~2K1.04×
13Hawaii~1K1.04×
14Washington, District of Columbia~1K1.03×
15Mississippi~3K1.01×
16New Mexico~2K1.01×
17Nebraska~2K1.01×
18Louisiana~4K0.99×
19Arkansas~3K0.98×
20Nevada~3K0.96×
21Kansas~3K0.96×
22Iowa~3K0.95×
23Oklahoma~3K0.94×
24Virginia~7K0.93×
25Washington~6K0.92×
26South Carolina~5K0.92×
27Alabama~4K0.92×
28Kentucky~4K0.92×
29Utah~3K0.92×
30Connecticut~3K0.91×
31Missouri~5K0.90×
32Oregon~3K0.90×
33Michigan~8K0.88×
34Indiana~5K0.88×
35Tennessee~6K0.87×
36Wisconsin~4K0.87×
37Minnesota~4K0.87×
38Georgia~9K0.86×
39Maryland~5K0.86×
40Ohio~9K0.84×
41Arizona~6K0.84×
42Massachusetts~5K0.83×
43New York~20K0.82×
44North Carolina~8K0.82×
45New Jersey~7K0.82×
46Illinois~9K0.81×
47Pennsylvania~9K0.80×
48Florida~20K0.76×
49Texas~20K0.73×
50California~30K0.70×
Fig. 06

Affinity by region

Affinity by region — TV Shop, United States
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV Shop audience
#·InterestCategoryAffinity×
01Social shoppingShopping300.38×
02DisaronnoFood & Beverages31.49×
03Goodyear Tire and Rubber CompanyCars & Mobility28.70×
04AflacBusiness & Career26.07×
05StihlHome & Garden15.14×
06Convenience foodFood & Beverages11.68×
07BuickCars & Mobility10.05×
08Solar energyHome & Garden8.81×
09Renewable energyBusiness & Career7.12×
10Home automationTechnology & Electronics6.47×
117-ElevenShopping6.46×
12Lawn mowerHome & Garden6.39×
13HyundaiCars & Mobility6.26×
14Sustainable energyHome & Garden6.23×
15GameStopGames6.06×
16FedExBusiness & Career5.94×
17Vehicle insuranceCars & Mobility5.84×
18Mortgage loansBusiness & Career4.70×
19United Parcel ServiceBusiness & Career4.10×
20Trader Joe'sShopping3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV Shop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.42×
Price SensitivityPREMIUM2.00×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV Shop audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Luxury OrientationPREMIUM0.87×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TV Shop have in United States?

TV Shop has an estimated audience of 330,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TV Shop fans?

80.5% of TV Shop fans are female, 19.5% are male, with an average age of 40.5 years.

03

Which brands do TV Shop fans like most?

TV Shop fans show strongest brand affinity for Social shopping (300.38×), Solar energy (8.81×), and Goodyear Tire and Rubber Company (28.7×) over the country average.

04

Where do TV Shop fans live in United States?

TV Shop fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TV Shop fans also like?

Beyond TV Shop itself, the audience over-indexes on Solar energy (8.81×), Goodyear Tire and Rubber Company (28.7×), Aflac (26.07×), and 7-Eleven (6.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See TV Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TV Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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